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education presentation about pinterest

education presentation about pinterest

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  • 1. Pinterest a revolution 1
  • 2. What is pinterest?Virtual pinboard that lets a person organize and share all the thingsthey love on the webOnline scrapbookingCan pin, re-pin or like picturesCan follow/have followers 2
  • 3. What is pinterest? - “Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.”-Pinterest site - “Our goal is to connect everyone in the world through the things they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.” 3
  • 4. what can you use it for Redecorate your home Plan your wedding Find your style Find vacation ideas Find new recipes Be inspired 4
  • 5. How it ranksNow the third most popular social media site after Facebook andTwitterIncreased to 17.8 million monthly viewsDrives more referral traffic to retailers than LinkedIn, YouTube andGoogle+.It is growing in popularity fast since it first launched in March 2010.Popular especially among moderately educated women under the ageof 35 5
  • 6. factsNearly a third of all Pinterest users have annual salaries of $100,000or more-According to mailonline Women account for 60% of Pinterest.According to Techcrunch 97% of the 1 Million Facebook likesPinterest received, were from women.Largest age demographic is 24-35 6
  • 7. Why Women According to Forbes, “47 percent of women bought something based off a recommendation from Pinterest where as only 33 percent bought because of a recommendation on Facebook.” Women trust other women. 7
  • 8. Forbes’ 4 reasons that pinterest wins women 1.) It is simple, clean and fuss free. 2.) Marketers have an open window into consumers’ interests. 3.) It’s relaxing. 4.) Brands have found cool ways to use it. 8
  • 9. What’s behind the addiction?Design • Secret weapon is the simplicity of its design • Allows for excessive scrolling of content • Minimal effort to mesmerize users • Image takes up majority of the page • Comments and re-pins neatly tucked under each image • Action buttons hidden until they are scrolled over 9
  • 10. Copyright issuesPinterest remedies copyright issues and implements rock-solidDMCA (Digital Millenium Copyright Act) procedures, althoughproblems still remainLooking through pinboards reveals two things • The majority of user-copied content appears to consist of protected works • Pins link back to source pages, but rarely do users provide attribution to the copyright owner 10
  • 11. What’s next?Pinterest has taken additional steps to prevent copyright infringmentDeveloped a “nopin” meta tag, which site users can use to disableother users from easily pinning photos from that site to theirpinboardsTime will tell if copyright is to become a bigger issue for PinterestPoliticians use itWholesalers and retailers 11