Body care   us - june 2013
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Body care us - june 2013

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Appearance, health and hygiene remain the most important drivers in this category, with older people more focused on health and hygiene and younger people more focused on appearance. With the growth ...

Appearance, health and hygiene remain the most important drivers in this category, with older people more focused on health and hygiene and younger people more focused on appearance. With the growth of the oldest and youngest demographics predicted, this offers opportunities
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Body care   us - june 2013 Body care us - june 2013 Document Transcript

  • Body Care - US - June 2013While the body care category has been struggling, shifting consumer’s focus from price andpromotional incentives to improved functionality and value-added benefits should help put the category on agrowth track.table Of Contentscope And Themeswhat You Need To Knowdefinitiondata Sourcessales Dataconsumer Survey Dataadvertising Creativeabbreviations And Termsabbreviationstermsexecutive Summarythe Marketfigure 1: Total U.s. Sales And Fan Chart Forecast Of Body Care Products, At Current Prices, 2007-17market Factorsaging Population Holds Potential For Body Care Categoryfigure 2: U.s. Population Aged 18 Or Older, By Age, 2013 Vs. 2018economy And Consumer Confidence Improving, But Still Shakythe Consumerwomen Are Primary Users Of Body Care, Though Men Hold Opportunityfigure 3: Body Care Product Use, By Gender, February 2013shopping Behavior Dictated By Skin Needsfigure 4: Top Five Body Care Shopping Behaviors, February 2013body Care Users Willing To Pay For Improved Functionalityfigure 5: Interest In Top Five Body Care Claims Based On Price, February 2013forms That Provide Added Value Could Spur Category Growthfigure 6: Interest In Body Care Forms, February 2013attitudes Toward Body Carefigure 7: Body Care Attitudes, February 2013what We Thinkissues In The Markethow Can Manufacturers Differentiate Their Products To Encourage Spending?Body Care - US - June 2013
  • how Can The Industry Better Communicate The Benefits Of Anti-aging Body Care?how Important Are Organic And Natural Products In The Body Care Category?insights And Opportunitiescertified Organicclothes That Moisturizebody Sculpting Benefitstrend Applicationstrend: Guiding Choicetrend: Extend My Brandmintel Futures: Old Goldmarket Size And Forecastkey Pointsstruggles Continue For Body Care Categoryfigure 8: Total U.s. Retail Sales And Forecast Of Body Care Products, At Current Prices, 2007-17figure 9: Total U.s. Retail Sales And Forecast Of Body Care Products At Inflation-adjusted Prices, 2007-17fan Chart Forecastfigure 10: Total U.s. Sales And Fan Chart Forecast Of Body Care Products, At Current Prices, 2007-17market Driversaging Population Holds Potential For Body Carefigure 11: U.s. Population Aged 18 Or Older, By Age, 2008-18economic Indicators Stabilize, Though Remain Shakyfigure 12: Thomson Reuters/university Of Michigan Index Of Consumer Sentiment, January 2007-april 2013figure 13: Bureau Of Labor Statistics Unemployment/underemployment, January 2007-april 2013households With Kids On The Risefigure 14: Households By Presence Of Children, 2002-12competitive Contextconsumers Seek Moisture In Categories Outside Of Body Carefigure 15: Interest In Moisturizing Attribute When Purchasing Body Wash Or Bar Soap, By Gender And Age,December 2012-january 2013retail Channelskey Pointsbody Care Seeing Minimal Gains Across All Retail Channelsfigure 16: Total U.s. Retail Sales Of Body Care Products, By Channel, 2010 And 2012other Retail Channels Dominate Body Care Retail Salesdrug Stores And Supermarkets Losing Market ShareBody Care - US - June 2013
  • drug Storessupermarketsfigure 17: Total U.s. Retail Sales Of Body Care Products, By Channel, At Current Prices 2007-12leading Companieskey Pointskao Overtakes J&j And Unilever For Top Spot In Body Care Categoryfigure 18: Mulo Sales For Kao Corporation Of Japan, Rolling 52-weeks 2012 And 2013figure 19: Mulo Sales For Johnson & Johnson And Unilever, Rolling 52-weeks 2012 And 2013beiersdorf Posts Sales Gainsfigure 20: Mulo Sales For Beiersdorf Inc., Rolling 52-weeks 2012 And 2013smaller, Therapeutic Brands See Success In Categoryfigure 21: Mulo Sales For Chattem, Galderma Laboratories, E.t. Browne Drug And Valeant Pharmaceuticals,Rolling 52-weeks 2012 And 2013p&g Struggles In Body Carefigure 22: Mulo Sales For Procter & Gamble, Rolling 52-weeks 2012 And 2013manufacturer Sales Of Body Carefigure 23: Mulo Market Share Of Body Care, By Leading Companies, Rolling 52-weeks 2012 And 2013figure 24: Mulo Sales Of Body Care, By Leading Companies, Rolling 52-weeks 2012 And 2013innovations And Innovatorsnew Product Launch Trendsfigure 25: Body Care And Hand/nail Cream Product Launches, By Subcategory, 2007-13*figure 26: Body Care And Hand/nail Cream Product Launches, By Top 15 Product Claims, 2007-13*product Innovationsbody Oilsbody Part Specificintensive Healingmulti-functionalnight Productsseasonal Productsmarketing Strategiesoverview Of The Brand Landscapestrategy: Quick And Convenientfigure 27: Vaseline, “ready Fast,” Tv Ad, 2013figure 28: Garnier, “gel Moisture,” Tv Ad, 2013strategy: Marketing To Menfigure 29: Palmer’s, “football Twins,” Tv Ad, 2012figure 30: Nivea Print Ad, 2012strategy: Treating Skin Conditionsfigure 31: Gold Bond, “under Control,” Tv Ad, 2013figure 32: Curél Print Ad, 2012strategy: Natural Positioning/ Healthy SkinBody Care - US - June 2013
  • figure 33: Aveeno, “looking Better,” Tv Ad, 2013figure 34: St. Ives, “just Like New,” Tv Ad, 2013figure 35: Jergens Print Ad, 2013social Mediakey Pointskey Social Media Metricsfigure 36: Key Brand Metrics, Body Care Brands, May 2013market Overviewbrand Usage And Awarenessfigure 37: Usage And Awareness Of Selected Body Care Brands, February 2013interaction With Brandsfigure 38: Interaction With Selected Body Care Brands, February 2013online Conversationsfigure 39: Percentage Of Consumer Conversations, By Selected Body Care Brands, April 10-may 9, 2013figure 40: Online Mentions, Selected Body Care Brands, Percent Of Daily Mentions, By Day, April 10-may9, 2013where Are People Talking About Body Care Brands?figure 41: Mentions, By Page Type, Selected Body Care Brands, Percent Of Daily Mentions, April 10-may 9,2013what Are People Talking About?figure 42: Mentions, By Type Of Conversation, Selected Body Care Brands, April 10-may 9, 2013figure 43: Major Areas Of Discussion Surrounding Body Care Brands, Percent Of Daily Mentions, By Day,April 10-may 9, 2013figure 44: Major Areas Of Discussion Surrounding Body Care Brands, By Page Type, April 10-may 9, 2013brand Analysisvaselinefigure 45: Vaseline Key Social Media Indicators, May 2013key Online Campaignswhat We Thinkjergensfigure 46: Jergens Key Social Media Indicators, May 2013key Online Campaignswhat We Thinkbath & Body Worksfigure 47: Bath & Body Works Key Social Media Indicators, May 2013key Online Campaignswhat We Thinkniveafigure 48: Nivea Key Social Media Indicators, May 2013key Online Campaignswhat We Thinkpalmer’sfigure 49: Palmer’s Key Social Media Indicators, May 2013key Online Campaignswhat We ThinkBody Care - US - June 2013
  • eucerinfigure 50: Eucerin Key Social Media Indicators, May 2013key Online Campaignswhat We Thinkbody Care Usagekey Pointsmajority Of Consumers Use Hand And Body Lotionfigure 51: Body Care Product Use, By Gender, February 2013women Are Primary Users Of Body Care, Though Men Remain An Opportunityfigure 52: Body Care Product Use, By Gender And Age, February 2013households With Children Over Index For Use Of Body Care Productsfigure 53: Body Care Product Use, By Presence Of Children In Household, February 2013figure 54: Interested In And Would Be Willing To Pay More For Body Care Claims Based On Price, ByPresence Of Children In Household, February 2013usage And Attitudes – Body Oilkey Pointsyoung Women Drive Use Of Body Oilfigure 55: Body Oil Usage, By Gender And Age, February 2013concerns Of Greasiness, Staining Clothes Could Be Hindering Body Oil Usagefigure 56: Body Oil Attitudes, All Vs. Body Oil Users, February 2013figure 57: Body Oil Attitudes, By Gender And Age, February 2013shopping For Body Carekey Pointsskin Needs Dictate Body Care Usagebrand Familiarity And Price Influence Shopping Behavioryounger Body Care Shoppers Seeking Customized Optionsfigure 58: Body Care Shopping Behaviors, By Gender, February 2013figure 59: Body Care Shopping Behaviors, By Gender And Age, February 2013figure 60: Body Care Shopping Behaviors, By Gender And Household Income, February 2013interest In Body Care Claims Based On Pricekey Pointsbody Care Users Value Added Functionalityfigure 61: Interest In Body Care Claims Based On Price, February 2013men’s Body Care Has Room To Growfigure 62: Interested In And Would Be Willing To Pay More For Body Care Claims Based On Price, ByGender, February 2013despite Struggles, Women Are Interested In Anti-aging Body Carefigure 63: Interested In And Would Be Willing To Pay More For Body Care Claims Based On Price, ByGender And Age, February 2013Body Care - US - June 2013
  • value And Functionality Appeal To Budget-conscious Consumersfigure 64: Interested In And Would Be Willing To Pay More For Body Care Claims Based On Price, ByGender And Household Income, February 2013interest In Body Care – Formskey Pointspromotional Incentives Drive High Interestfigure 65: Interest In Body Care Forms, February 2013men Interested In Body Care That Emphasizes Ease Of Use, Conveniencefigure 66: Any Interest In Body Care Forms, By Gender, February 2013body Care Users Interested In Eco-friendly And Refillable Packagingfigure 67: Any Interest In Body Care Forms, By Gender And Age, February 2013figure 68: Any Interest In Body Care Forms, By Gender And Household Income, February 2013interest In Body Care – Information Sourceskey Pointsbody Care Users Interested In Samples, In-store Informationfigure 69: Interest In Body Care Information, February 2013figure 70: Any Interest In Body Care Information, By Gender, February 2013mobile Apps Appeal To Young Adultsfigure 71: Any Interest In Body Care Information, By Gender And Age, February 2013attitudes Toward Body Carekey Pointswomen More Likely To Use Different Products Depending On Occasionopportunity For Body Care Products With Cosmetic Benefitsconsumers Unconvinced Of The Need For Anti-aging Body Carefigure 72: Body Care Attitudes, By Gender, February 2013figure 73: Body Care Attitudes, By Gender And Age, February 2013race And Hispanic Originkey Pointsbody Care Use Varies By Racefigure 74: Body Care Product Use, By Race/hispanic Origin, February 2013figure 75: Body Care Attitudes, By Race/hispanic Origin, February 2013asians Seek More Specialized Body Care Solutionsfigure 76: Body Care Shopping Behaviors, By Race/hispanic Origin, February 2013interest In Claims Differs By Racefigure 77: Interested In And Would Be Willing To Pay More For Body Care Claims Based On Price, ByRace/hispanic Origin, February 2013figure 78: Any Interest In Body Care Forms And Information, By Race/hispanic Origin, February 2013Body Care - US - June 2013
  • cluster Analysisfigure 79: Body Care Clusters, February 2013cluster 1: Involvedopportunitiescluster 2: Habitualsopportunitiescluster 3: Basicopportunitiescluster Characteristic Tablesfigure 80: Body Care Product Use, By Target Clusters, February 2013figure 81: Body Care Shopping Behaviors, By Target Clusters, February 2013figure 82: Any Interest In Body Care Claims Based On Price, By Target Clusters, February 2013figure 83: Interested In And Would Be Willing To Pay More For Body Care Claims Based On Price, ByTarget Clusters, February 2013figure 84: Body Care Attitudes, By Target Clusters, February 2013figure 85: Any Interest In Body Care Forms And Information, By Target Clusters, February 2013cluster Demographicsfigure 86: Target Clusters, By Demographic, February 2013cluster Methodologykey Household Purchase Measures – Iri Builders Panel Datahand And Body Lotionconsumer Insights On Key Purchase Measuresbrand Mapfigure 87: Brand Map, Selected Brands Of Hand And Body Lotion Buying Rate, By Household Penetration,2012*brand Leader Characteristicskey Purchase Measuresfigure 88: Key Purchase Measures For The Top Brands Of Hand And Body Lotion, By HouseholdPenetration, 2012*appendix – Other Useful Consumer Tablesbody Care Usagefigure 89: Body Care Product Use, By Gender, February 2013figure 90: Body Care Product Use, By Household Income, February 2013figure 91: Body Care Product Usage By Each Brand Used, February 2013shopping For Body Carefigure 92: Shopping Behaviors By Body Product Usage, February 2013figure 93: Shopping Behaviors By Body Product Usage, February 2013interest In Body Care Claims Based On Pricefigure 94: Any Interest In Body Care Claims Based On Price, By Gender, February 2013figure 95: Any Interest In Body Care Claims Based On Price, By Gender And Age, February 2013figure 96: Any Interest In Body Care Claims Based On Price, By Gender And Income, February 2013attitudes Toward Body Oilfigure 97: Body Oil Attitudes, By Gender, February 2013Body Care - US - June 2013
  • figure 98: Body Oil Attitudes, By Gender And Household Income, February 2013appendix – Social Mediausage And Awarenessfigure 99: Brand Usage Or Awareness, February 2013figure 100: Eucerin Usage Or Awareness, By Demographics, February 2013figure 101: Jergens Usage Or Awareness, By Demographics, February 2013figure 102: Vaseline Usage Or Awareness, By Demographics, February 2013figure 103: Nivea Usage Or Awareness, By Demographics, February 2013figure 104: Palmer’s Usage Or Awareness, By Demographics, February 2013figure 105: Bath & Body Works Usage Or Awareness, By Demographics, February 2013activities Donefigure 106: Activities Done, February 2013figure 107: Eucerin – Activities Done, By Demographics, February 2013figure 108: Jergens – Activities Done, By Demographics, February 2013figure 109: Vaseline – Activities Done, By Demographics, February 2013figure 110: Nivea – Activities Done, By Demographics, February 2013figure 111: Palmer’s – Activities Done, By Demographics, February 2013figure 112: Bath & Body Works – Activities Done, By Demographics, February 2013online Conversationfigure 113: Percentage Of Consumer Conversation By Selected Body Care Brands, April 10-may 9, 2013figure 114: Online Mentions, Selected Body Care Brands, Percent Of Daily Mentions, By Day, April 10-may9, 2013figure 115: Mentions By Page Type, Selected Body Care Brands, Percent Of Daily Mentions, April 10-may 9,2013figure 116: Mentions By Type Of Conversation, Selected Body Care Brands, April 10-may 9, 2013figure 117: Major Areas Of Discussion Surrounding Body Care Brands, Percent Of Daily Mentions, By Day,April 10-may 9, 2013figure 118: Major Areas Of Discussion Surrounding Body Care Brands, By Page Type, April 10-may 9, 2013appendix – Information Resources, Inc. Builders Panel Data Definitionsinformation Resources, Inc. Consumer Network Metricsappendix – Trade AssociationsMarket Research Report(http://www.marketresearchreports.biz/) Marketresearchreports.biz is the mostcomprehensive collection of market research reports. Marketresearchreports.biz services are especiallydesigned to save time and money of our clients. We are a one stop solution for all your research needs, ourmain offerings are syndicated research reports, custom research, subscription access and consulting services.We serve all sizes and types of companies spanning across various industries.Contact:M/s Sheela,90 State Street,Body Care - US - June 2013
  • Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.comWebsite: www.marketresearchreports.bizBody Care - US - June 2013