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Best Report Ever:-Household cleaning equipment uk - june 2013 by MarketResearchReports.biz

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Encouraging people to trade up is the biggest challenge facing the household cleaning equipment market, as most people see these products as staple, need-driven purchases that they do not want to pay more than they have to for.
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  • 1. Household Cleaning Equipment - UK - June 2013Encouraging people to trade up is the biggest challenge facing the household cleaning equipment market, asmost people see these products as staple, need-driven purchases that they do not want to pay more than theyhave to for. Brands need to encourage consumers to shift some of their focus away from ‘lowestprice’ to looking for better value in terms of longer-lasting products and those with added benefits,such as antibacterial protection or making cleaning easier.table Of Contentintroductiondefinitionsabbreviationsexecutive Summarythe Marketfigure 1: Best- And Worst-case Forecast Of Uk Sales Of Household Cleaning Equipment*, 2007-17small Dip In 2012 Sales, But Return To Growth Expectedfloor Cleaning Sees Fall In Salesfigure 2: Breakdown Of Retail Value Sales Of Household Cleaning Equipment, % Share By Segment, 2012market Factorsmore Households But Less Space Per Homelarge Amount Of Time Spent Cleaning And Washing Upcompanies, Brands And Innovationnpd Focuses On Economy And Ease Of Usehigh Levels Of Trust For Branded Productsthe Consumereight In Ten People Use Sponge Scourersfigure 3: Usage Of Scourers, Sponges And Cloths In Household, March 2013big Emphasis On Versatility And Durability At A Low Pricefigure 4: Factors Influencing Choice Of Cloths, Scourers Or Sponges, March 2013washing-up Drives Replacement Purchasing Of Cloths And Scourersfigure 5: Agreement With Statements On Use Of Cleaning Equipment For Washing-up, March 2013strong Interest In Number Of Product Improvementsfigure 6: Interest In Various Product Features Of Household Cleaning Equipment, March 2013what We Thinkissues In The Markethow Can Brands Move Shoppers’ Focus Away From Lowest Price?what Added Product Benefits Are Likely To Appeal In Cloths And Scourers?can Product Improvements To Other Items Of Equipment Boost Sales?Household Cleaning Equipment - UK - June 2013
  • 2. do Existing Brand Associations Provide A Good Platform For Growth?can Environmental Messages Help To Drive Sales Of Particular Products?trend Applicationtrend: Help Me Help Myselfminimize Memintel Futures: Humanmarket Driverskey Pointsgrowth In Number Of Householdsfigure 7: Uk Households, By Size, 2007-17homes Are Getting Smallerfigure 8: Number Of Bedrooms By All Households, 2009-12figure 9: Breakdown Of Uk Residential Properties, By Floor Area, 2009-11large Area Of Floor Space In Need Of Moppingfigure 10: Types Of Flooring Currently In Household, November 2012ageing Population But Also More Childrenfigure 11: Trends In The Age Structure Of The Uk Population, 2007-17time Spent Cleaning The Homefigure 12: Amount Of Time Spent On Average During A Typical Week Cleaning The Home, November 2012attitudes Towards Household Cleaningfigure 13: Attitudes Towards Household Cleaning, November 2012household Cleaning Priorities And Dislikesfigure 14: Top Cleaning Priorities And Most Disliked Cleaning Tasks, November 2012washing-up Patternsfigure 15: Frequency With Which People Do Washing Up By Hand, February 2013pressure On Household Budgets Puts Focus On Valuefigure 16: Gdp Quarterly Percentage Change, Q1 2004-q2 2012figure 17: Trends In How Respondents Would Describe Their Financial Situation, February 2009-april 2013who’s Innovating?key Pointsown-label Outnumbered By Branded Launches In 2012figure 18: New Product Launches In Uk Household Cleaning Equipment*, Index Of Total Launches And %Share By Own-label And Branded, 2009-13spontex Leads Branded Launchesfigure 19: New Product Launches In Uk Household Cleaning Equipment*, % Share By Company, 2009-13new Products Emphasise Value Attributesfigure 20: New Product Launches In Uk Household Cleaning Equipment*, % Share By Claim, 2009-13new Packaging More Important In 2013figure 21: New Product Launches In Uk Household Cleaning Equipment*, % Share By Launch Type,2009-13Household Cleaning Equipment - UK - June 2013
  • 3. market Size And Forecastkey Pointsdip In Sales Of Household Cleaning Equipmentfigure 22: Uk Retail Sales And Forecast Of Household Cleaning Equipment*, At Current And ConstantPrices, 2007-17the Futurefigure 23: Best- And Worst-case Forecast Of Uk Sales Of Household Cleaning Equipment*, 2007-17forecast Methodologysegment Performancekey Pointsdecline In Sales Of Floor Cleaning Equipmentfigure 24: Uk Retail Value Sales Of Household Cleaning Equipment, By Segment, 2010-12sponge Scourers Take Majority Of Scouring Product Salesfigure 25: Estimated Breakdown Of Uk Retail Value Sales Of Scouring Products, By Sub-category, 2012rubber Gloves Boosted By Increase In Latex Pricescompanies And Brandsspontex (mapa Spontex Uk Ltd)figure 26: New Product Launches By Mapa Spontex, July 2012-march 2013viledamarigold (reckitt Benckiser)bizzybee (bm Polyco)scotch-brite (3m)figure 27: New Product Launches By 3m Scotch-brite, June 2012-march 2013sarah Smith (severn Delta Ltd)enviroproductspledge/brillo (sc Johnson)minky Homecare (minky)other Cleaning Equipment Companies And Brandsfigure 28: Other Companies And Brands In Household Cleaning Equipment, 2013brand Researchbrand Mapfigure 29: Attitudes Towards And Usage Of Brands In The Household Cleaning Equipment Sector, April2013correspondence Analysisbrand Attitudesfigure 30: Attitudes By Household Cleaning Equipment Brand, April 2013brand Personalityfigure 31: Household Cleaning Equipment Brand Personality – Macro Image, April 2013figure 32: Household Cleaning Equipment Brand Personality – Micro Image, April 2013brand Experiencefigure 33: Household Cleaning Equipment Brand Usage, April 2013Household Cleaning Equipment - UK - June 2013
  • 4. figure 34: Satisfaction With Various Household Cleaning Equipment Brands, April 2013figure 35: Consideration Of Household Cleaning Equipment Brands, April 2013figure 36: Consumer Perceptions Of Current Household Cleaning Equipment Brand Performance, April 2013figure 37: Household Cleaning Equipment Brand Recommendation – Net Promoter Score, April 2013brand Indexfigure 38: Household Cleaning Equipment Brand Index, April 2013figure 39: Household Cleaning Equipment Brand Index Vs. Recommendation, April 2013target Group Analysisfigure 40: Target Groups, April 2013figure 41: Household Cleaning Equipment Brand Usage, By Target Groups, April 2013group One – Conformistsgroup Two – Simply The Bestgroup Three – Shelf Stalkersgroup Four – Habitual Shoppersgroup Five – Individualistsbrand Communication And Promotionkey Points2012 Sees Significant Rise In Adspendfigure 42: Main Media Advertising Expenditure On Household Cleaning Equipment*, 2009-13thane Direct Sees Surge In Adspendfigure 43: Main Media Advertising Expenditure On Household Cleaning Equipment*, By LeadingAdvertisers, 2009-13vileda And Karcher Invest In Marketing Product Launchesfigure 44: Main Media Adspend On Household Cleaning Equipment*, By Advertiser And Brand, 2012tv The Dominant Choice Of Mediafigure 45: Main Media Advertising Expenditure On Household Cleaning Equipment*, % Share By MediaType, 2012channels To Marketkey Pointsgrocery Multiples Account For Bulk Of Salesfigure 46: Retail Distribution Of Household Cleaning Equipment, 2010-12growing Number Of Discount/value Storesconsumer Usage Of Cleaning Equipmentkey Pointssponge Scourers Using By Eight In Ten Peoplefigure 47: Usage Of Scourers, Sponges And Cloths In Household, March 2013over Half Use All-purpose Clothsover Two Thirds Make Use Of Dustersfigure 48: Usage Of Other Cleaning Equipment In Household, March 2013high Usage But Infrequent Purchasing In Floor Cleaningover-45s Make Use Of More Cleaning EquipmentHousehold Cleaning Equipment - UK - June 2013
  • 5. figure 49: Number Of Types Of Cleaning Equipment Used In Household, March 2013factors Influencing Choicekey Pointsversatile Cleaning Equipment The More Popular Choicefigure 50: Factors Influencing Choice Of Cloths, Scourers Or Sponges, March 2013figure 51: Selected Factors Influencing Choice Of Cloths, Scourers Or Sponges, By Age, March 2013younger Consumers Seek Lower Priceswell-known Brands Less Importantprotecting Delicate Surfaces Is A Priorityopportunities For More Antibacterial Protectioncleaning Equipment And Washing-upkey Pointsdisposability Helps Drive Regular Purchasingfigure 52: Agreement With Statements On Use Of Cleaning Equipment For Washing-up And Other CleaningTasks, March 2013concern About Germs In Dish Clothsfigure 53: Agreement With Statements About Germs And Dish Cloths And Sponges, By Age And PresenceOf Children, March 2013threat From Disposable Wipes And Kitchen Rollrubber Gloves A Low Priorityinterest In Product Featureskey Pointsimprovements To Dusters Of Most Interestfigure 54: Interest In Various Product Features Of Household Cleaning Equipment, March 2013figure 55: Interest In Improvements To Dusters And Dusting Equipment, By Age, March 2013a Third Would Like Colour-changing Cloths/spongesproduct Improvements For Floor Cleaningfigure 56: Interest In Improvements To Floor Cleaning Equipment, By Age, March 2013reaching High Windows A Problemappendix – Market Driversfigure 57: Amount Of Time Spent On Average During A Typical Week Cleaning The Home, ByDemographics, November 2012appendix – Market Size And Forecastfigure 58: Best- And Worst-case Forecast For Uk Retail Sales Of Household Cleaning Equipment*, AtCurrent Prices, 2012-17figure 59: Unit Sales Of Household Cleaning Equipment, By Segment, 2010-12Household Cleaning Equipment - UK - June 2013
  • 6. appendix – Brand Researchfigure 60: Brand Usage, April 2013figure 61: Brand Commitment, April 2013figure 62: Brand Momentum, April 2013figure 63: Brand Diversity, April 2013figure 64: Brand Satisfaction, April 2013figure 65: Brand Recommendation, April 2013figure 66: Brand Attitude, April 2013figure 67: Brand Image – Macro Image, April 2013figure 68: Brand Image – Micro Image, April 2013figure 69: Profile Of Target Groups, By Demographics, April 2013figure 70: Psychographic Segmentation By Target Groups, April 2013figure 71: Brand Usage, By Target Groups, April 2013brand Indexfigure 72: Brand Index, April 2013appendix – Consumer Usage Of Cleaning Equipmentfigure 73: Usage Of Scourers, Sponges And Cloths In Household, By Demographics, March 2013figure 74: Usage Of Scourers, Sponges And Cloths In Household, By Demographics (continued), March 2013figure 75: Usage Of Scourers, Sponges And Cloths In Household, By Demographics (continued), March 2013figure 76: Usage Of Other Cleaning Equipment In Household, By Demographics, March 2013figure 77: Usage Of Other Cleaning Equipment In Household, By Demographics (continued), March 2013figure 78: Number Of Types Of Cleaning Equipment Used In Household, By Demographics, March 2013appendix – Factors Influencing Choicefigure 79: Factors Influencing Choice Of Cloths, Scourers Or Sponges, By Demographics, March 2013figure 80: Factors Influencing Choice Of Cloths, Scourers Or Sponges, By Demographics (continued), March2013appendix – Cleaning Equipment And Washing-upfigure 81: Agreement With Statements On Use Of Cleaning Equipment For Washing-up And Other CleaningTasks, By Demographics, March 2013figure 82: Agreement With Statements On Use Of Cleaning Equipment For Washing-up And Other CleaningTasks, By Demographics (continued), March 2013appendix – Interest In Product Featuresfigure 83: Interest In Various Product Features Of Household Cleaning Equipment, By Demographics, March2013figure 84: Interest In Various Product Features Of Household Cleaning Equipment, By Demographics(continued), March 2013Household Cleaning Equipment - UK - June 2013
  • 7. Market Research Report(http://www.marketresearchreports.biz/) Marketresearchreports.biz is the mostcomprehensive collection of market research reports. Marketresearchreports.biz services are especiallydesigned to save time and money of our clients. We are a one stop solution for all your research needs, ourmain offerings are syndicated research reports, custom research, subscription access and consulting services.We serve all sizes and types of companies spanning across various industries.Contact:M/s Sheela,90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.comWebsite: www.marketresearchreports.bizHousehold Cleaning Equipment - UK - June 2013