Childrens lifestyles uk - june 2013

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Parents leading by example would be more effective than disciplining at instilling healthy habits in children and cementing parents’ status as role figures.
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Childrens lifestyles uk - june 2013

  1. 1. Childrens Lifestyles - UK - June 2013Parents leading by example would be more effective than disciplining at instilling healthy habits in childrenand cementing parents’ status as role figures.table Of Contentintroductiondefinitionsmethodologyabbreviationsexecutive Summarynearly Seven In Ten Children View Their Parents As Role Modelsfigure 1: Attitudes Towards Relationship With Parents, March 2013discounts And Special Offers Appeal To Teenage Girlsfigure 2: What Children Do If They See A Product They Like, March 2013over Half Of Children Listen To Advice From Friends When Buying Productsfigure 3: Who Influences Children, March 2013over Nine In Ten Children Have Some Input Into How They Spend Free Timefigure 4: Frequency Of Things That Children Decide On Their Own, March 2013what We Thinkissues In The Marketcan Today’s Children Do What They Want Without Parents’ Involvement?what Do Children’s Spending Habits Mean For Tomorrow’s Shoppers?how Is Technology Changing Family Interactions?what Is The Role Of Social Networks In The Future Of Brand Engagement?trend Applicationtrend: Click And Connecttrend: Extend My Brandfutures Trend: Generation Nextdemographic Overviewkey Pointstrends In Age Structure And Growth Projections Of Uk’s 7-15-year-oldsfigure 5: Trends In The Age Structure Of The Uk Population, By Gender, 2008-18marital Status Of ParentsChildrens Lifestyles - UK - June 2013
  2. 2. figure 6: Marital Status Of Parents, March 2013the Support Networkfigure 7: Support Network, March 2013presence Of Siblingsfigure 8: Presence Of Siblings, March 2013current Financial Situationfigure 9: Current Financial Situation, March 2013family Habitskey Pointshealthy Lifestyle – A Priorityfigure 10: Family Habits, March 20137-9-year-olds Crave More Family Timefigure 11: Selected Family Habits, By Children’s Age, March 2013teen Girls More Likely Than Teen Boys To Help Out With Houseworkfigure 12: Agreement With The Statement ‘i Regularly Help Out With Household Chores’, ByChildren’s Gender And Age, March 2013mums Set The Tone For Family Routinesfigure 13: Screenshot Of ‘save The Mom’ Interface, May 2013children Looked After By A Childminder Spend More Time Watching Tvfigure 14: Selected Family Habits, By People Who Help Take Care Of Children, March 2013relationship With Parentskey Pointsover Two Thirds Of Children Want To Be Just Like Parents When They Grow Upfigure 15: Attitudes Towards Relationship With Parents, March 2013boys More Likely To Treat Their Parents As Friendsfigure 16: Selected Attitudes Towards Relationship With Parents, By Children’s Gender And Age,March 2013mums Want To Appear Stricter Parents Than They Actually Arebuilding Relationships With Brandskey Pointsmajority Of Children Find A Way To Pay For Desired Things On Their Ownfigure 17: What Children Do If They See A Product They Like, March 2013savvy Shopping Tendencies Higher Amongst Teensfigure 18: Selected Action That Children Do If They See A Product They Like, By Children’s Age,March 2013fewer Compromises If Family Finances Are Healthyfigure 19: Selected Actions Of Children If They See A Product They Like, By Current Financial Situation InThe Household, March 2013teen Girls Show Keener Instinct For Product Researchfigure 20: Number Of Actions Children Undertake If They See A Product They Like, By Children’sGender And Age, March 2013Childrens Lifestyles - UK - June 2013
  3. 3. nearly A Third Of Teens Develop Brand Loyaltiesfigure 21: Attitudes Towards Shopping, March 2013presence On Social Networks Helps Build Long-term Brand Relationshipsfigure 22: Selected Attitudes Towards Shopping, By Children’s Gender And Age, March 2013future Savvy Shoppers Amongst Kids In Families On Lower Incomesfigure 23: Selected Attitudes Towards Shopping, By Household Income, March 2013technology And Online Habitskey Pointsboys More Likely To Use A Static Games Console Than A Laptopfigure 24: Technology Devices Children Use At Home, March 2013tablets More Popular With Children Aged 10-12young Parents Driving Smartphone Usage Amongst Childrenfigure 25: Children’s Use Of Selected Devices At Home, By Age Of Parent, March 2013older Children Have A Stronger Online Presencefigure 26: Attitudes Towards Going Online And Communication, By Children’s Age, March 2013girls Are More Concerned With The Impression They Make Onlinefigure 27: Attitudes Towards Social Networks, By Children’s Gender, March 2013who Are Children Influenced By?key Pointspeer Influence Is By Far The Strongestfigure 28: Who Influences Children, March 2013quarter Of Girls Pay Close Attention To Celebrity Fashion Trendsfigure 29: Top Three Influences Amongst Children, By Children’s Gender, March 2013levels Of Independencekey Pointsonly A Fifth Always Decide How To Spend Their Free Timefigure 30: Frequency Of Things That Children Decide On Their Own, March 2013teens Assert Their Independencefigure 31: Number Of Things That Children Decide On Their Own All The Time, By Children’s Age,March 2013appendix – Family Habitsfigure 32: Selected Parenting Habits And Family Lifestyle, By Age Of Children, August 2012figure 33: Most Popular Family Habits, By Demographics, March 2013figure 34: Next Most Popular Family Habits, By Demographics, March 2013figure 35: Family Habits, By Relationship With Parents, March 2013appendix – Relationship With Parentsfigure 36: Selected Parenting Habits And Family Lifestyle, By Age Of Children, August 2012Childrens Lifestyles - UK - June 2013
  4. 4. figure 37: Most Popular Relationship With Parents, By Demographics, March 2013figure 38: Next Most Popular Relationship With Parents, By Demographics, March 2013figure 39: Degree Of Childrens Independence, By Most Popular Family Habits, March 2013figure 40: Degree Of Childrens Independence, By Next Most Popular Family Habits, March 2013appendix – Building Relationships With Brandsfigure 41: Most Popular Product Research Channels, By Demographics, March 2013figure 42: Next Most Popular Product Research Channels, By Demographics, March 2013figure 43: Most Popular Attitudes Towards Shopping, By Demographics, March 2013figure 44: Next Most Popular Attitudes Towards Shopping, By Demographics, March 2013figure 45: Repertoire Of Actions Children Undertake After They See A Product They Like, ByDemographics, March 2013appendix – Technology And Online Habitsfigure 46: Most Popular Technology Use, By Demographics, March 2013figure 47: Next Most Popular Technology Use, By Demographics, March 2013figure 48: Most Popular Attitudes Towards Going Online, By Demographics, March 2013figure 49: Next Most Popular Attitudes Towards Going Online, By Demographics, March 2013figure 50: Attitudes Towards Going Online, By Most Popular Technology Devices Used, March 2013figure 51: Attitudes Towards Going Online, By Next Most Popular Technology Devices Used, March 2013appendix – Who Are Children Influenced By?figure 52: Who Influences Children With Respect To Snacks And Sweets, By Demographics, March 2013figure 53: Who Influences Children With Respect To Clothes And Accessories, By Demographics, March2013figure 54: Who Influences Children With Respect To Clothes And Accessories, By Demographics, March2013figure 55: Who Influences Children With Respect To Video Games, Music And Films, By Demographics,March 2013figure 56: Who Influences Children With Respect To Video Games, Music And Films, By Demographics,March 2013appendix – Levels Of Independencefigure 57: Degree Of Childrens Independence, By Demographics, March 2013figure 58: Degree Of Childrens Independence, By Demographics, March 2013figure 59: Degree Of Childrens Independence, By Demographics, March 2013figure 60: Degree Of Childrens Independence, By Demographics, March 2013figure 61: Degree Of Childrens Independence, By Demographics, March 2013figure 62: Repertoire Of Things Children Can Decide To Do On Their Own (all The Time), ByDemographics, March 2013figure 63: Repertoire Of Things Children Can Decide To Do On Their Own (sometimes), By Demographics,March 2013figure 64: Repertoires Of Things Children Can Decide To Do On Their Own (never), By Demographics,Childrens Lifestyles - UK - June 2013
  5. 5. March 2013Market Research Report(http://www.marketresearchreports.biz/) Marketresearchreports.biz is the mostcomprehensive collection of market research reports. Marketresearchreports.biz services are especiallydesigned to save time and money of our clients. We are a one stop solution for all your research needs, ourmain offerings are syndicated research reports, custom research, subscription access and consulting services.We serve all sizes and types of companies spanning across various industries.Contact:M/s Sheela,90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.comWebsite: www.marketresearchreports.bizChildrens Lifestyles - UK - June 2013

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