TREND 2 OF 7:    SOCIAL COMMERCESaturday, December 1, 2012
Total U.S. e-commerce          spending reached $256 billion          in 2011, up 12% from 2010.                          ...
Total U.S. e-commerce          spending reached $256 billion          in 2011, up 12% from 2010.          E-commerce is gr...
Total U.S. e-commerce          spending reached $256 billion          in 2011, up 12% from 2010.          E-commerce is gr...
87% Increase                                                  28,537            Mobile commerce:                2nd fastes...
“The use of social strategies to            anticipate, personalize and energize            the shopping experience.”     ...
Purchase                                           path  Most spend time and  money to polish these  pages.               ...
Make product names more enticing to capitalize       on when theyʼre shared.                             Why not say: “Iʼm...
Shift from a static product page to a social dynamic one    showing product uses, customer reviews, what else it can    be...
4 Categories of Social Commerce                       Letʼs Be Social                 Brand advocacy,                basic...
4 Categories of Social Commerce                                                      Enlightened                          ...
4 Categories of Social Commerce                                               Enlightened                             Letʼ...
4 Categories of Social Commerce                                                       Enlightened                         ...
Some inspiration, ideas and research from:               Jeremiah Owyang     ComScore               Thomas Baekdal      Al...
Saturday, December 1, 2012
Questions?     Mike Roberts     562.481.1117     Roberts.SanDiego@gmail.com     Blog: www.AllegorieDesign.com     @Mrobert...
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Social Media and E-Commerce Trends in 2013

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Video: http://allegoriedesign.com/?p=360

Marketers need to rethink e-commerce to build it with social media in mind. This post provides some in the trenches, actionable insights as well as a road map to maturity.

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Social Media is the new distribution model for e-commerce. Current e-commerce best practices still suggest building elaborate, expensive home pages and leaving the product pages barren. When those product pages are shared, people who click that link by-pass all of those pretty pages and an opportunity to reach those new customers is lost. This is just one of many examples of ways for companies to capitalize on integrating social media into e-commerce.

Additionally, there are four large stages of maturity in the social commerce space. Most companies today are only doing the very basics by adding a 'Like' button to your site. This is stage 1. You can mature your presence by involving customers in what products you carry, connecting like-minded customers, embedding gamification techniques, and seamlessly integrating all traditional and digital channels together.

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Social Media and E-Commerce Trends in 2013

  1. 1. TREND 2 OF 7: SOCIAL COMMERCESaturday, December 1, 2012
  2. 2. Total U.S. e-commerce spending reached $256 billion in 2011, up 12% from 2010. @MrobertsOnlineSaturday, December 1, 2012
  3. 3. Total U.S. e-commerce spending reached $256 billion in 2011, up 12% from 2010. E-commerce is growing, mobile category is growing, multiple devices, scale through social sharing. @MrobertsOnlineSaturday, December 1, 2012
  4. 4. Total U.S. e-commerce spending reached $256 billion in 2011, up 12% from 2010. E-commerce is growing, mobile category is growing, multiple devices, scale through social sharing. With this completely new shopping environment, have to recreate the shopping experience. @MrobertsOnlineSaturday, December 1, 2012
  5. 5. 87% Increase 28,537 Mobile commerce: 2nd fastest audience growth 15,221 category for mobile Dec. 2010 Dec. 2011 Mobile online retail (Mobile users) @MrobertsOnlineSaturday, December 1, 2012
  6. 6. “The use of social strategies to anticipate, personalize and energize the shopping experience.” -Altimiter Group @MrobertsOnlineSaturday, December 1, 2012
  7. 7. Purchase path Most spend time and money to polish these pages. This page is neglected but this is the page that gets socially shared. @MrobertsOnlineSaturday, December 1, 2012
  8. 8. Make product names more enticing to capitalize on when theyʼre shared. Why not say: “Iʼm ready to scale Mt. Everest with this new North Face gear...” @MrobertsOnlineSaturday, December 1, 2012
  9. 9. Shift from a static product page to a social dynamic one showing product uses, customer reviews, what else it can be used with, re-inspiring, etc. Go on Connect surf trip Product Inspire Use with New ideas @MrobertsOnlineSaturday, December 1, 2012
  10. 10. 4 Categories of Social Commerce Letʼs Be Social Brand advocacy, basic social sharing Enlightened features, personalization, Engagement contextualization, CRM Frictionless Store of the Commerce Community @MrobertsOnlineSaturday, December 1, 2012
  11. 11. 4 Categories of Social Commerce Enlightened Engagement Sentiment analysis, share expert insight, Letʼs Be Social peer reviews, review aggregation across sites Frictionless Store of the Commerce Community @MrobertsOnlineSaturday, December 1, 2012
  12. 12. 4 Categories of Social Commerce Enlightened Letʼs be social Engagement Store of the Frictionless community Commerce Community driven assortments, shelf personalization, demand- shaping analytics @MrobertsOnlineSaturday, December 1, 2012
  13. 13. 4 Categories of Social Commerce Enlightened Letʼs be social Engagement Frictionless Commerce Connect like-minded shoppers, gaming loyalty programs, Store of the automate mobile checkout, community geo-location in-store, integrate social into physical stores, CR at the shelf @MrobertsOnlineSaturday, December 1, 2012
  14. 14. Some inspiration, ideas and research from: Jeremiah Owyang ComScore Thomas Baekdal Altimiter Group McKinsey Richard Bartel Gabe Zicherman Roger McNamee @MrobertsOnlineSaturday, December 1, 2012
  15. 15. Saturday, December 1, 2012
  16. 16. Questions? Mike Roberts 562.481.1117 Roberts.SanDiego@gmail.com Blog: www.AllegorieDesign.com @MrobertsOnline www.linkedin.com/in/mrobertsonline/Saturday, December 1, 2012
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