Emerging Opportunities in Bulgarias Cards and Payments Industry: Market Size, Trends and Drivers,Strategies, Products and ...
adoption rate. The prepaid cards category grew from 73,431 cards in 2008 to 198,600 cards in 2012, at aCAGR of 28.24%. Ove...
4.2.1 Price4.2.2 Services4.2.3 Convenience4.3 Online Buying Behavior4.4 Preferred Payment Methods5 Competitive Landscape A...
7.5.3 Analysis By Number Of Transactions7.5.4 Analysis By Frequency Of Use7.6 Credit Cards Category Size And Forecast7.6.1...
Emerging Opportunities in Bulgarias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and...
Upcoming SlideShare
Loading in...5
×

Emerging Opportunities in Bulgarias Cards and Payments Industry by MarketResearchReports.biz

482

Published on



Current and forecast values for each category of Bulgaria’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
Comprehensive analysis of the industry’s market attractiveness and future growth areas.Emerging Opportunities in Bulgarias Cards and Payments Industry .
To Buy A Copy Of This Report:http://www.marketresearchreports.biz/analysis/169504
For All Latest Reports Kindly visit: http://www.marketresearchreports.biz

Published in: Business, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
482
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Emerging Opportunities in Bulgarias Cards and Payments Industry by MarketResearchReports.biz

  1. 1. Emerging Opportunities in Bulgarias Cards and Payments Industry: Market Size, Trends and Drivers,Strategies, Products and Competitive LandscapeSynopsisThe report provides market analysis, information and insights into Bulgaria’s cards and paymentsindustry, including:Current and forecast values for each category of Bulgaria’s cards and payments industry includingdebit cards, credit cards, prepaid cards and charge cards Comprehensive analysis of the industry’smarket attractiveness and future growth areas Analysis of various market drivers and regulations governingBulgaria’s cards and payments industry Detailed analysis of the marketing strategies adopted forselling debit, credit, charge and prepaid cards used by various bankers and other institutions in the marketComprehensive analysis of consumer attitudes and their buying preferences for cards Competitive landscapeof Bulgaria’s cards and payments industry Executive summaryThe card payments channel declined in terms of number of cards in circulation. The prepaid card categorywas the only channel to record growth during the review period. In terms of number of cards in circulation,prepaid cards increased from 73,431 cards in 2008 to 198,600 cards in 2012. The number of prepaid cards isprojected to grow at a CAGR of 15.27% over the forecast period to reach 438,222 cards in 2017. Banks areoffering tailor-made products to drive adoption and increasingly target the young population. The youngergeneration is a considerable and growing target segment. According to the US Census Bureau, there were776,724 people aged between 15-24 years, representing 11% of the country’s total population in 2012.According to the National Statistical Institute of Bulgaria, 81.3% of individuals aged between 16-24 years usethe internet regularly for online shopping. To entice the younger population, banks are offering debit andcredit cards with special discounts and privileges. Corporate cards designed to meet specific business needshave been introduced. For example, First Investment Bank offers MasterCard Business and Visa Businesscredit cards which help to manage business travel expenses and offers free insurance. Retail customersconsider cost as a major determining factor over service and convenience. Due to the Eurozone crisis, pricehas become a major deciding factor in determining card payment options. To remain competitive, financialcard providers charge minimal interest rates and low charges along with extended repayment facilities.ScopeThis report provides a comprehensive analysis of Bulgaria’s cards and payments industry It providescurrent values for Bulgaria’s cards and payments industry for 2012 and forecast figures for 2017 Itdetails the different macroeconomic, infrastructural and business drivers affecting Bulgaria’s cards andpayments industry It outlines the current regulatory framework in the industry It details the marketingstrategies used by various bankers and other institutions It profiles the major banks in Bulgaria’s cardsand payments industry Reasons to buyMake strategic business decisions using historic and forecast market data related to Bulgaria’s cardsand payments industry and each market within it Understand the key market trends and growth opportunitieswithin Bulgaria’s cards and payments industry Assess the competitive dynamics in Bulgaria’scards and payments industry Gain insights into the marketing strategies used for selling various types of cardsin Bulgaria Gain insights into key regulations governing Bulgaria’s cards and payments industry KeyhighlightsIn terms of number of cards in circulation, debit cards category held the highest share of the card paymentschannel with 83.6% in 2012. The second largest channel share was held by credit cards with 13.6%, followedby prepaid cards with 2.8%. Prepaid cards gained momentum during the review period and recorded a highEmerging Opportunities in Bulgarias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
  2. 2. adoption rate. The prepaid cards category grew from 73,431 cards in 2008 to 198,600 cards in 2012, at aCAGR of 28.24%. Over the forecast period, the prepaid cards category is projected to grow at a CAGR of15.27% to reach 438,222 cards in 2017. The debit cards category in Bulgaria is relatively mature and recordeda CAGR of -4.25%, in terms of the number of cards in circulation, during the review period. Over the forecastperiod, the debit cards category is projected to post a CAGR of -1.65% in terms of the number of cards incirculation. Internet penetration increased from 41.5% in 2008 to 57.6% in 2012. During the review period,internet penetration increased to 4.1 million users in 2012, growing at a CAGR of 7.72%. The growth in thenumber of internet users was largely driven by the country’s high literacy rate and young population.Growth in the young population supported by increased internet penetration is expected to increase the use ofcard payments for online shopping. Consistent GDP growth, adoption of new technologies for safe and securebanking, and growing online sales are expected to support the growth of Bulgaria’s card paymentschannel over the forecast period.table Of Contents1 Executive Summary2 Market Attractiveness And Future Prospects Of The Cards And Payments Industry3 Analysis Of Bulgaria’s Cards And Payments Industry Drivers3.1 Infrastructure Drivers3.1.1 Increasing Number Of Atms And Pos Terminals3.1.2 Emergence Of Contactless And Nfc Technology3.1.3 Growing Number Of Internet Users3.1.4 Introduction Of Single Euro Payments Area (sepa)3.2 Business Drivers3.2.1 Virtual Payment Cards3.2.2 Growing Outbound Leisure Travel3.3 Macroeconomic Fundamentals3.3.1 Stable Gdp Growth3.3.2 Declining Inflation3.4 Card Fraud Statistics3.5 Regulatory Framework3.5.1 Payment Instruments’ Regulations3.5.2 Sepa Cards Framework3.5.3 International Bank Account Number (iban)3.5.4 Money Laundering4 Emerging Consumer Attitudes And Trends4.1 Industry Segmentation And Targeting4.1.1 Retail Segment4.1.2 Corporate Segment4.2 Consumer PreferenceEmerging Opportunities in Bulgarias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
  3. 3. 4.2.1 Price4.2.2 Services4.2.3 Convenience4.3 Online Buying Behavior4.4 Preferred Payment Methods5 Competitive Landscape And Industry Dynamics5.1 Industry Share Analysis By Payment Channels5.1.1 Overview Of Payment Channels5.1.2 Credit Transfer5.1.3 Card Payments5.1.4 Direct Debit5.2 Debit Cards Category Share5.2.1 By Bank5.2.2 By Scheme5.3 Credit Cards Category Share5.3.1 By Bank5.3.2 By Scheme5.4 Charge Cards Category Share6 Strategies Adopted By Key Operators6.1 Market Entry Strategies6.2 Marketing / Product Strategy6.2.1 Debit Cards6.2.2 Credit Cards6.3 Pricing Strategies7 Size And Growth Potential Of The Card Payments Channel7.1 Channel Share Analysis By Card Category7.2 Size And Forecast Of The Card Payments Channel7.2.1 Analysis By Number Of Cards7.2.2 Analysis By Transaction Value7.2.3 Analysis By Transaction Volume7.3 Debit Cards Category Size And Forecast7.3.1 Analysis By Number Of Cards7.3.2 Analysis By Transaction Value7.3.3 Analysis By Transaction Volume7.3.4 Other Key Performance Indicators7.4 Prepaid Cards Category Size And Forecast7.4.1 Analysis By Segment – Open And Closed-loop Cards7.4.2 Analysis By Transaction Value7.5 Charge Cards Category Size And Forecast7.5.1 Analysis By Number Of Cards7.5.2 Analysis By Transaction ValueEmerging Opportunities in Bulgarias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
  4. 4. 7.5.3 Analysis By Number Of Transactions7.5.4 Analysis By Frequency Of Use7.6 Credit Cards Category Size And Forecast7.6.1 Analysis By Number Of Cards7.6.2 Analysis By Transaction Value7.6.3 Analysis By Transaction Volume7.6.4 Other Key Performance Indicators8 Company Profiles, Products And Marketing Strategies8.1 Unicredit Bulbank8.1.1 Strategies8.1.2 Credit Cards Offered8.1.3 Debit Cards Offered8.2 Dsk Bank8.2.1 Strategies8.2.2 Credit Cards Offered8.2.3 Debit Cards Offered8.3 First Investment Bank8.3.1 Strategies8.3.2 Credit Cards Offered8.3.3 Debit Cards Offered9 Appendix9.1 Methodology9.2 Contact Us9.3 About Timetric9.4 DisclaimerMarket Research Report(http://www.marketresearchreports.biz/) Marketresearchreports.biz is the mostcomprehensive collection of market research reports. Marketresearchreports.biz services are especiallydesigned to save time and money of our clients. We are a one stop solution for all your research needs, ourmain offerings are syndicated research reports, custom research, subscription access and consulting services.We serve all sizes and types of companies spanning across various industries.Contact:M/s Sheela,90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.comWebsite: www.marketresearchreports.bizEmerging Opportunities in Bulgarias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
  5. 5. Emerging Opportunities in Bulgarias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L

×