Concert Sponsorship

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Concert Sponsorship Proposal -Major radio station event attracts thousands of consumers ages 35 to 54. Motivate prospects with:
Backstage “Meet & Greets”
Personal appearances by performers
Free Ticket With (test drive, home tour, minimum purchase,etc.
“Best Seats in The House” Sweepstakes
Discount Ticket Outlet
Perform at the Concert Contest
Custom Sweepstakes

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Concert Sponsorship

  1. 1. Sponsorship Offering by… 10423 Old Placerville Rd. Suite 200, Sacramento, CA 95827 916-641-0868 DANCE PARTY
  2. 2. 12 Ways Your Sponsorship Can Increase prospect flow 1. Media drives prospects to pick up discount coupons (Drive traffic) 2. Media drives prospects to buy tickets at your location(s) Drive traffic & create email lists and databases) 3. Media drives prospects to win free tickets (create email lists and databases) 4. Media drives prospects to win a meet & greet with performers (Drive traffic & create email lists and databases) 5. Free ticket with minimum purchase (Prospects must buy from you to receive their gift ticket) 6. In-store appearance by performers (Prospects stand in line at your location to get an autograph and picture) 7. Retail/dealer incentives (Competition for shelf space is one of the biggest issues facing companies today, and many are using sponsorship to win the battle) 8. Network with “key” accounts ((hospitality components can be highly relevant to companies that value opportunities to spend hours with clients and prospects and solidify business relationships). 9. Create affordable awareness & visibility (The wide exposure this event enjoys in both electronic and print media provides sponsors with vast publicity opportunities. For many sponsors, the cost of purchasing the TV and print exposure their sponsorships garner is unaffordable). 10. Sample/display product Sponsorship allows companies to showcase product benefits; distribute bounce-back mechanisms 11. Entertain clients. (Make friends, enhance relationships, take new orders, sell new SKU’s, extend contracts)
  3. 3. Emotion Sells Product <ul><li>YOUR PROSPECTS IDENTIFY WITH THIS EVENT EMOTION SELLS </li></ul><ul><li>What happens when you align your brand and business with </li></ul><ul><li>performing artists who created music that influenced a generation </li></ul><ul><li>who now are between the ages of 35-54? </li></ul><ul><li>What happens when these consumers associate your products and </li></ul><ul><li>services with the music that was the soundtrack to their first prom, </li></ul><ul><li>their first love, their first child? </li></ul><ul><li>V101.1’s Dance Party Event is a marketing vehicle that: </li></ul><ul><li>Has meaning and relevance with today’s consumers. </li></ul><ul><li>Is emotionally charged, </li></ul><ul><li>Is exciting and a powerful method of advertising your business. </li></ul><ul><li>Increases Brand Loyalty – loyal costumers are a company’s most valuable asset </li></ul><ul><li>Creates Awareness and Visibility – vast publicity opportunities, wide exposure </li></ul><ul><li>Reinforces Image </li></ul><ul><li>Only a limited number of sponsorship opportunities are </li></ul><ul><li>available for organizations to increase their presence and </li></ul><ul><li>better reach their target audience in a cost-effective way. </li></ul>
  4. 4. In what ways might we use this event to increase incremental sales? Event Assets <ul><li>Category exclusivity. </li></ul><ul><li>Name inclusion in paid radio ads </li></ul><ul><li>Sponsor's name/logo in the Title of the concert. (I.e. Mutual of Omaha’s Wild Kingdom, Save Mart 300 </li></ul><ul><li>Sponsor's name/logo after the event’s title. (I.e. Freestyle Summer Blast Presented by Rolex) </li></ul><ul><li>Sponsor logo in print ads and promotional material </li></ul><ul><li>In-venue signage </li></ul><ul><li>Signage above /adjacent to the stage </li></ul><ul><li>Sponsorship of the Pre-Concert Promotions </li></ul><ul><li>Sponsor's name & logo in all printed collateral material (size depends on sponsorship level) </li></ul><ul><li>Sponsor's name mentioned in all press releases. </li></ul><ul><li>Rights to the event’s logo & marks for use in sponsors advertising (I.e. &quot;Proud Sponsor of event”). </li></ul><ul><li>On-site activation promotion to be designed for sponsor </li></ul><ul><li>Product display & sales opportunity - to be mutually designed by CMP and the sponsor. </li></ul><ul><li>Complimentary General Admission tickets to the event. </li></ul><ul><li>Complimentary V.I.P tickets to the event </li></ul><ul><li>On site P.A. Sponsor Recognition Announcements </li></ul>
  5. 5. <ul><li>From October 1 through October 30 th , over 100,000 consumers age 18-64 will hear about a star-studded concert/dance party event that they will regret not attending. </li></ul><ul><li>Who: </li></ul><ul><li>V101.1 FM </li></ul><ul><li>ZAPP </li></ul><ul><li>LAKESIDE </li></ul><ul><li>HEATWAVE </li></ul><ul><li>Evelyn “Champagne” King </li></ul><ul><li>What: </li></ul><ul><li>Concert Dance Party built as a radio station signature event. Heavily promoted to African-American, Latino and Caucasian consumers between the ages of 25 to 54 </li></ul><ul><li>- </li></ul>Vitals Where: The Radisson Resort: Grand Ballroom, Sacramento, California When: October 30th, 8:30 pm Attendance: 1700+ Tickets: $ 46.00 -$100.00 Executive Producer: Body Works Unlimited Producer: Mike Rogers Presents
  6. 6. Over 50 Million Records Sold Worldwide     HEATWAVE Heatwave emerged as one of the disco era's funkiest dance groups. “ Boogie Nights” , “ Too Hot to Handle” , “Always and Forever” , “ The Groove Line” ZAPP One of the most highly rated funk groups of the 1980s, Zapp revolutionized the computer pop of electro with their trademark vocoder talk boxes and bumping grooves, &quot; More Bounce to the Ounce &quot;, &quot;Dance Floor &quot; Computer Love ”, “ Do Wah Ditty” , &quot; I Want to Be Your Man ,&quot; LAKESIDE More of a force on-stage than in the studio, Lakeside nonetheless placed well over a dozen singles on the Billboard charts “ Fantastic Voyage”, “ It's All the Way Live”, “ Pull My Strings”, “ Outrageous” The band even scored with a completely reinvented reading of The Beatles &quot;I Want to Hold Your Hand.&quot; that went to #5 on the R&B Singles Chart EVELYN “CHAMPAGNE” KING “ Shame” “ I Don't Know If It's Right” “ Love Come Down” “ Betcha She Don’t Love You”
  7. 7. PRESENTING SPONSORSHIP SCREAMIN’ HALLOWEEN DANCE PARTY CO-PRESENTED PRESENTED BY YOUR COMPANY Your Company will appear to be presenting one of the northern California's most unique concert/festivals providing your business with an emotional connection with your consumer. An endorsement by these artists could be a six-figure investment but you'll achieve as strong a connection with your customer for cents on the dollar! Traffic Driver: Media directs consumers to purchase surcharge free tickets at your location(s) 500 Shared Promotional Radio Announcements, Mon- Sun. 6am-12m. Your Company WILL RECEIVE TOP SPONSOR BILLING as your business becomes intertwined within the fabric of the radio stations’ programming.   Exhibit/product Display/sampling Area At The Concert   Signage At The Concert Event Flyers & Posters/Collaterals: Logo inclusion on concert flyers, posters 5000 flyers 200 posters   20 Free Admission Tickets To the Show   4 Free VIP Table Seats (great seats!) On-site P.A. Announcements Stage Recognition! Concert emcees give your business additional exposure reinforcing your brand to thousands of consumers. It's additional name recognition in front of a live audience that will keep your company name top of mind and top of mind awareness means more products and services sales   Sponsorship Fee $8.650
  8. 8. FREE TICKET SPONSOR 350 Shared Promotional Radio Announcements, Mon- Sun. 6am-12m. Your Company will appear to be presenting one of the northern California's most unique concert/festivals providing your business with an emotional connection with your consumer. An endorsement by these artists could be a six-figure investment but you'll achieve as strong a connection with your customer for cents on the dollar Free ticket with minimum purchase/test drive/”in-home estimate (Prospects must take action but are guaranteed a FREE ticket while supplies last from you to receive their gift ticket) 50 Free Admission Tickets To the Show Exhibit/product Display/sampling Area At The Concert   Signage At The Concert Event Flyers & Posters/Collaterals: Logo inclusion on concert flyers, posters 5000 flyers 200 posters   4 Free VIP Table Seats (great seats!) On-site P.A. Announcements Stage Recognition! Concert emcees give your business additional exposure reinforcing your brand to thousands of consumers. It's additional name recognition in front of a live audience that will keep your company name top of mind and top of mind awareness means more products and services sales   Sponsorship Fee $7,450
  9. 9. OFFICIAL DISCOUNT COUPON OUTLET YOUR COMPANY BECOMES A DISCOUNT COUPON LOCATION FOR SCREAMIN’ HALLOWEEN DANCE PARTY - Radio drives consumers to your business to pick up a 10% off the ticket price discount coupon 200 SHARED PROMOTIONAL RADIO ANNOUNCEMENTS, MON- SUN. 6AM-12M. - Your Company receives media promotion as the “savings location” for ticket buyers.   EXHIBIT/PRODUCT DISPLAY/SAMPLING AREA AT THE CONCERT - Get your products and services directly into the hands of your consumers..   ON-SITE SIGNAGE AT THE CONCERT - You provide up to two (2) 3x6 banners allowing you to garner additional consumer impressions at the event.   15 FREE ADMISSION TICKETS TO THE SHOW - These are your personal comps. They can be important tools in building your business and cementing relationships. You can reward employees, treat a client, or invite a key or target account in order to close more business.   4 FREE VIP Table SEATS (GREAT SEATS!) - Event Flyers & Posters/Collaterals: Logo inclusion on concert flyers, posters 5000 flyers 200 posters   ON-SITE P.A. ANNOUNCEMENTS - Stage Recognition! Concert emcees give your business additional exposure reinforcing your brand to thousands of consumers. Sponsorship Fee $6,750
  10. 10. PARTICIPANT SPONSOR Exhibit/product Display Area At The Concert Get your products and services directly into the hands of your consumers. Start the word-of-mouth and reinforce product benefits. This is the highly coveted &quot;face-time&quot; with customers that businesses need to positively impact sales. Event Flyers & Posters/Collaterals: Logo inclusion on concert flyers, posters 5000 flyers 200 posters On-site Signage At Your Exhibit Area Signage/banners are provided by the sponsor 4 Free Admission Tickets These are your personal comps. They can be important tools in building your business and cementing relationships. You can reward employees, treat a client, or invite a key or target account in order to close more business.   2 Free VIP TABLE Seats (great seats!) Here's where your competitors, clients and customers will wonder how you have the clout to obtain great seats to this must see concert. You'll see the series like you've never seen them before: up close and personal!        Sponsorship Fee $1,655 Add 75 name mentions in paid radio advertising $3,250

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