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Market study on Asians and Dining Out - US - May 2013 by MarketResearchReports.biz

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Asians enjoy dining out and they have more money to spend at restaurants as compared to the average consumer, ...

Asians enjoy dining out and they have more money to spend at restaurants as compared to the average consumer,
and yet many segments of the industry are not fully benefiting from this potential.
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Market study on Asians and Dining Out - US - May 2013 by MarketResearchReports.biz Market study on Asians and Dining Out - US - May 2013 by MarketResearchReports.biz Document Transcript

  • Asians and Dining Out - US - May 2013Asians enjoy dining out and they have more money to spend at restaurants as compared to the averageconsumer, and yet many segments of the industry are not fully benefiting from this potential. Asians arefamily-centric and are healthier eaters with adventuresome tastes and there is much that restaurant operatorsand marketers can do to better speak to their habits and desires.Some questions answered in this report include:Why are Asians not making more frequent trips to restaurants? Why are marketers not reaching out to Asianrestaurant patrons? Are restaurant menus either too Asian or not Asian enough?table Of Contentscope And Themeswhat You Need To Knowdefinitiondata Sourcesconsumer Survey Dataadvertisingabbreviations And Termsabbreviationstermsexecutive Summarythe Consumerasians Are Less Frequent Diners But Over Index On Fine Dining And Food Trucksfigure 1: Restaurant Usage By Type Of Restaurant, By Race/hispanic Origin, October 2012family Concerns Influence Restaurant Choicesfigure 2: Factors That Influence Asian Consumers’ Restaurant Choices, By Presence Of Children InHousehold, February-march 2013south Asians Look For Restaurants That Cater To Dietary Preferencesfigure 3: Asian Consumer Behavior At Restaurants, By Ancestry/racial Heritage, February-march 2013asians Are Dedicated To Beveragesfigure 4: Asian Americans’ Beverage Purchases At Restaurants, By Age, February-march 2013the Market - U.s. Asian Populationfigure 5: Population Numbers, By Race/hispanic Origin, 2007-17asian Household Incomefigure 6: Median Household Income For All Households And Those Headed By Asians, In Inflation-adjustedDollars, 2011what We Thinkissues In The MarketAsians and Dining Out - US - May 2013
  • why Are Asians Not Making More Frequent Trips To Restaurants?why Are Marketers Not Reaching Out To Asian Restaurant Patrons?are Restaurant Menus Either Too Asian Or Not Asian Enough?insights And Opportunitiesrecognizing The Diversity Of Asian Cuisine And Taste Preferencesfigure 7: Ethnic Cuisines Purchased, By Race/hispanic Origin, December 2011asian Healthier Lifestyles Can Impact Dining Out Behaviorstrend Applicationstrend: Sense Of The Intensetrend: Who Are The Joneses?mintel Futures: Access Anything, Anywheremarket Driverskey Pointsfoodservice And Drinking Place Sales Are Recoveringfigure 8: Adjusted Foodservice And Drinking Place Sales (in Millions), January 2008-january 2013restaurant Performance Index Lingers Around The 100 Markfigure 9: Restaurant Performance Index, January 2009-december 2012disposable Personal Income Fluctuating, But Stronger Than 2011figure 10: Real Disposable Personal Income, February 2007-february 2013unemployment Improves And Underemployment Remains Steadyfigure 11: Unemployment And Underemployment Rates, January 2007-january 2013figure 12: U.s. Unemployment Rates, By Race, Q4 2012consumer Sentiment At A Nine-month Lowfigure 13: Consumer Sentiment, January 2007-january 2013government Legislationcost And Inflation Of Food Itemsasian Healthier Lifestyles Can Impact Dining Out Behaviorsfigure 14: Incidence Of Obesity Classes I, Ii, And Iii For All American Adults, By Race, Jan. 1, 2010– May 31, 2012figure 15: Factors That Contribute To Healthy Living, April 2012figure 16: How Asian Americans Describe Their Diet, By Gender And Age, April 2012figure 17: Asian Consumers’ Attitudes Toward Eating, By Age, April 2012restaurant Usage And Frequencykey Pointsoverviewfigure 18: Usage In Last Month By Type Of Restaurant, By Race/hispanic Origin, October 2012figure 19: Asian Americans’ Restaurant Usage And Frequency, February-march 2013older Asians Less Likely To Dine Outfigure 20: Any Usage By Type Of Restaurant, Asian Americans By Age, February-march 2013Asians and Dining Out - US - May 2013
  • affluence Impacts Dining Choicesfigure 21: Any Usage By Type Of Restaurant, Asian Americans By Household Income, February-march 2013south Asians Over Index On Fast Casual And Food Trucksfigure 22: Any Usage By Type Of Restaurant, By Asian-american Ancestry/racial Heritage, February-march2013asians’ Perception Of Fast Food As “junk” Impacts Visit Frequencyfigure 23: Number Of Visits To Fast Food And/or Drive-in Restaurant In The Last 30 Days, By Race/hispanicOrigin, August 2011-august 2012figure 24: Attitudes Towards Fast Food, By Race/asian Origin, By Race/hispanic Origin, August 2011-august2012promotions Featuring Co-workers Could Attract Noticefigure 25: Incidence Of Visiting Restaurants Alone Or With Others, Fast Food And Drive-in Restaurants, ByRace/hispanic Origin, August 2011-august 2012asians Over Index On Select Qsr Chainsfigure 26: Fast Food And/or Drive-in Restaurants Visited In The Last Three Months, By Race/hispanicOrigin, August 2011-august 2012family Dining/steakhouses Could Be A Post-work Destinationfigure 27: Number Of Visits To Family Restaurants And/or Steakhouses In The Last 30 Days, ByRace/hispanic Origin, August 2011-august 2012figure 28: Incidence Of Visiting Restaurants Alone Or With Others, Family Restaurants And/or Steakhouses,By Race/hispanic Origin, August 2011-august 2012variety Likely A Draw At Family Dining/steakhousesfigure 29: Family Restaurants And/or Steakhouses Visited During The Last 30 Days, By Race/hispanicOrigin, August 2011-august 2012restaurant Choice Driverskey Pointsfamily-friendly A Must; Health A Plusfigure 30: Factors That Influence Restaurant Choices, Asian Americans By Gender, February-march 2013half Or More Of All Age Groups Are Looking For A Family-friendly Environmentfigure 31: Factors That Influence Restaurant Choice, Asian Americans By Age, February-march 2013affluent Asians Drawn To Organic/natural And Locally Sourced Ingredientsfigure 32: Factors That Influence Restaurant Choice, Asian Americans By Household Income,February-march 2013technology And Community Support Will Help Attract Asian Familiesfigure 33: Factors That Influence Restaurant Choices, Asian Americans By Presence Of Children InHousehold, February-march 2013south Asians Most Likely To Be Influenced By A Range Of Factorsfigure 34: Factors That Influence Restaurant Choice, By Asian Ancestry/racial Heritage, February-march2013consumer Attitudes Toward Restaurantskey Pointsasians Balance Healthy And Indulgencefigure 35: Consumer Attitudes Toward Restaurants, Asian Americans By Gender, February-march 2013Asians and Dining Out - US - May 2013
  • younger Asians More Likely To Give In To Temptation, But Also Stick To Routinefigure 36: Consumer Attitudes Toward Restaurants, Asian Americans By Age, February-march 2013affluent Asians Attracted To More Obscure, Yet Healthy, Ingredientsfigure 37: Consumer Attitudes Toward Restaurants, Asian Americans By Household Income, February-march2013south Asians Spending More Freely, But Eating More Cautiouslyfigure 38: Consumer Attitudes Toward Restaurants, Asian Americans By Ancestry/racial Heritage,February-march 2013consumer Behavior At Restaurantskey Pointsoverviewfigure 39: Preferences Impacting Restaurant Choice And Frequency, February-march 2013young Asians Are Short On Time And Using Online Resources To Make Choicesfigure 40: Consumer Behaviors And Preferences At Restaurants, Asian Americans By Age, February-march2013online Recommendations Important To The Affluentfigure 41: Preferences Impacting Restaurant Choice, Asian Americans By Household Income,February-march 2013geography Helps Direct Menu And Promotional Effortsfigure 42: Preferences Impacting Restaurant Choice, Asian Americans By Region, February-march 2013coupons, Rewards, And Special Dietary Menus Will Attract Familiesfigure 43: Preferences Impacting Restaurant Choice, Asian Americans By Presence Of Children InHousehold, February-march 2013south Asians Highly Likely To Choose Restaurants Based On Dietfigure 44: Preferences Impacting Restaurant Choice, By Asian Ancestry/racial Heritage, February-march2013desired Improvements At Restaurantskey Pointshigh Quality, Healthy Food, And Cleanliness Top Desired Improvementsfigure 45: Desired Improvements At Restaurants, Asian Americans By Gender, February-march 2013lifestage Dictates Desired Restaurant Improvementsfigure 46: Desired Improvements At Restaurants, Asian Americans By Age, February-march 2013ethnic Flavors Could Help Draw Less-affluent Asians To Limited-service Restaurantfigure 47: Desired Improvements At Restaurants, Asian Americans By Household Income, February-march2013desired Improvements Vary By Ancestry/racial Heritagefigure 48: Desired Improvements At Restaurants, By Asian Ancestry/racial Heritage, February-march 2013beverage Purchases At Restaurantskey Pointsasians Are Devoted To The Beverage Categoryfigure 49: Asian Americans’ Non-alcoholic Beverage Purchases At Restaurants In Last 30 Days,Asians and Dining Out - US - May 2013
  • February-march 2013younger Asians Lead Charge To Beverage Counterfigure 50: Non-alcoholic Beverage Purchases At Restaurants In Last 30 Days, Asian Americans By Age,February-march 2013parents Appreciate Beverage Diversity For Entire Familyfigure 51: Non-alcoholic Beverage Purchases At Restaurants In Last 30 Days, Asian Americans By PresenceOf Children In Household, February-march 2013south And Southeast Asians Enjoy A Wide Range Of Beveragesfigure 52: Non-alcoholic Beverage Purchases At Restaurants In Last 30 Days, By Asian Ancestry/racialHeritage, February-march 2013beer, Wine, And Cocktails Or Spirits Nearly Equal In Popularityfigure 53: Alcoholic Beverage Purchases At Restaurants In Last 30 Days, Asian Americans By Gender,February-march 2013younger Asians Order More Alcohol Of All Typesfigure 54: Alcoholic Beverage Purchases At Restaurants In Last 30 Days, Asian Americans By Age,February-march 2013affluent Asians Drink More At Restaurantsfigure 55: Alcoholic Beverage Purchases At Restaurants In Last 30 Days, Asian Americans By HouseholdIncome, February-march 2013pairing A Wine Menu With Vegetarian Offerings Will Appeal To South Asiansfigure 56: Alcoholic Beverage Purchases At Restaurants In Last 30 Days, By Asian Ancestry/racial Heritage,February-march 2013marketing Strategieskey Pointsoverviewlanguage Of Advertisingfigure 57: Mcdonald’s Hmong Language Billboard, 2012figure 58: Mcdonald’s Hmong Language Billboard, 2012television Advertisingmcdonald’stelevisionfigure 59: Mcdonald’s Television Ad, 2012figure 60: Mcdonald’s Television Ad, 2012figure 61: Mcdonald’s Television Ad, 2012online Advertisingfigure 62: Mcdonald’s Myinspirasian.com Website, 2013figure 63: Mcdonald’s Asian-american Monopoly Campaign Website, 2013u.s. Asian-american Populationkey Pointsasian Demographicsthe Asian Population Is Swiftly Increasingfigure 64: U.s. Population, By Race/hispanic Origin, 1970-2020figure 65: Asian, Black, And Hispanic Population Numbers And Percent Change, 1970-2020Asians and Dining Out - US - May 2013
  • figure 66: U.s. Population Numbers And Percent Change, By Race/hispanic Origin, 2008-18u.s. Asian Populationpopulation By Agefigure 67: U.s. Asian Population Numbers And Percent Change, By Age, 2008-18figure 68: U.s. Population Numbers And Percent Change, By Age, 2008-18population By Generationfigure 69: Percentage Of Population, Generations By Race/hispanic Origin, 2011u.s. Asian Geographic Concentrationfigure 70: Asian Population, By Region, 2010figure 71: Top 10 States, By Total Asian Population And Percentage Of State Total Population, 2012figure 72: Asian Respondents, By Region, February-march 2013asian Purchasing Powerfigure 73: Purchasing Power, By Race/hispanic Origin, 1990-2017figure 74: Distribution Of Average Annual Expenditures For Food And Beverages, By Race Of ReferencePerson, 2011median Household Incomefigure 75: Median Household Income, By Race And Hispanic Origin Of Householder, 2011household Income Distributionfigure 76: Household Income Distribution For All Households And Asian Households, 2011asian Buying Power In The Top 10 Statesfigure 77: Nation’s Most Concentrated Consumer Markets, Top 10 States, By Asian Share Of TotalBuying Power, 2012figure 78: Nation’s Largest Consumer Markets, Top Ten States, By Asian Buying Power, 2010the Asian Householdfigure 79: Average Household Size, By Hispanic Origin/race Of Householder, 2002 And 2012figure 80: Percentage Of Total Households, By Number Of People In The Household, By Race/hispanicOrigin Of Householder, 2012generational Insights Among Asian Consumerspresence Of Children In The Homefigure 81: Total Number And Percentage Of Households With Children By Race And Hispanic Origin OfHouseholder, 2012figure 82: Percentage Of Households With And Without Children And By Ages Of Children In TheHousehold, By Race/hispanic Origin, 2012marital Status Of Asiansfigure 83: Number And Percentage Of Persons Married/not Married, By Race/hispanic Origin, 2012national Origin Of Asiansfigure 84: Number And Percentage Of Total U.s. Asians By National Origin, 2011languages Spokenfigure 85: U.s. Asian Population Aged 5 And Older, By English Proficiency, 2010figure 86: Number And Percentage Of U.s. Asian Population Aged 5 And Older, By Language Spoken In TheHome, 2010religionfigure 87: Percentage Of Total Asian Population By Religion, 2012asian Metrosfigure 88: Top Ten Metropolitan Areas With The Largest Number Of Asian Residents, 2010figure 89: Percentage Of Asian Population In Selected Metropolitan Areas, By Nationality/ancestry, 2010asians’ Educational AttainmentAsians and Dining Out - US - May 2013
  • figure 90: Educational Attainment Of Asians Aged 25 Or Older, By Age, 2011appendix – Trade AssociationsMarket Research Report(http://www.marketresearchreports.biz/) Marketresearchreports.biz is the mostcomprehensive collection of market research reports. Marketresearchreports.biz services are especiallydesigned to save time and money of our clients. We are a one stop solution for all your research needs, ourmain offerings are syndicated research reports, custom research, subscription access and consulting services.We serve all sizes and types of companies spanning across various industries.Contact:M/s Sheela,90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.comWebsite: www.marketresearchreports.bizAsians and Dining Out - US - May 2013