SMBTV 12: Designing the User Experience

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SMBTV 12: Designing the User Experience

  1. 1. MICHAEL RODGERS SENIOR USER EXPERIENCE (UX) DESIGNER, MEDIA LOGIC DESIGNING THE USER EXPERIENCEMICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  2. 2. YES, USER EXPERIENCEDESIGNER IS A REAL TITLE. • Mashup of skills, including Graphic Design, UI Design, Problem Solving • Working knowledge of relevant development platforms • Anal-retentiveness is a must • Passion for understanding how and why users will interact with your productMICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  3. 3. WITHOUT THE MOMMY ISSUESMICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  4. 4. SIR, PLEASE PRESS OKMICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  5. 5. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  6. 6. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  7. 7. DESIGNING THE USER EXPERIENCEMICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  8. 8. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  9. 9. BUT IT’S NOT JUST ABOUT DESIGN IT’S ABOUT RESULTSMICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  10. 10. AMAZON.COM PERSONALIZE THE USER EXPERIENCEMICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  11. 11. 2008 2012MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  12. 12. AMAZON.COM CHECKOUT EXPERIENCE • Users were forced to register as first step of checkout process • Simple checkout form: Email, Password, and 2 buttons, “Register” and “Login” • The solution? One button: “Continue” • $300,000,000 INCREASE IN SALES IN ONE YEARMICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  13. 13. KEYS TO A GOOD USER EXPERIENCEMICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  14. 14. KEYS TO A GOOD USER EXPERIENCE • Know what you want your users to doMICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  15. 15. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  16. 16. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  17. 17. KEYS TO A GOOD USER EXPERIENCE • Know what you want your users to do • Don’t put obstacles in their wayMICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  18. 18. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  19. 19. KEYS TO A GOOD USER EXPERIENCE • Know what you want your users to do • Don’t put obstacles in their way • Design for all devicesMICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  20. 20. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  21. 21. KEYS TO A GOOD USER EXPERIENCE • Know what you want your users to do • Don’t put obstacles in their way • Design for all devices • Refine, Refine, RefineMICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  22. 22. KEYS TO A GOOD USER EXPERIENCE • Know what you want your users to do • Don’t put obstacles in their way • Design for all devices • Refine, Refine, Refine • Know when to ignore the “experts”MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  23. 23. MICHAEL RODGERS SENIOR USER EXPERIENCE (UX) DESIGNER, MEDIA LOGIC DESIGNING THE USER EXPERIENCEMICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

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