Enterprise Social Networking

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How are Social Networking and Web 2.0 relevant to the Enterprise? Introducing IBM Lotus Connections.

How are Social Networking and Web 2.0 relevant to the Enterprise? Introducing IBM Lotus Connections.

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  • IBM Lotus Sametime is the solution that can best help you run your business in real time. Lotus Sametime has always provided instant, anytime access to people and information through three key concepts: Presence awareness. See, in advance, whether a person or application is available to collaborate, share information or take an action. Instant messaging. Converse in real-time with one or many people via text messages, with optional audio/video integration. Web conferencing. Share information, an application or an entire desktop. Engage in team white boarding.
  • When we set out to develop Lotus Connections, we had these ideas in mind. It’s social software for business that empowers people to be more effective and innovative by building dynamic networks of corworkers, partners, and customers. Lotus Connections consists of five services: Profiles is a “white pages” directory that helps you reach individuals. Profiles also forms a kind of hub for the other services, as we’ll see. Communities is a listing service for groups of people. It helps people organize around a common interest. The blog service allows indviduals and teams to blog, and attract readers who can then connect by commenting on their blogs. Dogear is a social bookmarking service. It makes it easy for people to organize bookmarks and share them with others as they work. And Activities is a simple collaboration service that helps individuals to organize their work and coordinate their collaborations with other people.
  • All of the Connections services provide a web interface and simple APIs, providing universal access and simple extensibility and embeddability. Beyond this, though, Connections includes a number of “on-ramps” that integrate the Connections services into the tools you already use. The type and depth of integration varies with what is most applicable given the tools and the Connections services. Its also important to note that all of these “plugins” and “on-ramps” are built using our own APIs, which are also available for partners and customers to use. The Notes 8 activity sidebar is perhaps the most powerful plugin, providing even some features beyond the web application via the benefits of the rich client platform of Notes. Activities and communities naturally integrate with Sametime – providing the ability to broadcast questions or information to a community and to find related activities or save a chat directly to an activity without leaving the chat window. The ability to post documents directly from Office to an activity streamlines the transformation of work from the document-centric world to the more natural activity-centric environment. The portal integration allows all of the services to be added to a portal page or composite application. The wiring and parameters supported by the Connections portlet allow the contents to be filtered by service, tag, user and other properties. For example, a composite application which manages a particular process can include the Connections portlet showing only activities with a particular tag, enabling the use of activity-centric computing specifically targeted to the application at hand. Universal and consistent support for feeds in all of the Connections services allows your favorite feed reader to connect to any or all of the services, showing, for example, a feed of new entries to your high priority activities, another feed off of a colleague’s bookmarks and another off of new blog entries with a particular tag. There are a variety of other integration points – simple bookmarklets for posting links as bookmarks, activity or community entries; the profiles contextual business card and so on. In addition, the simple atom-based REST API makes it simple to create all sorts of mashups .


  • 1. Enterprise Social Networking Social Software moves into the Enterprise Andy Porter Senior Technology Advocate, IBM
  • 2. Agenda • Examples of Social Software on the Web – Useful and not so useful • The changing world of business • Real Time Collaboration • Enterprise Mashups • Lotus Connections • Questions
  • 3. Examples of useful and not so useful Social Networking on the Web
  • 4. Communities and Wikis
  • 5. Wikipedia.org
  • 6. wookieepedia.com * http://starwars.wikia.com/wiki/Main_Page
  • 7. Web Logs and Blogging
  • 8. Slashdot.org
  • 9. blogger.com
  • 10. Directories and Profiles
  • 11. linkedin.com
  • 12. myspace.com
  • 13. Friends Reunited.co.uk
  • 14. Bullies Reunited.com
  • 15. w3.ibm.com/ bluepages
  • 16. Shared Favourites, Bookmarking, Recommendation
  • 17. reddit.com
  • 18. Del.icio.us
  • 19. stumbleupon.com
  • 20. Other Social Networking features • Search • Collaborative Team Spaces • Activities • Integration into Document and Content Management
  • 21. Social Software technology is not new or clever • 20 years ago we had – Directories – Instant Messaging – Team Spaces – Documents – eMail – Etc..
  • 22. The Real Basics
  • 23. Social Networking is about collaboration not technology • What is new is people being connected • Technology can only ENABLE collaboration • People CREATE collaboration • Example – Have Problem – Find Expert – Create Shared Team Space – Invite expert to participate – Expert says “No” 
  • 24. Business is changing - hierarchies are being flattened From hierarchies… to networked hierarchies Exploration & Production Explorations Williams Drilling Taylor Production Stock Senior Vice President Jones G & G Cohen Petrophysical Cross Production O’Brien Reservoir Shapiro PaineSmith Andrews Moore Hughes Miller Ramirez Bell Cole Hussain Kelly Sen Paine Smith Moore Hughes Miller Ramirez Bell Cole Hussain Kelly Sen Cohen Jones Cross Taylor Williams Shapiro O’Brien Stock Andrews
  • 25. Evolutions in People Productivity Proprietary Client/Server Proprietary Document Formats Multi-year Development Cycles Focus on Email and Documents Personal Productivity Standalone Use Focus on Authoring Tool 1995: Personal Productivity 2000: Team Productivity 2005: Organizational Productivity • Relationships & Communities • Collective knowledge • Power of the network • Open standards • Speed • Focus on People
  • 26. Examples – Empowering LOB to deliver relevant information to decision makers • Retail – Chairman – “Our Customer Satisfaction is the most important thing” – Checkout Person – surly, disenfranchised, chewing gum on minimum wage • Healthcare – Trust Leader – “The Patient must get value for money” – Nurse – can see all the inefficiencies and waste • Manufacturing – CEO – “We must drive productivity to maximise margin” – Production worker – can see how to improve process to optimise performance
  • 27. Instant Messaging is the now the hub of communications for many people The problem has moved from how you communicate to who you communicate with • The next generation (kids) don’t use email • They communicate with whoever is online • Expertise Location - Profiles • UC2 Universal Communication and Collaboration
  • 28. Real-time collaboration represents a dramatic improvement in Enterprise agility Instant Messaging Presence Awareness Web Conferencing
  • 29. Real Time Collaboration features • Presence awareness • Location awareness • Secure chat • eMeetings • Shared whiteboarding • Shared applications • Video and Voice over IP
  • 30. So should my company replace eMail with MSN?
  • 31. Email + C&S work fine within organisations • Point to point communication • Personal notifications • Group scheduling • Need to take it back to it’s core purpose – communication not collaboration • Let’s not throw the baby out with the bath water!
  • 32. Some Characteristics of social software technology • Platform neutral • Language neutral • Hardware neutral • Software neutral • Client neutral • Web 2.0 tends to be exclusively Browser based
  • 33. What is missing when mapping these new paradigms to make Enterprise 2.0? • Security • Perimeters • Integration • Single signon/authentication • Offline support • Etc… • Many of these capabilities are already available in traditional enterprise applications
  • 34. How to mash up existing enterprise apps with new stuff • Social Software does not necessarily replace the incumbent software products – it enhances them • Email with IM / Presence / Live Names • RSS • Blogs / Wikis • Composite Applications
  • 35. Mashup – RTC in MS Outlook
  • 36. Mashup – RTC with Knowledge Application
  • 37. Mashup – RTC with business process
  • 38. Mashup - RTC in MS Word
  • 39. Mashup – Lotus Notes + Feed Reader
  • 40. Mashup – Lotus Notes + Offline Feed Reader
  • 41. Mashup – Lotus Notes + Browser
  • 42. Blog hosted on Domino
  • 43. Introducing Lotus® Connections Lotus Connections is social software for business that empowers you to be more effective and innovative by building dynamic networks of coworkers, partners and customers Communities Blogs Dogear Activities Profiles
  • 44. Microsoft® Office™IBM Lotus Notes® IBM Lotus Sametime® IBM WebSphere® Portal Web UI Web application Browser bookmarks Powerful activity sidebar Community broadcasts Activities plugin Portlet integrates any/all services into portal pages/sites Post to activity Extensibility Feed readers Business card Mashups REST APIs Using Lotus Connections from your daily tools Lotus Connections Services
  • 45. Our experiences with social software at IBM Communities IBM Community Map hosts 700 communities. IBM Forums hold 36,000 entries. Blogs IBM’s BlogCentral hosts 27,300 weblogs (420 group blogs) with 62,000 entries and 60,000 comments, and 10,800 distinct tags. Dogear IBM’s internal Dogear system has 185,000 links from 3,425 users. One-third are intranet links and only 2.5% are private. Activities IBM’s internal Activities service has seen all content and usage statistics grow by 2.5x over the second half of 2006 to 10,000 activities, 60,000 entries and 32,000 users. Profiles IBM’s internal BluePages application provided the basis for Profiles. BluePages holds 475,000 profiles and serves 3.5 million searches per week. It is the hub of both user requests and all app authentication for IBM.
  • 46. Lotus Connections on ibm.com or see our stand or the application lab that immediately follows this session www.ibm.com/lotus/connections Latest product info, research, podcasts, and more
  • 47. What’s next? eMeetings in Second Life?
  • 48. Thank You. Questions?Andy Porter ports@uk.ibm.com