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    Uc reo-presentation Uc reo-presentation Presentation Transcript

    • UNITED COUNTRY’SREO/FORECLOSURE PROPERTYREAL ESTATE SOLUTIONS 1 1 FIND YOUR FREEDOM®
    • UNITED COUNTRY OVERVIEW Innovating real estate since 1925 More lifestyle real estate experience than any other organization in the U.S. ($2.5 billion annually) The #1 web marketing company with over 1,700,000 visits per month to our over 1,200 proprietary web sites More than 600 offices with over 4,000 associates  Largest real estate & auction company in the U.S. 2 FIND YOUR FREEDOM®
    • UNITED COUNTRY OVERVIEW U.S. and Global Marketing Campaigns National Advertising of Properties – Exclusive Catalogs (3) – 3rd Party Relevant Website Advertising (+160) – National U.S. Magazines (65+) – Major U.S. Newspapers (100+) – Cable TV, Radio Public Relations Website Development and Implementation Advanced Internet Marketing Search Engine Optimization (SEO) Lead Generation and Management #1 Ranked Real Estate Franchise & #19 Overall Over 85 Years of Innovation and Franchise (2009 Allstar Franchise Ranking, Allbusiness.com) Experience in Marketing Real Estate Recognized by The Wall Street Journal in the top 1% of all franchises 3 FIND YOUR FREEDOM®
    • UNITED COUNTRY OVERVIEW The most comprehensive and effective real estate marketing system in the U.S. Conventional sales methods Auction services Proprietary database of over 300,000 buyers of lifestyle properties Proprietary media assets – 3 real estate lifestyle publications – 1,200+ websites 4 FIND YOUR FREEDOM®
    • UNITED COUNTRY OVERVIEWListing Data 3,272 REO/Foreclosure Property Listings $353M Value of REO/Foreclosure Property ListingsSales Data $189M Annual REO/Foreclosure Property Sales $1.65M Largest REO/Foreclosure Property Sale $87,813 Average REO/Foreclosure Property Sale 5 FIND YOUR FREEDOM®
    • UNITED COUNTRY’S REO/FORECLOSURE PROPERTY REAL ESTATE GROUP 6 FIND YOUR FREEDOM®
    • UNITED COUNTRY’S STRATEGIC PARTNERS home land finance home warranty equipment finance specialty printing on-line postings mortgage signage on-line 1031 exchange internet auctions optimization agency technology, title on-line print solution lifestyle media partner land stewardship equine nutrition and property land stewardshipstudent leadership agricultural equipment and property marketing preferred client pricing marketing national TV and radio bed & breakfast commercial property marketing property marketing marketing partner 8 FIND YOUR FREEDOM®
    • UNITED COUNTRY’S BLENDED MODEL OF REAL ESTATE MARKETING 9 9 FIND YOUR FREEDOM®
    • TOP RANKED WEBSITE… MORE EXPOSURE FOR YOUR PROPERTIES• #1 Ranked website in the category – 900,000+ visitors per month – Over 26 minutes average visit time – 120 million hits per month• Over 1,200 websites that generate more than double the exposure of your property to buyers across the U.S. and from over 140 international markets• Extensive advertising on 3rd party relevant websites 10 FIND YOUR FREEDOM®
    • EXCLUSIVE REO/FORECLOSURE PROPERTY WEBSITE 11 FIND YOUR FREEDOM®
    • SEARCH ENGINE INDEXING AT THE LISTING LEVEL 12 FIND YOUR FREEDOM®
    • AUTOMATIC UPLOADS TO THE BIGGEST REAL ESTATE SITESObjectives:1. Ensure UC office listings are on the most searched general real estate sites2. Ensure buyer information is protected for UC officesPrimary Sites Google Zillow Trulia Yahoo Homescape UC Custom Lifestyle SitesNote: These sites are in addition to over 1,200 owned sites and 160 3rd party sites. 13 FIND YOUR FREEDOM®
    • IPHONE APP United Countrys iPhone app allows you to: – Search the nationwide United Country MLS for lifestyle, recreational properties and auctions. – Search all fifty (50) states and Costa Rica for current and upcoming Auctions. – Find Your Freedom by creating your own search to track property you are dreaming about. – Easily view properties for sale near you along with property details, photos and prices with this powerful new rural real estate tool. 14 FIND YOUR FREEDOM®
    • OPTIONAL ENHANCED MARKETING SOLUTIONSSM 15 FIND YOUR FREEDOM®
    • PUBLIC RELATIONS Development of press releases Follow-up with media outlets to encourage coverage via – Print – TV – Radio – Internet 16 FIND YOUR FREEDOM®
    • CASE STUDY: NORTHWOODS RESORT  Property falls into receivership and court orders sale  National commercial real estate firm marketed the property for 6 months.  Highest offer received was $8 million dollars  United Country was engaged to auction property after $8 million contract failed to close  Results: Eight active bidders; property sold at auction for $10,265,000 17 FIND YOUR FREEDOM®
    • CASE STUDY: ARVEST BANK REO  Arvest Bank (Wal-Mart) engaged United Country to auction REO assets in Arkansas and Missouri.  290 residential and investment properties  Over 650 prospective buyers in attendance at the live auction.  Results: 160 properties sold the day of the auction; remaining assets were marketed following the auction with the majority closing shortly thereafter 18 FIND YOUR FREEDOM®
    • CASE STUDY: BANK OF AMERICA REO  Bank of America engaged United Country to auction REO inventory in St. Louis, Detroit & Lansing, MI.  95 residential and investment properties in St. Louis  29 commercial and investment properties in Michigan  Results: 100% of the inventory was sold at auction in St. Louis. 76% of the inventory was sold at auction in Michigan 19 FIND YOUR FREEDOM®
    • CASE STUDY: THE FALLS & TENNIS & ATHLETIC CLUB / LAS BRISAS STEAKHOUSE  The Falls Athletic and Tennis Club was once the centerpiece of admitted swindler Benny Judahs country club subdivision  The businesses were sold to help repay losses suffered by victims of a Ponzi scheme Judah ran through his Excel Lease Fund  Receiver retained United Country – Alliance Auction Realty to sell properties at auction  Results: 27 registered bidders. 120 attendees. Sales price of $3.355 Million 20 FIND YOUR FREEDOM®
    • UNITED COUNTRY: SELECT TIER ONE CLIENTSGovernment Financial Organizations 21 FIND YOUR FREEDOM®
    • VALUE TO OUR CLIENTS More Exposure, More Buyer Access, More Marketing Programs National Advertising of Listings – Exclusive nationally distributed real estate catalogs – National .Com Catalog, Real Estate Sampler, Lifestyle Catalogs & Business Bulletin – Advertising on the #1 Country Real Estate website and over 1,200 office and UC specialty websites – Internal SEO team and #1 SEO exclusive retained agency – Regular advertising in over 160 3rd party websites, 65 magazines and 100 newspapers – Advertise listings 52 weeks a year – Only real estate company to advertise listings nationally Over 300,000 Proprietary Current Buyer Database Extensive Direct Mail and E-mail Programs Market Leader in Lead Generation and Selling Exposure Comprehensive Marketing Services Unsurpassed Experience, Expertise, Service and Reputation 22 FIND YOUR FREEDOM®
    • VALUE TO OUR CLIENTS Property Marketing • US national advertising of properties • Prospect database, direct mail • Magazine, newspaper and TV advertising • Exclusive catalogs and affinity programs Differentiated Technology Client Experience • #1 Lifestyle Real Estate Website • Continual SEO Optimization • Listing feeds to 3rd party sites • Exclusive website partnerships • Fully automated marketing tools Ancillary Services Geographic Reach 23 FIND YOUR FREEDOM®
    • UNITED COUNTRY’SREO/FORECLOSURE PROPERTYREAL ESTATE SOLUTIONS 2424 FIND YOUR FREEDOM®