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Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
Intro to social media for the mastermind group 1 2011
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Intro to social media for the mastermind group 1 2011

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Mastermind Group 2011

Mastermind Group 2011

Published in: Self Improvement
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  • What words do you think of when I say Social Media?FB - Twitter - BlogsI’m going to show you how using those mediums can Save the Life of you’re your Film.
  • These are the lottery winners – but there are examples all over the place of winners – A director in this room BEDROOMS – Showtime movie deal and premier at LALIFFWitness Insecurity is being rolled in with SMM strategy
  • Social Media is the fastest growing and MOST TRANSFORMATIONAL technology and tool – EVERMore than Tv, Radio, and the Internet itself…Harness its opportunity to power your film or businessParanormal: As a percentage – Eventful.com- Make opening an event – create a Defining event – power to the people – In treatment – TV from Israel
  • What are some common Issues for a Film Maker?Success of an indie film requires a cost effective, integrated, transmedia marketing approach in order to build awareness, knowledge and engagement and ultimately sales. Online social media has tremendous potential in this area.
  • Changing model:The people who watch movies are also the ones tuned into social mediaAccording to the Stradella Road Moviegoers 2010 project, 86% of moviegoers go online at least once per day and spend more time online than watching TV. 73% have created their own social media networking profile*Low Cost, High return, measurable and quickly adaptable - not like a billboard on the street or a magazine ad
  • Blurry
  • Start building your wildfireFind your audience, engage and build a rlationship – share info and suggest a productStrategy –Convey insights, a conversation – NEVER Sell or say watch my film – Be an expert, deliver interesting points…Locate:Find your targetsPresent your findings to investors, distoSearch toolsAlexaGoogle SEO Listen – yext, Interact – Twitter, FB, BlogsInfluenceMeasure !!!!Define goals and objectivesSelect measures and metricsTarget data sourcesLeverage social analytics methodsDeliver the insights and storytelling
  • Means to you:2 way interaction, attracts visitors, Get and Retain visitorsWhats up today? Stickiness, ConversationCompelling, interesting event – you capture them in Act 1 – need to here too____Build your audience85% of phones sold in 2011 will have a browser – Fortune Mag: Consumer Electronics AssocDynamic - Splash pages – One example of how this builds is FB like-
  • Who is going to write, or find articles to repurpose?
  • Mafia wars, farmville,
  • Your IP is worth how much -
  • Best transitionsRippleHoneycombVortexShredswitchflipGallery for multipleCube is coolFerris wheel if continuous play is like star wars introFly through is decent effectUncover coverCheckerboard
  • Best transitionsRippleHoneycombVortexShredswitchflipGallery for multipleCube is coolFerris wheel if continuous play is like star wars introFly through is decent effectUncover coverCheckerboard
  • Transcript

    • 1. Maury Rogow
      www.ripmediagroup.com
      1
      Master Mind 2011
      Social Media Marketing
    • 2. What do these films have in common?
    • 3.
      • Integrated Marketing
      • 4. Social Marketing Overview
      • 5. Why is it important?
      • 6. How to launch?
      • 7. Right way vs. Wrong way
      • 8. Hints and Tips
      3
      Agenda
    • 9. SocialnomicsVideo
      4
    • 10. Old model
      New model
      5
    • 22. 6
      WIFM?
    • 28. 7
      Social Media -Find and Build
      • Low cost
      • 29. High return
      • 30. Build and measure your base
      • 31. most focused population segment
      • 32. provable responses
      • 33. fastest growing audience in history
      In 2009, social media traffic and messaging eclipsed email messaging.  It was the first time ever that any communication has surpassed email since we've been communicating on the web. 
      In 2010, there were more searches on Facebook than Google. 
    • 34. 8
      Where do I start?
    • 35. Your Roadmap
      Locate
      Listen
      Interact
      Influence
      Give me a place to stand on, and I will move the Earth. - Archimedes
    • 36. 10
      Deploy and Maintain
      • Team
      • 37. Support the Launch of the initiative throughout
      • 38. Street team
      • 39. PR
      • 40. Print
      • 41. Commit time & build a repeatable workflow
      • 42. Have regular team meetings
      • 43. share experiences, refine talking points
      • 44. This is a mid/long term process
      • 45. Be prepared for negative feedback
      • 46. Embrace and address it
    • 11
      Benefits
      Film makers
      Attract better talent
      Lock in better distributor partners
      Pre-sale dollars
      Negative pick up
      Create cash flow, multiple streams of income
      Build an audience before film is in post
      Meet and exceed baseline algorithms that distributors have (such as Netflix)
    • 47. 12
      Jumpstart your media wildfire
    • 48. 13
      Press Release
      Multiple articles written
      Many reviews
      Multiple opinions
      PRWeb
      PitchEngine
      PR Newswire
      PR / agent / The Wire
      Press Release
    • 49. 14
      Social Sites
    • 50. 15
      Tagging
    • 51. 16
      Forums
    • 52. 17
      Search Engines
    • 53. 18
      Blogs
    • 54. 19
      Gaming
      Take the cash, leave the cannoli.
      You talkin to me!?
      Not worth my time.
      The Underboss
      The Consigliore
      The Mob Boss
      Return the wallet.
      Return it to the cashier.
      The Prosecutor
      The Mentor
      The Mob Boss The Consigliore The Underboss
      The Mentor The Prosecutor
    • 55. Good content says:
      What’s different about …?
      Direct impact of this movie…
      Get them wanting more
      KISS – Keep it short and simple!
      vs. Bad
      Buy this movie, put money in this
      Having no response
      Commanding statements
      Basically: Never ever ever ‘sell’
      20
      Tips
      • Content is NO LONGER king, Conversation is
      • 56. Recruit key influencers
      • 57. One-to-One
    • Free or near free tools you will love
      DropBox - http://bit.ly/9Lg8ZD
      xMarks – sync your bookmarks
      Skype – Free calls/ screen sharing
      Tweetdeck – Twitter made easier
      Alexa – Ranking any website
      Google
      Docs - http://bit.ly/doUABm
      Keywords
      Analytics
      Webmaster Tools
      LinkedIn – Social Network for professionals
      Zoho– CRM and more
    • 58. 22
      Start Your Media Wildfire!
      Maury Rogow
      323.963.3050
      www.ripmediagroup.com
    • 59. 23
      Goals for 2011
      • Launch: How-To-Produce website/certification
      • 60. Generate 80k in new income – Inside Entertainment preferred
      • 61. Bus Dev
      • 62. Sales
      • 63. Producer
      • 64. Speak Spanish at 2nd grade level
      • 65. Visit one new country
      Maury Rogow

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