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Social Media Marketing Presentation for film, movie, tv executives and producers by RipMedia Group, Maury Rogow

Social Media Marketing Presentation for film, movie, tv executives and producers by RipMedia Group, Maury Rogow

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  • Marriott, Discovery Media, Barclays, MBNA, Chase, CAIS Internet, Cambrian Communications, Booze Allen Hamilton, American Diabetes Association, More from client list in NOTESEach of these were CRM and communication systems with outreach to clients and customersBOOM chacalaca – US Air Force, US Army, US Intel, Raytheon, Lockheed Martin, CDW, Insight, PC Connection, CAIS Internet, Cambrian Communications
  • Need a business planNeed a marketing plan3 sales only: Sequel, Remake, or AdaptationShow: Script vs. Script with Bus Plan and financials and projections with dollar signs100 pieces of paper are worth – DO execs have GREAT imaginations? Known for great imagination? No – that’s why you need bus and marketing planFunding:How can I raise funding, with no awareness?How can I get a star attached with no funding?Who wants to see this film?Pre distributionFilming:That was great! Finding Distribution:Finishing fundsWhere is the market?Festivals - % of deals from Sundance 1.0Is there any budget left?Sales RepSelf distributionNegotiation PowerChanging model:3DDigital DistroCondensed Release TimelineMobileVoD
  • Changing model:
  • Social Media is the fastest growing and MOST TRANSFORMATIONAL technology and tool – EVERMore than Tv, Radio, and the Internet itself…Harness its opportunity to power your film or businessParanormal: As a percentage – Eventful.com- Make opening an event – create a Defining event – power to the people – In treatment – TV from Israel
  • Faster growth than Mcdonalds, TV, Radio, the net itself –Microsoft taught us PC, Test market,Build your audienceBuild awarenessBuild a budget – Sequel, Remake, or Best Seller – Social Media is a fundamental shift in the way we communicate
  • Find your audience, engage and build a rlationship – share info and suggest a product
  • Theme gallery .comMeans to you:2 way interaction, attracts visitors, Get and Retain visitorsWhats up today? Stickiness, ConversationCompelling, interesting event – you capture them in Act 1 – need to here too____Build your audience85% of phones sold in 2011 will have a browser – Fortune Mag: Consumer Electronics AssocDynamic - Splash pages – One example of how this builds is FB like-

Sales deck 12 slides only for slideshare Sales deck 12 slides only for slideshare Presentation Transcript

  • Social Media For Film Makers
    Maury Rogow
    Kelly Yee
    323.963.3050
    www.ripmediagroup.com
    1
  • Sign In for gift
    Free analysis
    How do we help the film maker?
    Experience
    Common Filmmaker Problems
    Marketing Relevance
    Solution
    Actions
    2
  • Experience to share
    3
  • 4
  • Problems For The Film Maker:
    • How can I raise funding, with no awareness?
    • How can I get a name attached with no funding?
    • Festivals? 00.05% of deals from Sundance get distro
    • Negotiation Power?
    • Where is the market?
    • Finishing funds
    5
    • Multimedia / Transmedia
    • Pre distribution
    • Self distribution
    • Multiple Territories
    • Distribution deal does not assure marketing
    • 3D
    • Digital Distro
    • Sales Rep
    • Condensed Release Timeline
    • Mobile
    • VoD
    6
    Problems For The Film Maker:
  • Old model
    New model
    • Dependent on others
    • Development
    • 4-10 years
    • Producer fee
    • Lack of control
    • Self Developed
    • Inter-dependent, Control
    • Paranormal Activity
    • District 9
    • Fede Alvarez
    • S*#t My Dad Says – TV
    • Leverage - TV
    7
    • 78% believe peers, 22% believe advertising
    • Who uses the social web?
    • Facebook,
    • Over 500 Million active on
    • Avg. visit is over 45 min.
    • 28% are older than 34
    • Fastest growth 55-65 year old females
    • Unique visits last month in the US: 117 Million
    • MySpace: average unique 42 mm
    • Twitter: average unique 20 mm
    • LinkedIn: average unique 14mm, age is: 41. Avg. income of 60-110k
    • Social Media Marketing
    • Cost effective
    • High return
    • Build your base
    • Source: Time/ Neilson / Facebook/ CIA World Factbook/ Eric Qualman
    Find and Build Your Audience
    8
  • Locate
    Listen
    Interact
    Influence
    Start Your Wildfire
    9
  • Your website is a small a part of the process
    10
    The elements
    In Web 3.0 Everything interacts and builds
  • 11
    Jumpstart Web 3.0 Start your media wildfire
  • Start your media wildfire
    Maury Rogow
    Kelly Yee
    323.963.3050
    www.ripmediagroup.com
    12