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BAM: Open Source Brand Asset Management in the Amazon Cloud
 

BAM: Open Source Brand Asset Management in the Amazon Cloud

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A case study presented at DAM Chicago 2010 and DAM LA 2010. The solution is 100% open source running on a LAMP server with ResourceSpace as the DAM application. It resides in the Amazon Cloud via ...

A case study presented at DAM Chicago 2010 and DAM LA 2010. The solution is 100% open source running on a LAMP server with ResourceSpace as the DAM application. It resides in the Amazon Cloud via EC2, EBS, S3.

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    BAM: Open Source Brand Asset Management in the Amazon Cloud BAM: Open Source Brand Asset Management in the Amazon Cloud Presentation Transcript

    • Together. Free your energies BAM Open Source Cloud-based Brand Asset Management Matthew Patulski Capgemini Group Marketing and Communications September 2010
    • Agenda 1. Our challenge 2. How we responded 3. Why open source? 4. BAM overview 5. Workflow 6. Results & next steps 7. Q&A Together. Free your energies © 2010 Capgemini. All rights reserved. 1
    • Our challenge Every day our teams encounter many challenges to deliver effectively to our clients:  Capgemini Marcoms supports a 300+ person network of internal staff, alliance partners, external suppliers on hundreds of projects every year with no chain of custody or version control for project files.  We consume valuable time every day tracking down existing materials often stored on an individual's hard drive with no common asset organization, nomenclature or chain of custody.  Within the marketing industry, up to 30% of all content is recreated because it is lost or otherwise mismanaged. Upwards of 75% of unstructured content (project files, comms, IP) exists only on our local PCs Together. Free your energies © 2010 Capgemini. All rights reserved. 2
    • How we responded We reviewed what was available including commercial, SAAS and open source  Targeted cost containment, flexibility and compatibility.  Adopted an open source strategy: LAMP server, digital asset management, security enhancements, file handling libraries for images and video, office documents and file backup and retrieval.  Leveraged cloud-based storage with Amazon Web Services. We can recover 7–15 days per employee-year in lost time spent finding materials Together. Free your energies © 2010 Capgemini. All rights reserved. 3
    • Why Open Source? Open-source Digital Asset Management increases opportunity to build best practices for organizing content by:  Containing costs—paying for services only--no licence fees.  Contributing evolutionary improvements to a high quality solution while still meeting our own organizational needs.  Promoting a sense of community among users beyond your organization’s traditional arena of activities. Open Source allows us to be constantly learning from other professional points of view Together. Free your energies © 2010 Capgemini. All rights reserved. 4
    • Our cloud-based framework Amazon Webs Services provides infinite compute capacity in the cloud: EC2 virtual server instance built on open source apps Ubuntu Linux server running Apache, MySQL, PHP MYSQL ResourceSpace (Digital Asset Management) BAM MYSQL EBS Mirror EC2 Server Virtualmin server management BAM via web browser Additional best practices: Server hardening Intrusion detection system Incremental/Mirrored Secure access via SSL/SSH, SSO Back up via Zmanda Together. Free your energies © 2010 Capgemini. All rights reserved. 5
    • Brand Asset Management with ResourceSpace ResourceSpace is a robust, scalable, open source solution:  Materials can be organized any number of ways using file metadata and tags.  Previews of over 100 graphic text and motion file formats.  Text searches including PDF, RTF, TXT, Indesign files.  File sharing via email.  Granular user access defines roles for admin, SSC, clients and suppliers, etc.  Bulk upload via zip archives and watched folders.  Batch metadata application to collections of files all at once.  Scales to 6-figure file count and 100s of gigs of data. Together. Free your energies © 2010 Capgemini. All rights reserved. 6
    • Organizing content ResourceSpace organizes assets at 3 levels:  Themes are formal groupings of resources organized by Team Administrators and can also include public collections.  Collections are groupings of resources self generated by users for specific projects, campaigns or offerings.  Resources are individual assets such as video, collateral, information graphics and photography. This 3-level structure can be filtered to the needs of a single project or a year-long campaign Together. Free your energies © 2010 Capgemini. All rights reserved. 7
    • Themes Marcoms teams can organize their public collections into themes: predefined public collections of resources Our Themes are organized by Sector, Discipline or Alliance Public collections are assigned to theme categories. The most recent public collections are tagged with NEW! Together. Free your energies © 2010 Capgemini. All rights reserved. 8
    • Collections Users build collections around their projects, campaigns, offerings, etc. that can be either public for all or privately shared with specific users Collection navigation provided at the top of every page Thumbnails provide details on each resource with a collection Users have access to all their collections at the bottom of every page where they can add, delete and share Capgemini materials with their team, clients and suppliers Together. Free your energies © 2010 Capgemini. All rights reserved. 9
    • Resource Detail: Video Video resources allow for full-length playback of title (up to 2 hours) without the need to download A video player provides playback options--even full screen--without the need to download resource All details captured about a resource are available on the resource detail page Search word options are automatically generated from information logged at upload Together. Free your energies © 2010 Capgemini. All rights reserved. 10
    • Resource Detail: Documents Multi-page previews created of all PDF, PPT and text files to view online The user can return to the resource view or search results at any time Navigation is provided to page forward and back through the document Together. Free your energies © 2010 Capgemini. All rights reserved. 11
    • Taxonomy We index BAM content 4 ways:  Automatic by file type, size, date of creation, duration, page and word count, any provided EXIF/IPTC/XMP data  By Resource Type grouping all assets into 5 unique types structured by the kind of resource it is i.e. document, photo, video, etc.  Workflow tagging by Sector, Discipline, Alliance, Geography, Campaign and Offerings  Unique team level solutions like project ID, owner, client, keywords, etc. Our taxonomy strategy will ensure consistency while also providing custom, team-level options Together. Free your energies © 2010 Capgemini. All rights reserved. 12
    • User levels and content access User levels provide secure access to content inside and outside our organization User Groups User Rights Manage Server Super Input Edit Admins Search Output BAM M&C Input Creative Edit Search Themes teams Output M&C Sales Input Search Teams Output Publicly shared collections access Suppliers via email Together. Free your energies © 2010 Capgemini. All rights reserved. 13
    • Workflow: video rushes to delivered work Facilitate Post-production Automate deliverable generation Video workflow Raw interviews with time code burns allows us: From a master MP4 BAM transcodes: 1. Quicker transcripts--no file transfer needed  WMV (presentations) 2. Provide project stakeholders online viewing  FLV (current web) of content and reviewing of quality  On8 (html5) 3. Post house uses footage as reference  M4v (mobile devices) against HD footage during editing Leveraging the BAM in our workflow increases ROI in our video productions through repurposing of content Together. Free your energies © 2010 Capgemini. All rights reserved. 14
    • Workflow: remote publishing Leverage embed codes to share content from the BAM to anywhere: <iframe width="360" height="502" src="https://marcoms.cap gemini.com/bam/plugins/e mbeddocument/pages/vie wer.php?ref=1380&key=0 0d79104ec371eac8138bb 0b91fb5dc6&width=358" frameborder=0 scrolling=no>Your browser does not support frames.</iframe> This code Generates this viewer CMS such as WordPress make it easy to share completed content as needed via embed codes Together. Free your energies © 2010 Capgemini. All rights reserved. 15
    • 2010 YTD Stats In 2010 we have accomplished the following:  250 active user accounts/ 65 power users  1200 resources added  60 gigabytes of content  3300 searches performed  2200 resource views per month  4300 downloads Most content is added to meet a specific need as part of a campaign or web application Together. Free your energies © 2010 Capgemini. All rights reserved. 16
    • Next Steps  Continue educating teams on organizing and archiving content.  Build online screen cast training library.  Add dedicated KM person to review all submissions for consistency and completeness.  Archive all marketing content produced in 2010 in BAM by years end.  Develop CMS integration to present video content directly from BAM via API.  Further integrate BAM into project management aspects of workflow. By working with teams on a per project basis the success of the solution is driven by real-world usage Together. Free your energies © 2010 Capgemini. All rights reserved. 17
    • Q&A Matthew Patulski Capgemini BAM Solution Manager matthew.patulski@capgemini.com Together. Free your energies © 2010 Capgemini. All rights reserved. 18