Your SlideShare is downloading. ×
0
Social Media After Facebook's Domination
Social Media After Facebook's Domination
Social Media After Facebook's Domination
Social Media After Facebook's Domination
Social Media After Facebook's Domination
Social Media After Facebook's Domination
Social Media After Facebook's Domination
Social Media After Facebook's Domination
Social Media After Facebook's Domination
Social Media After Facebook's Domination
Social Media After Facebook's Domination
Social Media After Facebook's Domination
Social Media After Facebook's Domination
Social Media After Facebook's Domination
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media After Facebook's Domination

327

Published on

Video of this here: http://allegoriedesign.com/?p=487 …

Video of this here: http://allegoriedesign.com/?p=487

Key indicators show that Facebook will lose it’s dominance in the social media world. A combination of social trends and societal pressures are driving this shift.

Detailed Description:
Social media is in its early days and will likely move from taking place only on certain platforms like Facebook to being a part of every online experience on every website across the web. We’ll first see this shift through the proliferation of smaller, niche specific custom platforms for smaller communities of people. To connect with those communities about those topics, people will eventually prefer to go there over the mass generalized community on Facebook. At the same time, there will be pressures for the various social platforms will begin to work together the way Yahoo mail now works with Gmail. The social platform walls will start to fall the way the email walls fell.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
327
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. TREND 7 OF 7: SOCIAL MEDIA AFTER FACEBOOK’S DOMINATIONSaturday, December 1, 2012
  2. Facebook is king. All measurements show that. Portals (Yahoo!, MSN, AOL) fall to 16.7% of time spent online. Conceding to Facebookʼs growth to 16.6%. @MrobertsOnlineSaturday, December 1, 2012
  3. @MrobertsOnlineSaturday, December 1, 2012
  4. Custom, niche social platforms Examples: Livestrong, Lady GaGa, Accounts Recievable, Banking mortgage network, Ning Agencies like R/GA have began building these custom social platforms. Social, like word processing will become just another thing that we do. What about medical, finance, DOD industries? @MrobertsOnlineSaturday, December 1, 2012
  5. Interest graph social platforms, sites, etc. Many are trying swap traditional and digital spend. This is one place it will go. Platforms vs. content production, HTML 5, and GoPro @MrobertsOnlineSaturday, December 1, 2012
  6. Google Search 82 They have growing Bing 81 dissent from users Yahoo 78 Wikipedia 78 and businesses alike. Average 73 newspaper Twitter 64 Facebook 61 @MrobertsOnlineSaturday, December 1, 2012
  7. Google Search 82 They have growing Bing 81 dissent from users Yahoo 78 Wikipedia 78 and businesses alike. Average 73 newspaper Twitter 64 Facebook 61 Facebook has dropped the most out of all of the brands ForeSee measured. @MrobertsOnlineSaturday, December 1, 2012
  8. Google Search 82 They have growing Bing 81 dissent from users Yahoo 78 Wikipedia 78 and businesses alike. Average 73 newspaper Twitter 64 Facebook 61 Facebook has dropped the most out of all of the brands ForeSee measured. Due to privacy problems, imposed rules, etc. @MrobertsOnlineSaturday, December 1, 2012
  9. Right now, social is defined not by what we do, but by where we do it. Weʼre in the era of platforms. Platform wars inhibit social; social is evolving from being platform specific to being a feature everywhere. Moving from platform to protocol; a story about email, TV, blogs and instant messaging. Follow your Facebook friends from Google+. Reply to a Twitter DM via Facebook. @MrobertsOnlineSaturday, December 1, 2012
  10. It will be as easy to follow a brands website as their Facebook page; not cross posting, read the whole article on Google+. Post a blog post on Blogger and it will also post on G+. Then comment on G+ and it will be posted on Blogger All interactions (comments, +1, Likes, etc.) would stay with the content, not the platform. TV, email, USB, phone chargers have all converged in this way. @MrobertsOnlineSaturday, December 1, 2012
  11. An early framework: Google+ is a big start. Protocol across Gmail, G+, YouTube, Blogger, etc. Unlike Facebook and Twitter, Google is extended far beyond itʼs social network. YouTube already extends across the web. If G+ follow suit, we have an early framework. @MrobertsOnlineSaturday, December 1, 2012
  12. Some inspiration, ideas and research from: Jeremiah Owyang ComScore Thomas Baekdal Altimiter Group McKinsey Richard Bartel Gabe Zicherman Roger McNamee @MrobertsOnlineSaturday, December 1, 2012
  13. Saturday, December 1, 2012
  14. Questions? Mike Roberts 562.481.1117 Roberts.SanDiego@gmail.com Blog: www.AllegorieDesign.com @MrobertsOnline www.linkedin.com/in/mrobertsonline/Saturday, December 1, 2012

×