Enterprise Social Networking

Enterprise Social Networking Social Software moves into the Enterprise Andy Porter Senior Technology Advocate, IBM

Agenda
Examples of Social Software on the Web
Useful and not so useful
The changing world of business
Real Time Collaboration
Enterprise Mashups
Lotus Connections
Questions

Examples of Social Networking on the Web

Communities and Wikis

Wikipedia.org

wookieepedia.com * http://starwars.wikia.com/wiki/Main_Page

Web Logs and Blogging

Slashdot.org

blogger.com

Directories and Profiles

linkedin.com

myspace.com

Friends Reunited.co.uk

Bullies Reunited.com

w3.ibm.com

Shared Favourites, Bookmarking, Recommendation

reddit.com

Del.icio.us

stumbleupon.com

Other Social Networking features
Search
Collaborative Team Spaces
Activities
Integration into Document and Content Management

Social Software technology is not new or clever
20 years ago we had
Directories
Instant Messaging
Team Spaces
Documents
eMail
Etc..

Real Basics

Social Networking is about collaboration not technology
What is new is people being connected
Technology can only ENABLE collaboration
People CREATE collaboration
Example
Have Problem
Find Expert
Create Shared Team Space
Invite expert to participate
Expert says “No” 

Business is changing - hierarchies are being flattened From hierarchies… to networked hierarchies Exploration & Production Explorations Williams Drilling Taylor Production Stock Senior Vice President Jones G & G Cohen Petrophysical Cross Production O’Brien Reservoir Shapiro Paine Smith Andrews Moore Hughes Miller Ramirez Bell Cole Hussain Kelly Sen Paine Smith Moore Hughes Miller Ramirez Bell Cole Hussain Kelly Sen Cohen Jones Cross Taylor Williams Shapiro O’Brien Stock Andrews

Evolutions in People Productivity
Proprietary Client/Server
Proprietary Document Formats
Multi-year Development Cycles
Focus on Email and Documents
Personal Productivity
Standalone Use
Focus on Authoring Tool
Relationships & Communities
Collective knowledge
Power of the network
Open standards
Speed
Focus on People
1995: Personal Productivity 2000: Team Productivity 2005: Organizational Productivity

Examples – Empowering LOB to deliver relevant information to decision makers
Retail
Chairman – “Our Customer Satisfaction is the most important thing”
Checkout Person – surly, disenfranchised, chewing gum on minimum wage
Healthcare
Trust Leader – “The Patient must get value for money”
Nurse – can see all the inefficiencies and waste
Manufacturing
CEO – “We must drive productivity to maximise margin”
Production worker – can see how to improve process to optimise performance

Instant Messaging is the now the hub of communications for many people
The problem has moved from how you communicate to who you communicate with
The next generation (kids) don’t use email
They communicate with whoever is online
Expertise Location - Profiles
UC 2 Universal Communication and Collaboration

Real-time collaboration represents a dramatic improvement in Enterprise agility Instant Messaging Presence Awareness Web Conferencing

Real Time Collaboration features
Presence awareness
Location awareness
Secure chat
eMeetings
Shared whiteboarding
Shared applications
Video and Voice over IP

So should my company replace eMail with MSN?

Email + C&S work fine within organisations
Point to point communication
Personal notifications
Group scheduling
Need to take it back to it’s core purpose – communication not collaboration
Let’s not throw the baby out with the bath water!

Some Characteristics of social software technology
Platform neutral
Language neutral
Hardware neutral
Software neutral
Client neutral
Web 2.0 tends to be exclusively Browser based

What is missing when mapping these new paradigms to make Enterprise 2.0?
Security
Perimeters
Integration
Single signon/authentication
Offline support
Etc…
Many of these capabilities are already available in traditional enterprise applications

How to mash up existing enterprise apps with new stuff
Social Software does not necessarily replace the incumbent software products – it enhances them
Email with IM / Presence / Live Names
RSS
Blogs / Wikis
Composite Applications

Mashup – RTC in MS Outlook

Mashup – RTC with Knowledge Application

Mashup – RTC with business process

Mashup - RTC in MS Word

Mashup – Lotus Notes + Feed Reader

Mashup – Lotus Notes + Offline Feed Reader

Mashup – Lotus Notes + Browser

Blog hosted on Domino

Introducing Lotus ® Connections
Lotus Connections is social software for business that empowers you to be more effective and innovative by building dynamic networks of coworkers, partners and customers
Communities Blogs Dogear Activities Profiles

Using Lotus Connections from your daily tools Microsoft® Office™ IBM Lotus Notes® IBM Lotus Sametime® IBM WebSphere® Portal Web UI Web application Browser bookmarks Powerful activity sidebar Community broadcasts Activities plugin Portlet integrates any/all services into portal pages/sites Post to activity Extensibility Feed readers Business card Mashups REST APIs Lotus Connections Services

Our experiences with social software at IBM Communities IBM Community Map hosts 700 communities. IBM Forums hold 36,000 entries. Blogs IBM’s BlogCentral hosts 27,300 weblogs (420 group blogs) with 62,000 entries and 60,000 comments, and 10,800 distinct tags. Dogear IBM’s internal Dogear system has 185,000 links from 3,425 users. One-third are intranet links and only 2.5% are private. Activities IBM’s internal Activities service has seen all content and usage statistics grow by 2.5x over the second half of 2006 to 10,000 activities, 60,000 entries and 32,000 users. Profiles IBM’s internal BluePages application provided the basis for Profiles. BluePages holds 475,000 profiles and serves 3.5 million searches per week. It is the hub of both user requests and all app authentication for IBM.

Lotus Connections on ibm.com or see our stand or the application lab that immediately follows this session www.ibm.com/lotus/connections Latest product info, research, podcasts, and more

What’s next? eMeetings in Second Life?

Thank You. Questions? Andy Porter [email_address]

Enterprise Social Networking

by Andy Porter on Jun 04, 2007

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