b2b+Social Media=p2p
The Capgemini Video Platform
Matthew Patulski
Capgemini Group Marketing and Communications
2b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
About Capgemini
Cap...
3b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
Testimonials show t...
4b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
User Generated Vide...
5b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
We developed a stre...
6b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
We cross-publish vi...
7b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
Video Enhances Dema...
8b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
We use DAM to organ...
9b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
Hosting branded tem...
10b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
Resource
Upload
fo...
11b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
ROI: Maximizing Co...
12b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
ROI: Maximizing Ex...
13b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
ROI: Supporting Sa...
14b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
Q&A

Matthew Patul...
www.capgemini.com
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b2b+Social Media=p2p: The Capgemini Video Platform

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An overview presentation of the Capgemini B2B video platform. It covers strategies and outcomes for the delivering of video content to internal and external global audiences, from 2007 to 2012.

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b2b+Social Media=p2p: The Capgemini Video Platform

  1. 1. b2b+Social Media=p2p The Capgemini Video Platform Matthew Patulski Capgemini Group Marketing and Communications
  2. 2. 2b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved. About Capgemini Capgemini is a top 5 global systems integrator, providing strategy and delivery of software, hardware, and transformational consulting: !  €12 billion in annual sales !  140,000+ employees in 40+ countries !  Partners include: SAP, Oracle, IBM, HP, Google, Amazon !  700+ seat globally distributed marketing team with majority in home offices !  40+ person global network of internal and external video producers !  Brand standards managed by Group Shared Services !  2000+ video titles produced since program launch in 2007 Capgemini is viewed as a global thought leader. 
 Their content is their brand.
  3. 3. 3b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved. Testimonials show the strength of our offerings Video allows our thought leaders and 
 clients speak directly to sales prospects
  4. 4. 4b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved. User Generated Video (UGV) creates client intimacy !  Not done with costly or inaccessible equipment !  Easily recorded at home or in the office with a webcam, smartphone or tablet !  Can appear on a business, intranets, blogs or social media websites !  Less polish than the pros !  Can still be incorporated into an edit by professionals If a key colleague or manager is unable to attend in person 
 it’s easy to create a short UGV to be shown at the event Peter Barbier, Mike, and Matt in San Francisco
  5. 5. 5b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved. We developed a streaming platform for socializing video Player provides title of film URL links to relevant content An onsite/offsite branded media player solution designed for social media since 2007 Branded offsite player Embedded 
 in capgemini.com Users click the ‘share’ button to socialize Both versions allow social linking, emailing and embedding
  6. 6. 6b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved. We cross-publish video to multiple sites http://www.rainnovation.com/
  7. 7. 7b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved. Video Enhances Demand Generation 1. Email Message 2. Landing/Gateway Page 3. Campaign Assets Page
 Whitepaper, Video, Case Study Embedding video in email campaigns lifts conversion rate 50% 
 Marketing Sherpa, June 18, 2008
  8. 8. 8b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved. We use DAM to organize for future delivery contexts Digital Asset Management allows Capgemini to easily index and share content with stakeholders, clients and PR All details captured about a resource are available on the resource detail section All required formats are transcoded on the fly for delivery to web, presentations, events, mobile and tablet devices Video player provides playback options, including full screen, without the need to download resource Key word search terms allow 
 you to find similar resources
  9. 9. 9b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved. Hosting branded templates in DAM drives consistency DAM collections make it easy to distribute the latest brand kits. They can be shared publicly to the M&C network or privately shared with specific users Thumbnails provide details on each resource with a collection Users have access to all their collections at the bottom of every page where they can add, delete and share Capgemini materials with their team, clients and suppliers Collection navigation provided at the top of every page
  10. 10. 10b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved. Resource Upload form The DAM manages Master and Alternative video files Master MP4 
 720p or 480p CG.com
 upload doc Poster Frame(s) Resource record Alternative files manager Poster Frame Master PNG 720p JPG Dotcom PNG DotCom CG.com upload form MS word doc, CSV, or XML Custom Alt files MOV, MP4, WMV, WEBM Custom 
 Alt files Master MP4 720p or 480p Tablet-ready MP4 480p or 360p Mobile-ready MP4 360p or 270p PPT-ready 
 WMV 480p or 360p FLV legacy 
 FLV 360p or 270p 3 5 4 Resource record Master MP4 720p or 480p Tablet-ready MP4 480p or 360p Mobile-ready MP4 360p or 270p PPT-ready 
 WMV 480p or 360p FLV legacy 
 FLV 360p or 270p 21 KEY Red: Web page Blue: Uploaded file Yellow: Application rendered file
  11. 11. 11b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved. ROI: Maximizing Content Structure your interview sessions to capture as much content as possible: ! Interview SMEs, partners and clients whenever you team has a gathering or industry event ! Include questions outside of the core brief of the shoot ! Always produce a transcript of the interviews for future reference ! When creating a series of videos, consider producing an overview video that speaks at a broader level about your offerings 4 to 6 in-depth interviews can be recorded at one location in a day, Providing multiple opportunities for use in marketing and sales pipeline
  12. 12. 12b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved. ROI: Maximizing Exposure We encourage clients to never miss an opportunity to use video: !  Launch with prominent display on www.capgemini.com home page !  Offer to online media as part of PR activities at same time !  Re-package and use to support bid process !  Discuss video usage with Analyst Relations !  Share files with internal network via DAM and intranet We socialize video to the same contexts as our print collateral 
 and presentations increasing awareness across media
  13. 13. 13b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved. ROI: Supporting Sales and Pursuits 3 examples of where video helped close a sale: !  6 clients speak to the success of the RAIN process. Video used as a closer during every RAIN pursuit. Cost: €20K for 4 titles and branding + €1K to distill to a single 90second teaser video Win: €100 million and counting !  CEO Paul Hermelin video used as part of successful win with a global beverage maker. Cost: €1K Win: €69 million !  Bid for a Swedish Automaker Master Services Agreement. 2 videos created. No PowerPoint allowed. Video definitely a factor in winning the MSA. Cost: €4K Win: €5.5 million Video speaks directly to the viewer in a way not possible with documents
  14. 14. 14b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved. Q&A
 Matthew Patulski
 Capgemini Group Marketing & Communications 
 DAM Solution Architect and Manager 
 matthew.patulski@capgemini.com +1 (616)361-3951(mobile)
  15. 15. www.capgemini.com

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