1. ICT Investment Trends in the Nordics - Enterprise ICT Spending Patterns Through
to the end of 2015
This report presents the findings from a survey of 220 Nordic enterprises regarding their
Information and Communications Technology (ICT) investment trends. The survey
investigates how Nordic enterprises currently allocate their ICT budgets across the core
areas of enterprise ICT expenditure: hardware, software, IT services, communications, and
consulting.
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trends-in-the-nordics-enterprise-ict-spending-patterns-through-to-the-end-of-2015-
report.html
Key Findings

2. Kable's survey of 220 Nordic enterprises highlights that X% of respondents anticipate an
increase in their ICT budgets in 2014, which is an increase of X% compared to 2013.
According to Kable's survey, Nordic enterprises are planning to invest X% of their external
ICT budgets in software in 2014, which is more than the allocation in 2013 (X%).
Nordic enterprises are allocating the highest proportion of their hardware budgets to client
computing (X%) followed by investments in mainframes (X%).
Synopsis
This report presents the findings from a survey of 220 Nordic enterprises regarding their
Information and Communications Technology (ICT) investment trends. The survey
investigates how Nordic enterprises currently allocate their ICT budgets across the core
areas of enterprise ICT expenditure: hardware, software, IT services, communications, and
consulting.
The report illustrates the core technologies enterprises are investing in, including business
intelligence, mobility, green IT and virtualization, and cloud computing. The survey also
highlights the approach adopted by enterprises in the Nordics to purchase technology.
Through Kable's survey, the report aims to provide better insight to ICT vendors and
services providers when pitching their solutions to enterprises in the Nordics.

3. In particular, it provides an in-depth analysis of the following:
Understand how ICT budgets are set to change in 2014 in terms of their overall size.
Appreciate how IT budgets are allocated across the core elements of IT spend, including
hardware, software, services, communications, and consulting.
Learn how IT money is being spent in areas such as the data centre, applications, IT
management and the network.
Gain an understanding regarding which ICT functions Nordic enterprises are interested in
outsourcing.
Identify Nordic enterprises' investment priorities based on their budget allocations across
core technology categories such as business intelligence, mobility, green
IT and virtualization, and cloud computing.
Learn about the drivers that are influencing Nordic enterprises' investments in each
technology category.
Establish how Nordic enterprises' IT budgets are currently allocated across various
segments within a technology category.

4. Gain insight into how Nordic enterprises plan to change their ICT budget allocations across
various segments within a technology category.
Understand the vendor mindshare for various core and advanced technology categories.
Provides insight into Nordic enterprises' preferred buying approaches.
Comprehend the business and IT objectives that Nordic enterprises are looking to achieve
through their IT investment strategies.
Understand the factors that are influencing Nordic enterprises' decision to select an ICT
provider.
Reasons To Buy
This report will help readers to understand how the Nordic enterprise ICT landscape is set
to change in 2014.
Gain a view as to how ICT money is being allocated in your target audience.
The report covers a detailed breakdown of the opportunities within each of the core areas
of ICT spend (hardware, software, IT services, telecommunications, and consulting.)
The report will help users to gain a view of the current strategic objectives of Nordic
enterprises.

5. The report will provide a detailed breakdown of the opportunities within selected
technology categories (business intelligence, mobility, green IT and virtualization, and
cloud computing).
Understand the factors that are influencing Nordic enterprises' decision to select an ICT
provider.
Gain a view as to the business and IT objectives Nordic enterprises are looking to achieve
through their ICT investment strategies.
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