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Market's Best Reports on Oral healthcare uk - june 2013

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Appearance, health and hygiene remain the most important drivers in this category, with older people more focused on health and hygiene and younger people more focused on appearance. With the growth …

Appearance, health and hygiene remain the most important drivers in this category, with older people more focused on health and hygiene and younger people more focused on appearance. With the growth of the oldest and youngest demographics predicted, this offers opportunities for more tailored product offerings.
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  • 1. Oral Healthcare - UK - June 2013Appearance, health and hygiene remain the most important drivers in this category, with older people morefocused on health and hygiene and younger people more focused on appearance. With the growth of the oldestand youngest demographics predicted, this offers opportunities for more tailored product offerings. Own-labelremains competitive in this market; however, branded products should show the added benefits of bettertechnology and innovation both to the dentist and the consumer.table Of Contentintroductiondefinitionsexcludedmethodologyconsumer Researchabbreviationsexecutive Summarythe Marketfigure 1: Best- And Worst-case Forecast Of Uk Oral Healthcare, 2007-17market Factorscompanies, Brands And Innovationfigure 2: Manufacturers’ Shares Of Total Oral Healthcare Category, Year Ending March 2013figure 3: Npd In The Uk Oral Healthcare Market, By Product Segment, 2008-12figure 4: Interest In New Products, March 2013the Consumerfigure 5: Attitudes Towards Oral Healthcare, March 2013what We Thinkissues In The Marketwhich Age Demographics Are Likely To Contribute The Most To Growth?what Role Does The Dentist Have In This Market?what Have Been Some Interesting Innovations In 2012 And 2013?how Is Own-label Performing In This Segment?what Is More Important, Appearance Or Hygiene Benefits?trend Applicationtrend: Help Me Help Myselftrend: Mood To Ordermintel Futures: Old GoldOral Healthcare - UK - June 2013
  • 2. market Driverskey Pointsa Rise In The Number Of Patients Seen By A Dentistfigure 6: Number Of Patients Seen By Dentists In England In Previous 24 Months, 2008/09-2011/12diet And Stained Teethrise In The Youngest And Oldest Demographicsfigure 7: Trends In The Age Structure Of The Uk Population, 2007-17who’s Innovating?key Pointsincreased Launch Activity In The Mouthwash Sectorfigure 8: Npd In The Uk Oral Healthcare Market, By Product Segment, 2008-12own-label Remains Competitivefigure 9: Percentage Of Branded Vs. Own-label Launches, 2008-12figure 10: Tesco Own-label Toothbrush Launch In 2012nothing New In Npd In 2012figure 11: Npd In The Uk Oral Healthcare Category, By Launch Type, 2008-12figure 12: New Product Launches And Relaunches In 2012a Rise In Children’s Launchesfigure 13: Product Line Extensions Launched In 2012 Aimed At Children2012 Saw A High Proportion Of Vitamin/mineral-fortified Launchesfigure 14: Growth Index Of Top Five Claims In The Uk Oral Healthcare Market, 2008-12figure 15: Product Launches With Vitamin/mineral Claims, 2012gsk And Colgate-palmolive Lead Innovation In 2012figure 16: Share Of Npd In The Uk Oral Healthcare Market, By Company, 2008-12market Size And Forecastkey Pointshistorical Market Size Maintained By Toothbrush And Toothpaste Salesfigure 17: Uk Retail Value Sales Of Oral Healthcare, At Current And Constant Prices, 2007-17the Future Is In Mouthwash And Denturesfigure 18: Best- And Worst-case Forecast Of Uk Oral Healthcare, 2007-17forecast Methodologysegment Performancekey Pointsrise In Average Price Per Unit Is Behind Growthfigure 19: Uk Retail Value And Volume Sales Of Oral Healthcare, By Sector, 2011 And 2012market Sharekey PointsOral Healthcare - UK - June 2013
  • 3. colgate, Gsk And P&g Take The Leadfigure 20: Manufacturers’ Shares Of Total Oral Healthcare Category, Years Ending March 2012 AndMarch 2013asa Investigation Boosts P&g Salesfigure 21: Manufacturers’ Shares Of Toothpaste, Year Ending March 2013electric Toothbrushes Boosting The Categoryfigure 22: Manufacturers’ Shares Of Toothbrushes, Year Ending March 2013listerine Leads In Mouthwashfigure 23: Manufacturers’ Shares Of Mouthwash, Year Ending March 2013big Brands Lead In Denture Productsfigure 24: Manufacturers’ Shares Of Denture Products, Year Ending March 2013opportunity For Brands In Dental Ancillariesfigure 25: Manufacturers’ Shares Of Dental Ancillaries, Year Ending March 2013companies And Productsglaxosmithklinefigure 26: Key Global Financials For Gsk, 2011 And 2012figure 27: Gsk’s Product Launches In The Oral Healthcare Market, January 2012-march 2013colgate-palmolivefigure 28: Key Global Financials For Colgate-palmolive, 2011 And 2012figure 29: Colgate-palmolive’s Product Launches In The Oral Healthcare Market, January 2012-march2013procter & Gamblefigure 30: Key Global Financials For Procter & Gamble, 2011 And 2012figure 31: P&g’s Product Launches In The Oral Healthcare Market, January 2012-march 2013johnson & Johnsonfigure 32: Key Global Financials For Johnson & Johnson, 2010-12figure 33: Johnson & Johnson’s Product Launches In The Oral Healthcare Market, January2012-march 2013church & Dwightfigure 34: Key Global Financials Church & Dwight, 2011 And 2012figure 35: Church & Dwight’s Product Launches In The Oral Healthcare Market, January 2012-march2013wisdom Toothbrushesfigure 36: Key Financials For Wisdom Toothbrushes Limited, 2011 And 2012figure 37: Wisdom Toothbrushes Ltd’s Product Launches In The Oral Healthcare Market, January2012-march 2013philipsfigure 38: Key Global Financials Of Philips Group, 2010-12acdocoboots Ukfigure 39: Boots’ Product Launches In The Oral Healthcare Market, January 2012-march 2013combe Internationalhenkel Uk & Irelandpurity Laboratoriesfigure 40: Purity Laboratories Product Launches In The Oral Healthcare Market, January 2012-march 2013Oral Healthcare - UK - June 2013
  • 4. periproductsfigure 41: Periproducts Product Launches In The Oral Healthcare Market, January 2012-march 2013brand Researchbrand Mapfigure 42: Attitudes Towards And Usage Of Brands In The Oral Health Sector, April 2013correspondence Analysisbrand Attitudesfigure 43: Attitudes, By Oral Health Brand, April 2013brand Personalityfigure 44: Oral Health Brand Personality – Macro Image, April 2013figure 45: Oral Health Brand Personality – Micro Image, April 2013brand Experiencefigure 46: Oral Health Brand Usage, April 2013figure 47: Satisfaction With Various Oral Health Brands, April 2013figure 48: Consideration Of Oral Health Brands, April 2013figure 49: Consumer Perceptions Of Current Oral Health Brand Performance, April 2013figure 50: Oral Health Brand Recommendation – Net Promoter Score, April 2013brand Indexfigure 51: Oral Health Brand Index, April 2013figure 52: Oral Health Brand Index Vs. Recommendation, April 2013target Group Analysisfigure 53: Target Groups, April 2013figure 54: Oral Health Brand Usage, By Target Groups, April 2013group One – Conformistsgroup Two – Simply The Bestgroup Three – Shelf Stalkersgroup Four – Habitual Shoppersgroup Five – Individualistsbrand Communication And Promotionkey Pointsadvertising Spend Is Reflective Of Launch Activityfigure 55: Topline Adspend And Adspend: Sales Ratio In The Uk Oral Healthcare Category, 2009-12consumers Increasingly Sceptical Of Toothpaste Advertsfigure 56: Adspend In The Uk Oral Healthcare Category, By Segment, 2012own-label Does Not Feature In Top Spendersfigure 57: Adspend In The Uk Oral Healthcare Category, By Top Advertisers, 2012professional Endorsements Key To Brands In 2012figure 58: Advertising Spend In The Oral Healthcare Category, By Top Brands, 2009-12internet Remains A Cost-effective Form Of Advertisingfigure 59: Adspend In The Uk Oral Healthcare Category, By Media Type, 2009-12channels To MarketOral Healthcare - UK - June 2013
  • 5. key Pointsfigure 60: Uk Value Sales Of Oral Hygiene Products, By Outlet Type, 2011 And 2012the Consumer – Usage And Frequency Of Oral Healthcare Productskey Pointselectric Toothbrushes Are More Popular With Older Peoplefigure 61: Usage Of Oral Healthcare Products, March 2013multipurpose Toothpaste Has Broader Appealwomen Are More Involved In Their Oral Health Regimesfigure 62: Responsibility Of Purchase For Oral Health Products, March 2013the Consumer – Factors Influencing Purchase Of Oral Healthcare Productskey Pointsoral Health Concerns Can Be Used To Guide Claimsfigure 63: Selected Factors Influencing Purchase Of Oral Healthcare Products, March 2013gender Differencesyounger People Are Influenced By Bad Breath, Cold Sores And Teething Problemsthe Consumer – Interest In New Oral Healthcare Productskey Pointsinterest In New Productsfigure 64: Interest In New Products, March 2013age Of Differencewomen Show A Greater Interest In Products With Added Benefitsyoung People Are Into Hygienethe Consumer – Attitudes Towards Oral Healthcarekey Pointsappearance Is A Key Driver For The Youth…figure 65: Attitudes Towards Oral Healthcare, March 2013…hygiene Is More Important To Older Adultspeople Worried About Teeth Staining Are More Interested In Innovationsparents Worry About Germs And Ingredientsconsumer Typologieskey Pointsfigure 66: Consumer Typologies, March 2013oral Care Obsessed (38% Or The Equivalent Of 1.6 Million Adults)who Are They?back To Basics (32% Or The Equivalent Of 1.3 Million Adults)who Are They?experience Seekers (30% Or The Equivalent Of 1.3 Million Adults)Oral Healthcare - UK - June 2013
  • 6. who Are They?appendix – Market Size And Forecastfigure 67: Uk Retail Value Sales Of Toothbrush And Toothpaste Segments, At Current And Constant Prices,2007-17figure 68: Uk Retail Value Sales Of Mouthwash Segment, At Current And Constant Prices, 2007-17figure 69: Uk Retail Value Sales Of Denture Products/dental Ancillaries, At Current And Constant Prices,2007-17figure 70: Best- And Worst-case Forecast Of Uk Toothbrush And Toothpaste Segment, 2007-17figure 71: Best- And Worst-case Forecast Of Uk Mouthwash Segment, 2007-17figure 72: Best- And Worst-case Forecast Of Uk Denture Products/dental Ancillaries Segment, 2007-17appendix – Market Sharefigure 73: Manufacturers’ Shares Of Toothpaste, Years Ending March 2012 And March 2013figure 74: Manufacturers’ Shares Of Toothbrushes, Years Ending March 2012 And March 2013figure 75: Manufacturers’ Shares Of Mouthwash, Years Ending March 2012 And March 2013figure 76: Manufacturers’ Shares Of Denture Products, Years Ending March 2012 And March 2013figure 77: Manufacturers’ Shares Of Dental Ancillaries, Years Ending March 2012 And March 2013appendix – Brand Researchfigure 78: Brand Usage, April 2013figure 79: Brand Commitment, April 2013figure 80: Brand Momentum, April 2013figure 81: Brand Diversity, April 2013figure 82: Brand Satisfaction, April 2013figure 83: Brand Recommendation, April 2013figure 84: Brand Attitude, April 2013figure 85: Brand Image – Macro Image, April 2013figure 86: Brand Image – Micro Image, April 2013figure 87: Profile Of Target Groups, By Demographics, April 2013figure 88: Psychographic Segmentation, By Target Groups, April 2013figure 89: Brand Usage, By Target Groups, April 2013brand Indexfigure 90: Brand Index, April 2013appendix – The Consumer – Usage And Frequency Of Oral Healthcare Productsfigure 91: Usage Of Oral Healthcare Products, March 2013figure 92: Usage Of Multipurpose Toothpaste, By Demographics, March 2013figure 93: Usage Of Whitening Toothpaste, By Demographics, March 2013figure 94: Usage Of Regular Toothpaste, By Demographics, March 2013figure 95: Usage Of Mouthwash, By Demographics, March 2013figure 96: Usage Of Manual Toothbrush, By Demographics, March 2013figure 97: Usage Of Power Toothbrush, By Demographics, March 2013Oral Healthcare - UK - June 2013
  • 7. figure 98: Usage Of Regular Dental Floss, By Demographics, March 2013figure 99: Usage Of Manual, Disposable Flosser, By Demographics, March 2013figure 100: Usage Of Tongue Scraper, By Demographics, March 2013figure 101: Usage Of Oral Healthcare Products, By Most Popular Factors Influencing Purchase, March 2013figure 102: Usage Of Oral Healthcare Products, By Next Most Popular Factors Influencing Purchase, March2013figure 103: Usage Of Oral Healthcare Products, By Other Factors Influencing Purchase, March 2013figure 104: Responsibility For Purchase Of Oral Healthcare Products, March 2013figure 105: Responsibility For Purchase Of Oral Healthcare Products, By Demographics, March 2013figure 106: Repertoire Of Oral Healthcare Products Used Once A Week Or More Often In The Last ThreeMonths, March 2013figure 107: Repertoire Of Oral Healthcare Products Used Once A Week Or More Often In The Last ThreeMonths, By Demographics, March 2013appendix – The Consumer – Factors Influencing Purchase Of Oral Healthcare Productsfigure 108: Factors Influencing Purchase, March 2013figure 109: Most Popular Factors Influencing Purchase, By Demographics, March 2013figure 110: Next Most Popular Factors Influencing Purchase, By Demographics, March 2013figure 111: Other Factors Influencing Purchase, By Demographics, March 2013appendix – The Consumer – Interest In New Oral Healthcare Productsfigure 112: Interest In New Products, March 2013figure 113: Interest In Breath Strips With Whitening Properties And Tooth Wipes For Use On The Go, ByDemographics, March 2013figure 114: Interest In Disposable Toothbrushes With Ready-filled Toothpaste And Alternative ToothpasteFlavours Other Than Mint, By Demographics, March 2013figure 115: Interest In Gum Cream That Helps To Rejuvenate And Rebuild Receding Gums And ProductsWith Cold/flu-fighting Ingredients, By Demographics, March 2013figure 116: Interest In Toothbrush Sanitisers And Disinfectant Mouth Sprays, By Demographics, March 2013figure 117: Interest In Oral Health Products With Added Vitamins/minerals And Mouthwash/rinse WithCooling Properties For Chest And Throat, By Demographics, March 2013figure 118: Interest In Oral Care Products That Change Colour When You Have Brushed/flossed For TheAppropriate Amount Of Time, By Demographics, March 2013appendix – The Consumer – Attitudes Towards Oral Healthcarefigure 119: Attitudes Towards Oral Healthcare, March 2013figure 120: Agreement With The Statements ‘taking Care Of My Oral Health Makes Me FeelHealthier Overall’ And ‘i Am Concerned About The Safety Of Ingredients Used In Oral CareProducts’, By Demographics, March 2013figure 121: Agreement With The Statements ‘i Don’t Feel Clean If I Haven’t TakenCare Of My Teeth’ And ‘i Worry About Germs On My Toothbrush’, By Demographics,March 2013figure 122: Agreement With The Statements ‘it’s Important To Visit The Dentist Every SixMonths’ And ‘i Don’t Feel Attractive If I Haven’t Taken Care Of My OralOral Healthcare - UK - June 2013
  • 8. Health’, By Demographics, March 2013figure 123: Agreement With The Statements ‘it’s Important To Me What Other People ThinkOf My Teeth’ And ‘a Person’s Teeth Can Enhance Their Overall Appearance’,By Demographics, March 2013figure 124: Agreement With The Statements ‘i Worry That The Food I Eat Is Staining MyTeeth’ And ‘all Toothpastes Do The Same Thing Regardless Of What They Claim’, ByDemographics, March 2013figure 125: Agreement With The Statements ‘brushing/caring For My Teeth Is A Routine IDon’t Think Much About’ And ‘i Prefer To Use As Few Products In My Oral HealthRegime As Possible’, By Demographics, March 2013figure 126: Usage Of Oral Healthcare Products, By Agreement With The Statements ‘taking Care OfMy Oral Health Makes Me Feel Healthier Overall’ And ‘i Am Concerned About The Safety OfIngredients Used In Oral Care Products’, March 2013figure 127: Usage Of Oral Healthcare Products, By Agreement With The Statements ‘i Don’tFeel Clean If I Haven’t Taken Care Of My Teeth’ And ‘i Worry About Germs On MyToothbrush’, March 2013figure 128: Usage Of Oral Healthcare Products, By Agreement With The Statements ‘it’sImportant To Visit The Dentist Every Six Months’ And ‘i Don’t Feel Attractive If IHaven’t Taken Care Of My Oral Health’, March 2013figure 129: Usage Of Oral Healthcare Products, By Agreement With The Statements ‘it’sImportant To Me What Other People Think Of My Teeth’ And ‘a Person’s Teeth CanEnhance Their Overall Appearance’, March 2013figure 130: Usage Of Oral Healthcare Products, By Agreement With The Statements ‘i Worry ThatThe Food I Eat Is Staining My Teeth’ And ‘all Toothpastes Do The Same Thing Regardless OfWhat They Claim’, March 2013figure 131: Usage Of Oral Healthcare Products, By Agreement With The Statements ‘brushing/caringFor My Teeth Is A Routine I Don’t Think Much About’ And ‘i Prefer To Use As FewProducts In My Oral Health Regime As Possible’, March 2013appendix – Consumer Typologiesfigure 132: Target Groups, By Demographics, March 2013figure 133: Usage Of Oral Healthcare Products, By Target Groups, March 2013figure 134: Responsibility For Purchase Of Oral Healthcare Products, By Target Groups, March 2013figure 135: Interest In New Products, By Target Groups, March 2013figure 136: Repertoire Of Usage Of Oral Healthcare Products, By Target Groups, March 2013figure 137: Attitudes Towards Oral Healthcare, By Target Groups, March 2013Market Research Report(http://www.marketresearchreports.biz/) Marketresearchreports.biz is the mostcomprehensive collection of market research reports. Marketresearchreports.biz services are especiallydesigned to save time and money of our clients. We are a one stop solution for all your research needs, ourmain offerings are syndicated research reports, custom research, subscription access and consulting services.We serve all sizes and types of companies spanning across various industries.Contact:M/s Sheela,90 State Street,Oral Healthcare - UK - June 2013
  • 9. Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.comWebsite: www.marketresearchreports.bizOral Healthcare - UK - June 2013