BAM

Open Source Digital Asset Management in the Amazon Cloud
Matthew Patulski
Capgemini Group Marketing and Communication...
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www.capgemini.com
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BAM: Open Source Brand Asset Management in the Amazon Cloud

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An overview presentation of the steps the Capgemini Marketing and Communications team took to build a global  Digital Asset Management solution with open source applications in the Amazon Cloud.

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BAM: Open Source Brand Asset Management in the Amazon Cloud

  1. 1. BAM
 Open Source Digital Asset Management in the Amazon Cloud Matthew Patulski Capgemini Group Marketing and Communications November 2010/January 2015
  2. 2. 2BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved.. About Capgemini Capgemini is a top 5 global systems integrator, providing strategy 
 and delivery of software, hardware, and transformational consulting: !  €12 billion in annual sales !  140,000+ employees in 40+ countries !  Partners include: SAP, Oracle, IBM, HP, Google, Amazon !  700+ person distributed marketing team Capgemini is viewed as a global thought leader. 
 Their content is their brand.
  3. 3. 3BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved.. The Challenge: Lack of access to branded materials Capgemini goes-to-market with a 700+ person globally distributed 
 marketing network of internal staff, alliance partners, external suppliers. Every day, these professionals encounter many challenges: ! Team consumed valuable time every day tracking down existing materials 
 often stored on an individual's hard drive ! When someone leaves the organization, valuable design files may be lost ! Lack of project file management governance ! Lack of access to localized branding materials causing inconsistencies across teams, offerings, and regions ! Can be very difficult to share brand templates with external suppliers Up to 30% of all content is recreated because 
 it is lost or otherwise mismanaged by project teams
  4. 4. 4BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved.. Our Solution: DAM-based workflow By integrating Digital Asset Management into Marketing and Communications team workflows, content owners are able to review all materials in one place, driving consistent branding as they go to market: ! Only correct and current brand assets (logos, templates, user guides) 
 available to sales and marketing teams ! Version control insuring only most recent version of completed assets 
 is available ! Shorter time to delivery of correct materials to external suppliers ! ROI improves with less time spent locating project files for updates ! Value of existing materials increases when given the opportunity 
 to reuse or repurpose A DAM workflow can recover 15 days per employee year 
 in productivity lost while finding materials
  5. 5. 5BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved.. DAM Application: ResourceSpace ! Materials can be organized 
 any number of ways using 
 file metadata and tags ! Previews of over 
 100 fi le formats ! Document indexed Text searches File sharing via email ! Granular user access defines roles for M&C community, clients, suppliers, etc. ! Bulk upload zip archives using watched folders ! Batch edit metadata of resource collections ! Scales to 6-figure file count and 
 many terabytes of data ResourceSpace is a scalable, robust, open source DAM solution:
  6. 6. 6BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved.. ResourceSpace fits our organization ResourceSpace builds on existing Capgemini strategies and tools: ! Low cost of entry 
 Capgemini M&C teams already embraced open source as means of delivery ! Tag and keyword based asset organizational structure
 UX departs from traditional file tree model allowing more natural relationships ! Customizable UI for branding 
 Capgemini web UI for whole system with unique UI for specific user groups ! Integrates into existing ecosystem 
 API, SAML, LAMP, LDAP, AWS ! Able to deliver at scale 
 Currently at 1.5 terabytes or about +75K assets with no performance issues ! Ongoing support package available 
 Developer provides annual support contract Capgemini iterated a solution as part of a long-term beta that allowed 
 for a great deal of experimentation amongst their stakeholders
  7. 7. 7BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved.. ResourceSpace is designed to be extended Capgemini had additional delivery parameters that were not possible in the existing code base. We commissioned or contributed the following enhancements to this already robust open source application: Developing for open source software like Resourcespace and 
 giving back to the codebase is consistent with Capgemini’s values. New Features !  Application API (REST) !  MS Office file previews !  Mobile/HTML5 video rendering !  VideoJS HTML5 player integration !  YouTube API integration !  Embeddable Document Viewer Improvements to Existing Features !  SimpleSAML Integration !  Mobile/tablet file uploading w/ plupload !  Watched folders (FileSync) !  Version Control !  Workflow States
  8. 8. 8BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved.. We use DAM to organize for future delivery contexts Digital Asset Management allows Capgemini to easily index and share content with stakeholders, clients and PR All details captured about a resource are available on the resource detail section All required formats are transcoded on the fly for delivery to web, presentations, events, mobile and tablet devices Video player provides playback options, including full screen, without the need to download resource Key word search terms allow 
 you to find similar resources
  9. 9. 9BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved.. Viewing collateral without downloading first, saves time Navigation is provided to page forward and back through the document The user can return to the
 resource view or search
 results at any time Multi-page previews 
 created of all PDF, 
 PPT and Office files 
 to view online
  10. 10. 10BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved.. Hosting branded templates in DAM drives consistency DAM collections make it easy to distribute the latest brand kits. They can be shared publicly to the M&C network or privately shared with specific users Thumbnails provide details on each resource with a collection Users have access to all their collections at the bottom of every page where they can add, delete and share Capgemini materials with their team, clients and suppliers Collection navigation provided at the top of every page
  11. 11. 11BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved.. DAM Server DAM App Resources 
 and Collections External Shares Organizational roles define user permissions User Group Permissions Manage Search Upload Download Edit Share Collections Themes Search Upload Download Edit Share Collections Themes Search Download access via email link Super Admins Content Creators and Marketers Capgemini 
 at large External Suppliers Search Download Share Collections M&C 
 Teams Requires DAM User Account Sign On Required Salted URL AccessDAM Server Requires Server-level Account
  12. 12. 12BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved.. Common taxonomy across asset types improves access App Graphx Project 
 File Audio Photo Pub Docs Pre
 senta
 tion Video format format format format format format format format format specs specs specs specs specs specs specs specs specs Organizational Alignment: Solution, industry, branding, alliance, geography Resource Details: Owner, contributor, named persons, client, keywords, related files, etc. File Metadata: EXIF/IPTC/XMP Dublin Core and file format specific data Application data: Upload date, expiration date, access logs, rights, permissions, etc. Technical and organizational metadata contextualized by deliverables 
 establishes a means to effectively discover content as needed
  13. 13. 13BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved.. Infrastructure: COMPLETE puts DAM in AWS Cloud DAM accessible via browser COMPLETE Solution: !  Managed AWS hosting !  Server hardening !  Intrusion detection !  Secure access via 
 VPN, SSL/SSH, SignOn Linux server running Apache, MySQL, PHP Rolling 
 7 day 
 back up EC2 instance DAM COMPLETE Solution MY
 SQL EBS Mirror
  14. 14. 14BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved.. DAM snapshot through December 2014 ! 600 active users and an additional 1200 occasional users ! 1300 user sessions every month ! 1.5 terabytes of content and growing ! 12K records, each containing on average 6 support files ! 325K video impressions served on intranet via API in 2014 ! 50 industry events supported via API integration ! 400 videos published to YouTube via API in 2014 ! 1000 EURO/month for AWS hosting and application support Over 5 years, operational costs have remained flat while 
 organization-wide usage has increased at a rate of 30% a year
  15. 15. 15BAM: Open Source Digital Asset Management in the Amazon Cloud | Copyright © Capgemini 2010/2015. All Rights Reserved.. Q&A
 Matthew Patulski
 Capgemini Group Marketing & Communications 
 DAM Solution Architect and Manager 
 matthew.patulski@capgemini.com +1 (616)361-3951(mobile) Request a BAM account here: https://marcoms.capgemini.com/bam/pages/user_request.php
  16. 16. www.capgemini.com

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