TREND 6 OF 7:    THE RISE OF SOCIAL    GAMIFICATIONSaturday, December 1, 2012
@MrobertsOnlineSaturday, December 1, 2012
@MrobertsOnlineSaturday, December 1, 2012
Gamification is important because of            engagement.            Like with branded entertainment, this is a          ...
What consumers really want:                                       @MrobertsOnlineSaturday, December 1, 2012
What consumers really want:               Status        Access   Power       Stuff                                        ...
What consumers really want:               Status        Access    Power        Stuff         What drives consumers to act:...
Give incentives and rewards to get       consumers to do what you want them to do.       Shopping at the mall can be more ...
Some inspiration, ideas and research from:               Jeremiah Owyang     ComScore               Thomas Baekdal      Al...
Saturday, December 1, 2012
Questions?     Mike Roberts     562.481.1117     Roberts.SanDiego@gmail.com     Blog: www.AllegorieDesign.com     @Mrobert...
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Gamification in Social Media in 2013

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Video of this here: http://allegoriedesign.com/?p=485

Gamification takes the methodologies used to make video games extremely engaging and applies them to businesses, products, and ideas to make them engaging and driver customer loyalty.

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Video games build in specific methodologies to make them more engaging and create loyalty. Beyond the basic necessities of things like food, people crave status, access, power, and stuff. Games are built to give people these things all the time. If you as a business give your customers these things, they will be much more likely to come back to purchase again and maintain an ongoing relationship.

Another benefit of implementing the Game Mechanics used in Gamification beyond increased customer loyalty is also cost savings. For example, rewarding customers with social status instead of a discount can cost the business significantly less. To maximize this opportunity, a long term strategic plan and a bit of creativity is required.

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Gamification in Social Media in 2013

  1. 1. TREND 6 OF 7: THE RISE OF SOCIAL GAMIFICATIONSaturday, December 1, 2012
  2. 2. @MrobertsOnlineSaturday, December 1, 2012
  3. 3. @MrobertsOnlineSaturday, December 1, 2012
  4. 4. Gamification is important because of engagement. Like with branded entertainment, this is a way to cut through the clutter. It is not important to for your gamification strategy to look like a game. It is important that it works like one. @MrobertsOnlineSaturday, December 1, 2012
  5. 5. What consumers really want: @MrobertsOnlineSaturday, December 1, 2012
  6. 6. What consumers really want: Status Access Power Stuff @MrobertsOnlineSaturday, December 1, 2012
  7. 7. What consumers really want: Status Access Power Stuff What drives consumers to act: Achiever Killer Social Explorer @MrobertsOnlineSaturday, December 1, 2012
  8. 8. Give incentives and rewards to get consumers to do what you want them to do. Shopping at the mall can be more about socializing than shopping. Examples: Foursquare, LinkedIn, The Office, Zynga, Mini Cooper, A local gym @MrobertsOnlineSaturday, December 1, 2012
  9. 9. Some inspiration, ideas and research from: Jeremiah Owyang ComScore Thomas Baekdal Altimiter Group McKinsey Richard Bartel Gabe Zicherman Roger McNamee @MrobertsOnlineSaturday, December 1, 2012
  10. 10. Saturday, December 1, 2012
  11. 11. Questions? Mike Roberts 562.481.1117 Roberts.SanDiego@gmail.com Blog: www.AllegorieDesign.com @MrobertsOnline www.linkedin.com/in/mrobertsonline/Saturday, December 1, 2012
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