Meat Alternatives - US - June 2013Health perception plays a large role in use of meat alternatives. One third of consumers...
issues And Insightscan Meat Alternatives Become Primary Offerings Rather Than Substitutes?insight: Meat Alternatives Shoul...
figure 14: Meat, Fish, Poultry (fresh/frozen), October 2011-november 2012boast About The Benefitsgoing Rogue May Be The Be...
online Initiativesfigure 31: Beyond Meat Pinterest, 2013print And Otherfigure 32: Beyond Meat Facebook Post, 2013innovatio...
quornfigure 45: Quorn Key Social Media Indicators, May 2013key Online Campaignswhat We Thinklightlifefigure 46: Lightlife ...
health And Taste Rise To The Top Of Reasons For Eatinghigh-frequency Users Want Varietycategory Can Appeal To Curiosity Of...
impact Of Race And Hispanic Originkey Pointsasians And Hispanics Over Index In Use Of Meat Alternativesfocusing Outreach E...
figure 98: Ways In Which Meat Alternatives Are Used, By Household Income, March 2013figure 99: Ways In Which Meat Alternat...
90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sale...
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New Released Report:-Meat alternatives us - june 2013 by Marketresearchreports.biz

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Health perception plays a large role in use of meat alternatives. One third of consumers indicate using products in the category because they are healthy, higher than any other reason measured in the report (including the reduction of meat consumption).
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New Released Report:-Meat alternatives us - june 2013 by Marketresearchreports.biz

  1. 1. Meat Alternatives - US - June 2013Health perception plays a large role in use of meat alternatives. One third of consumers indicate usingproducts in the category because they are healthy, higher than any other reason measured in the report(including the reduction of meat consumption).table Of Contentscope And Themeswhat You Need To Knowdefinitiondata Sourcessales Dataconsumer Survey Dataadvertising Creativeabbreviations And Termsabbreviationstermsexecutive Summarythe Marketsales Of Meat Alternatives Reach $553 Million In 2012figure 1: Conventional Channel, Natural Supermarket, And Specialty Supermarket Sales Of MeatAlternatives, At Current Prices, 2010-12market Segmentationburgers Lead Meat Alternatives Salesfigure 2: Conventional Channel, Natural Supermarket, And Specialty Supermarket Sales Of MeatAlternatives, By Segment, 2012leading Brandsmorningstar Farms Represents 60.7% Of Category Salesfigure 3: Sales Of Meat Alternatives, By Top Six Leading Brands, Q1 2012 And Q1 2013innovationvegan Claims Heat Upfigure 4: Meat Alternatives Launches, By Top Five Claims, 2008-12the Consumer18-44s Appear As Target Audience For Meat Alternativesfigure 5: Use Of Meat Alternatives, By Age, March 2013health Leads Reasons For Use Of Meat Alternativesfigure 6: Top Six Reasons For Use Of Meat Alternatives, March 2013less Than Half Of Participants In The Category Are Using Products As Substitutesfigure 7: Select Ways In Which Meat Alternatives Are Used, March 2013what We ThinkMeat Alternatives - US - June 2013
  2. 2. issues And Insightscan Meat Alternatives Become Primary Offerings Rather Than Substitutes?insight: Meat Alternatives Should Boast About What They Have, Not Simply What They Lackare Meat Alternatives Meeting The Health Needs Of Consumers?insight: Being Explicit And Specific About Health Benefits Will Assist In Attracting Userswhat Can The Category Do To Grow Sales Among Current Users?insight: Vastness Of Product Offerings Allows Room For Targeted Positioningwhat Can The Category Do To Attract The Attention Of Nonusers?insight: Consumers Need To Be Reminded Of The Existence And Value Of Meat Alternativestrend Applicationstrend: The Real Thingmarket Sizekey Pointssales Of Meat Alternatives Reach $553 Million In 2012areas Of Growth Point To Importance Of Health And Wholenessdiverse Product Range Allows Category To Appeal To Greatest Number Of Consumerssales Of Meat Alternativesfigure 8: Conventional Channel, Natural Supermarket, And Specialty Supermarket Sales Of MeatAlternatives, At Current Prices, 2010-12market Driverskey Pointsyoung Consumers And Lower-income Hhsfigure 9: Opinions, By Age, October 2011-november 2012figure 10: Opinions, By Household Income, October 2011-november 2012consumers Cut Back On Meat For Health, Earth, Walletfigure 11: Reasons For Not Eating Meat Or Limiting Meat Consumption, By Gender, March 2013young Consumers Appear To Be More Environmentally Consciousgreen Consumers Represent Outlet For Product Promotionfigure 12: Reasons For Not Eating Meat Or Limiting Meat Consumption, By Age, March 2013lower-income Earners Appear More Discerning About How Their Money Is Spentfigure 13: Reasons For Not Eating Meat Or Limiting Meat Consumption, By Household Income, March 2013meat Reduction Becomes A Public Affairmeat Alternatives In Foodservice Boost Products Into Mainstreamcompetitive Contextkey Pointsnine In 10 Consumers Eat Meat/fish/poultrytaking A Hint From The CompetitionMeat Alternatives - US - June 2013
  3. 3. figure 14: Meat, Fish, Poultry (fresh/frozen), October 2011-november 2012boast About The Benefitsgoing Rogue May Be The Best Approachsegment Performanceburgers Lead Meat Alternatives Salesfigure 15: Reasons For Use, By Any Use Of Meat Alternatives, March 2013figure 16: Reasons For Use, By Any Use Of Meat Alternatives, March 2013sales Of Meat Alternatives, By Segmentfigure 17: Conventional Channel, Natural Supermarket, And Specialty Supermarket Sales And Forecast OfMeat Alternatives, By Segment, At Current Prices, 2010 And 2012retail Channelskey Pointsconventional Channels Represent 89% Of Category Salessales Of Meat Alternatives, By Channelfigure 18: Conventional Channel, Natural Supermarket, And Specialty Supermarket Sales And Forecast OfMeat Alternatives, By Channel, At Current Prices, 2010 And 2012leading Companies And Brandskey Pointskellogg’s Morningstar Farms Commands 61% Of Category Salesleading Companies Sales Of Meat Alternativesfigure 19: Conventional Channel, Natural Supermarket, And Specialty Supermarket Sales Of MeatAlternatives, By Leading Companies, Q1 2012 And 2013brand Analysis: Morningstar Farmsfigure 20: Brand Analysis Of Morningstar Farms, 2013online Initiativesfigure 21: Morningstar Farms Website, 2013figure 22: Morningstar Farms Website, 2013tv Presencefigure 23: Morningstar Farms Tv Ad, “tasty Grill,” 2012print And Otherfigure 24: Morningstar Farms Website, 2013figure 25: Morningstar Farms Print Ad, 2013brand Analysis: Boca Foodsfigure 26: Brand Analysis Of Boca Foods, 2013online Initiativesfigure 27: Boca Facebook Page, 2013print And Otherfigure 28: Weight Watchers Website, 2013figure 29: Boca Website, 2013brand Analysis: Beyond Meatfigure 30: Brand Analysis Of Beyond Meat, 2013Meat Alternatives - US - June 2013
  4. 4. online Initiativesfigure 31: Beyond Meat Pinterest, 2013print And Otherfigure 32: Beyond Meat Facebook Post, 2013innovations And Innovatorscategory Growth May Be Limited By Cautious Innovationfigure 33: Meat Alternatives Launches, By Launch Type, 2008-12vegan Claims Heat Upgmo-free Claim Likely To Resonate In This Health-focused Categoryfigure 34: Meat Alternatives Launches, By Top 10 Claims, 2008-12ethnic-inspired Offerings On-trend, Expand Consumer Basespicy Trend Also Finds A Place In Meat Alternativesdistancing Products From Meatfocus On Vegetablesfocus On Proteinsocial Media – Meat Alternativeskey Pointskey Social Media Metricsfigure 35: Key Brand Metrics, May 2013market Overviewbrand Usage And Awarenessfigure 36: Usage And Awareness Of Selected Meat Alternative Brands, March 2013interaction With Brandsfigure 37: Interaction With Selected Meat Alternative Brands, March 2013online Conversationsfigure 38: Percentage Of Consumer Conversation, By Selected Meat Alternative Brands, Feb. 16-may 15,2013figure 39: Online Mentions, Selected Meat Alternative Brands, Percentage Of Daily Mentions, By Day, Feb.16-may 15, 2013where Are People Talking About Meat Alternative Brands?figure 40: Mentions, By Page Type, Selected Meat Alternative Brands, Percentage Of Daily Mentions, Feb.16-may 15, 2013what Are People Talking About?figure 41: Mentions, By Type Of Conversation, Selected Meat Alternative Brands, Feb. 16-may 15, 2013figure 42: Major Areas Of Discussion Surrounding Meat Alternative Brands, Percentage Of Daily Mentions,By Day, Feb. 16-may 15, 2013figure 43: Major Areas Of Discussion Surrounding Meat Alternative Brands, By Page Type, Feb. 16-may 15,2013brand Analysismorningstar Farmsfigure 44: Morningstar Farms Key Social Media Indicators, May 2013key Online Campaignswhat We ThinkMeat Alternatives - US - June 2013
  5. 5. quornfigure 45: Quorn Key Social Media Indicators, May 2013key Online Campaignswhat We Thinklightlifefigure 46: Lightlife Key Social Media Indicatorskey Online Campaignsfigure 47: Selected Lightlife Twitter Mentions, Oct. 1, 2012what We Thinktofurkyfigure 48: Tofurky Key Social Media Indicators, May 2013key Online Campaignswhat We Thinkbocafigure 49: Boca Key Social Media Indicators, May 2013key Online Campaignswhat We Thinkamy’s Kitchenfigure 50: Amy’s Kitchen Key Social Media Indicators, May 2013key Online Campaignswhat We Thinkuse Of Meat Alternativeskey Pointsmore Than One Third Of Consumers Use Meat Alternativesmeatless Burgers Are A Popular Choicemeatless Breakfast Alternatives Are Tops Among High Frequency Usersfigure 51: Use Of Meat Alternatives, By Any Usage Frequency, March 2013variety Appears As A Path To Growth In The Categoryfigure 52: Repertoire Of Usage Of Meat Alternatives, By Any Use Of Meat Alternatives, March 2013women Exhibit Slightly Higher Usage, But Men Seek Varietyfigure 53: Use Of Meat Alternatives, By Gender, March 2013figure 54: Repertoire Of Usage Of Meat Alternatives, By Gender, March 201318-44s Appear As Target User Groupfigure 55: Use Of Meat Alternatives, By Age, March 2013young Consumers Are Also High Frequency Usersfigure 56: Use Of Meat Alternatives, By Age, March 2013high Usage Among Lower Income Earning Hhs Implies Affordabilityfigure 57: Use Of Meat Alternatives, By Household Income, March 2013figure 58: Use Of Meat Alternatives, By Household Income, March 2013households With Children May View Products As Convenientfigure 59: Any Use Of Meat Alternatives, By Presence Of Children In Household, March 2013reasons For Usekey PointsMeat Alternatives - US - June 2013
  6. 6. health And Taste Rise To The Top Of Reasons For Eatinghigh-frequency Users Want Varietycategory Can Appeal To Curiosity Of Low-frequency Usersfigure 60: Reasons For Use, By Usage Frequency, March 2013men Curious About Products, Women Attracted To Health Attributesfigure 61: Reasons For Use, By Gender, March 2013young Consumers Show Preference For Flavor, Points To Future Growthfigure 62: Reasons For Use, By Age, March 2013ways In Which Meat Alternatives Are Usedkey Pointsless Than Half Of Consumers Are Using Products As A Meat Substitutefigure 63: Ways In Which Meat Alternatives Are Used, By Any Use Of Meat Alternatives, March 2013women More Likely To Make Products The Center Of Attentionfigure 64: Ways In Which Meat Alternatives Are Used, By Gender, March 2013meatless Burgers Stand As Mains, Crumbles Work For Improvisationfigure 65: Ways In Which Meat Alternatives Are Used, By Any Use Of Meat Alternatives, March 2013figure 66: Ways In Which Meat Alternatives Are Used, By Any Use Of Meat Alternatives, March 2013attitudes Toward Meat Alternativeskey Pointsthe Majority Of Consumers Want Details About Meat Alternativeswomen Want To Know What’s Inside, Men Are Interested In Varietyfigure 67: Agreement With Attitudes Toward Meat Alternatives, By Gender, March 2013clear Product Messaging May Attract Older Consumersfigure 68: Agreement With Attitudes Toward Meat Alternatives, By Age, March 2013higher Income Earners Willing To Pay More For Health, Want Varietyfigure 69: Agreement With Attitudes Toward Meat Alternatives, By Household Income, March 2013opportunity Exists To Expand Tempeh/seitan Offeringsfigure 70: Agreement With Attitudes Toward Meat Alternatives, By Any Use Of Meat Alternatives, March2013figure 71: Agreement With Attitudes Toward Meat Alternatives, By Any Use Of Meat Alternatives, March2013reasons For Not Using Meat Alternativeskey Pointsnonusers Prefer Real Meat, Pointing To Need For Repositioningmen Criticize Product Taste, Likely Due To Comparison To Meatfigure 72: Reasons For Not Using Meat Alternatives, By Gender, March 2013stronger Promotion Needed To Grow Consumption Among Core Audiencecategory Can Represent Opportunity, Not Limitation, For Older Consumersfigure 73: Reasons For Not Using Meat Alternatives, By Age, March 2013Meat Alternatives - US - June 2013
  7. 7. impact Of Race And Hispanic Originkey Pointsasians And Hispanics Over Index In Use Of Meat Alternativesfocusing Outreach Efforts On Asians And Hispanics Will Be Key In Growing Salesfigure 74: Any Use Of Meat Alternatives, By Race/hispanic Origin, March 2013figure 75: Use Of Meat Alternatives, By Race/hispanic Origin, March 2013non-whites Select For Taste Over Health, Open To Variety Of Promotionfigure 76: Reasons For Use, By Race/hispanic Origin, March 2013figure 77: Opinions, By Race/hispanic Origin, October 2011-november 2012asian And Hispanic Shoppers Use Products Alongside Meatfigure 78: Ways In Which Meat Alternatives Are Used, By Race/hispanic Origin, March 2013hispanic Shoppers Interested In More Varietyfigure 79: Agreement With Attitudes Toward Meat Alternatives, By Hispanic Origin, March 2013appendix – Food And Drink Market Driversconsumer Confidencefigure 80: University Of Michigan’s Index Of Consumer Sentiment (ics), 2007-13unemploymentfigure 81: U.s. Unemployment Rate, By Month, 2002-13figure 82: U.s. Unemployment And Underemployment Rates, 2007-13figure 83: Number Of Employed Civilians In U.s., In Thousands, 2007-13food Cost Pressuresfigure 84: Changes In Usda Food Price Indexes, 2011 Through April 25, 2013obesityfigure 85: U.s. Obesity, By Age Group, 2008 And 2012childhood And Teen Obesity—highest In Decadesfigure 86: Prevalence Of Obesity Among Children And Adolescents Aged 2-19, 1971-2010racial, Ethnic Population Growthfigure 87: Population, By Race And Hispanic Origin, 2008, 2013, And 2018figure 88: Households With Children, By Race And Hispanic Origin Of Householder, 2012shifting U.s. Demographicsfigure 89: Population, By Age, 2008-18figure 90: Households, By Presence Of Own Children, 2002-12appendix – Other Useful Consumer Tablesuse Of Meat Alternativesfigure 91: Use Of Meat Alternatives, March 2013figure 92: Any Use Of Meat Alternatives, By Gender And Age, March 2013figure 93: Any Use Of Meat Alternatives, By Age And Household Income, March 2013figure 94: Use Of Meat Alternatives, By Gender, March 2013figure 95: Use Of Meat Alternatives, By Gender And Age, March 2013figure 96: Use Of Meat Alternatives, By Age And Household Income, March 2013reasons For Usefigure 97: Reasons For Use, By Household Income, March 2013ways In Which Meat Alternatives Are UsedMeat Alternatives - US - June 2013
  8. 8. figure 98: Ways In Which Meat Alternatives Are Used, By Household Income, March 2013figure 99: Ways In Which Meat Alternatives Are Used, By Repertoire Of Usage Of Meat Alternatives, March2013attitudes Toward Meat Alternativesfigure 100: Attitudes Toward Meat Alternatives, March 2013figure 101: Agreement With Attitudes Toward Meat Alternatives, By Any Use Of Meat Alternatives, March2013appendix – Social Mediabrand Usage And Awarenessfigure 103: Brand Usage Or Awareness, March 2013figure 104: Morningstar Farms Usage Or Awareness, By Demographics, March 2013figure 105: Boca Usage Or Awareness, By Demographics, March 2013figure 106: Tofurky Usage Or Awareness, By Demographics, March 2013figure 107: Amy’s Kitchen Usage Or Awareness, By Demographics, March 2013figure 108: Lightlife (e.g., Smart Dogs, Smart Deli) Usage Or Awareness, By Demographics, March 2013figure 109: Quorn Usage Or Awareness, By Demographics, March 2013interaction With Brandsfigure 110: Activities Done, March 2013figure 111: Morningstar Farms—activities Done, By Demographics, March 2013figure 112: Boca—activities Done, By Demographics, March 2013figure 113: Amy’s Kitchen—activities Done, By Demographics, March 2013online Conversationsfigure 114: Percentage Of Consumer Conversation, By Selected Meat Alternative Brands, Feb. 16-may 15,2013figure 115: Online Mentions, Selected Meat Alternative Brands, Percentage Of Daily Mentions, By Day, Feb.16-may 15, 2013figure 116: Mentions, By Page Type, Selected Meat Alternative Brands, Percentage Of Daily Mentions, Feb.16-may 15, 2013figure 117: Mentions, By Type Of Conversation, Selected Meat Alternative Brands, Feb. 16-may 15, 2013figure 118: Major Areas Of Discussion Surrounding Meat Alternative Brands, Percentage Of Daily Mentions,By Day, Feb. 16-may 15, 2013figure 119: Major Areas Of Discussion Surrounding Meat Alternative Brands, By Page Type, Feb. 16-may15, 2013appendix – Trade AssociationsMarket Research Report(http://www.marketresearchreports.biz/) Marketresearchreports.biz is the mostcomprehensive collection of market research reports. Marketresearchreports.biz services are especiallydesigned to save time and money of our clients. We are a one stop solution for all your research needs, ourmain offerings are syndicated research reports, custom research, subscription access and consulting services.We serve all sizes and types of companies spanning across various industries.Contact:M/s Sheela,Meat Alternatives - US - June 2013
  9. 9. 90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.comWebsite: www.marketresearchreports.bizMeat Alternatives - US - June 2013

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