Marketers need to rethink e-commerce to build it with social media in mind. This post provides some in the trenches, actionable insights as well as a road map to maturity.
Social Media is the new distribution model for e-commerce. Current e-commerce best practices still suggest building elaborate, expensive home pages and leaving the product pages barren. When those product pages are shared, people who click that link by-pass all of those pretty pages and an opportunity to reach those new customers is lost. This is just one of many examples of ways for companies to capitalize on integrating social media into e-commerce.
Additionally, there are four large stages of maturity in the social commerce space. Most companies today are only doing the very basics by adding a 'Like' button to your site. This is stage 1. You can mature your presence by involving customers in what products you carry, connecting like-minded customers, embedding gamification techniques, and seamlessly integrating all traditional and digital channels together.