View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Reasons for Research 2. Advertising partnerships
Types of Research Market Research The collection and analysis of information about the market within which the product will compete with other products for audience and revenue. Statistical Data about audience Audience awareness of media product Attitudes towards products and services and pattern of behaviour Competitors
Related to the production of the media product itself.
Market Research Media organisations will often commission research from specialist agencies. WHY? Advantages to Media Company Hire “experts” Cheaper overall for business Control of project Focus on core business No redundancy in business
Market Research - Audience Segmentation Age Gender Culture and ethnicity Income and Social Class
Market Research - Income and Social Class Groupings Source:- NRS Website
Production Research “Time is Money!!” Media products cost so careful planning of production and post production is needed to minimise this cost.
Production Research - Scenarios HK Magazine is planning to write an article about the Hong Kong Arts Festival . What research tasks do you think they will need to undertake for this production? TVB Pearl is going to produce a TV documentary program of 30 minutes long about the nature of household recycling in Hong Kong. They want the program to show various sides of recycling in Hong Kong for normal households. What are some of the production research activities that might take place to plan and produce this program?
Production Research – The Recce The production researcher for Pearl has to complete a recce for the program. What is a recce? What is it’s purpose? Fully explain with genuine examples the problems that are attempting to be identified by doing a recce? Produce a checklist on word that could be used on a recce. Resources Case Study and ActivityBlog entry on a film recce Health and Safety
Final Assessment Fully explain purposes of research in the media industries with supporting arguments and elucidated examples expressing ideas fluently and using subject terminology correctly. The report should include:- An introduction that states the aims of the report The role of the researcher. Explanation of main purposes of research – Market and Production A full explanation of the services of research organisations (such as RAJAR, NRS etc. as well as private companies such as Nielsons). Market segmentation and how it is applies to media products. The importance of advertising to media production. Aspects of pre-production research and planning What copyright means and its connection to research for media production. A conclusion that summarises what you have learnt. It is important for all students that in order to get access to higher marks that student devised examples are used to explain the different aspects of the report and justify points made. It is suggested that students use the bullet points above to help structure their report. Use oftechnical language must be consistently and accurately demonstrated throughout.