Branded Entertainment in 2013
- 2,362 views
Video version of this: http://allegoriedesign.com/?p=355 ...
Video version of this: http://allegoriedesign.com/?p=355
We can see great, early examples of branded entertainment from progressive brands including BMW, Old Spice, Red Bull, and Dos Equis. Now that each individual receives over 15,000 advertising messages in a single day, companies need to think of new ways to stand out from all of that clutter. Interrupting what consumers want to watch the way that a traditional TV commercial does is an old methodology that is becoming less and less effective. It is also creating a less ideal user experience.
Effectively embedding your brands' message into what consumers want to see is a much more effective way to break through the clutter. This trend will become much more mainstream as it is often much more effective.
- Total Views
- Views on SlideShare
- Embed Views