FIND YOUR FREEDOM® UNITED COUNTRY’S COMMERCIAL REAL ESTATE SOLUTIONS FIND YOUR FREEDOM®
UNITED COUNTRY OVERVIEW <ul><li>Innovating real estate since 1925 </li></ul><ul><li>More small city, town and surrounding ...
UNITED COUNTRY OVERVIEW <ul><li>Listing Data </li></ul><ul><li>2,455 Commercial Property Listings </li></ul><ul><li>$1.35B...
<ul><li>U.S. and Global Marketing Campaigns </li></ul><ul><li>National Advertising of Properties </li></ul><ul><ul><li>Exc...
UNITED COUNTRY OVERVIEW <ul><li>The most comprehensive and effective real estate marketing system in the U.S. </li></ul><u...
UNITED COUNTRY’S COMMERCIAL REAL ESTATE GROUP
ABOUT US United Country Property Events Barbara, Rachael, & Mitch Plaine There are many qualities and skills that go into ...
UNITED COUNTRY’S STRATEGIC  PARTNER – COLLIERS INTERNATIONAL <ul><li>Colliers is one of the leading commercial real estate...
COLLIERS & UNITED COUNTRY
technology, title signage 1031 exchange on-line print solution specialty printing lifestyle media partner land stewardship...
UNITED COUNTRY’S BLENDED MODEL OF REAL ESTATE MARKETING FIND YOUR FREEDOM®
TOP RANKED WEBSITE…  MORE EXPOSURE FOR YOUR PROPERTIES <ul><li>#1 Ranked website in the category </li></ul><ul><ul><li>900...
EXCLUSIVE COMMERCIAL PROPERTY WEBSITE
SEARCH ENGINE INDEXING AT THE LISTING LEVEL
<ul><li>Objectives:   </li></ul><ul><li>Ensure UC office listings are on the most searched general real estate sites </li>...
OPTIONAL ENHANCED MARKETING
PUBLIC RELATIONS <ul><li>Development of press releases </li></ul><ul><li>Follow-up with media outlets to encourage coverag...
<ul><li>More Exposure, More Buyer Access, More Marketing Programs </li></ul><ul><li>National Advertising of Listings </li>...
Property Marketing Differentiated Client Experience <ul><li>US national advertising of properties </li></ul><ul><li>Prospe...
FIND YOUR FREEDOM® UNITED COUNTRY’S COMMERCIAL REAL ESTATE SOLUTIONS FIND YOUR FREEDOM®
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United Country Commercial Presentation

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United Country Commercial Presentation

  1. 1. FIND YOUR FREEDOM® UNITED COUNTRY’S COMMERCIAL REAL ESTATE SOLUTIONS FIND YOUR FREEDOM®
  2. 2. UNITED COUNTRY OVERVIEW <ul><li>Innovating real estate since 1925 </li></ul><ul><li>More small city, town and surrounding real estate experience than any other organization in the U.S. ($2.5 billion annually) </li></ul><ul><li>The #1 web marketing company with over 1,700,000 visits per month to our over 1,100 proprietary web sites </li></ul><ul><li>More than 650 offices with over 4,000 associates </li></ul><ul><li>Largest real estate & auction company in the U.S. </li></ul>
  3. 3. UNITED COUNTRY OVERVIEW <ul><li>Listing Data </li></ul><ul><li>2,455 Commercial Property Listings </li></ul><ul><li>$1.35B Value of Commercial Property Listings </li></ul><ul><li>82,729 Commercial Property Acres Listed </li></ul><ul><li>Sales Data </li></ul><ul><li>$515M Annual Commercial Property Sales </li></ul><ul><li>$11M Largest Commercial Property Sale </li></ul><ul><li>$231,419 Average Commercial Property Sale </li></ul><ul><li>Buyer Leads </li></ul><ul><li>34,824 United Country Exclusive Commercial Property Leads </li></ul><ul><li>91,000 Commercial Property Institutional and Individual Investors </li></ul>
  4. 4. <ul><li>U.S. and Global Marketing Campaigns </li></ul><ul><li>National Advertising of Properties </li></ul><ul><ul><li>Exclusive Catalogs (7) </li></ul></ul><ul><ul><li>3 rd Party Relevant Website Advertising (+160) </li></ul></ul><ul><ul><li>National U.S. Magazines (65+) </li></ul></ul><ul><ul><li>Major U.S. Newspapers (100+) </li></ul></ul><ul><ul><li>Cable TV, Radio </li></ul></ul><ul><li>Public Relations </li></ul><ul><li>Website Development and Implementation </li></ul><ul><li>Advanced Internet Marketing </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Lead Generation and Management </li></ul><ul><li>#1 Ranked Real Estate Franchise & #19 Overall Franchise (Dun & Bradstreet’s 2009 Allstar Franchise Ranking, Allbusiness.com) </li></ul><ul><li>Recognized by The Wall Street Journal in the top 1% of all franchises </li></ul>Over 83 Years of Innovation and Experience in Marketing Real Estate UNITED COUNTRY OVERVIEW
  5. 5. UNITED COUNTRY OVERVIEW <ul><li>The most comprehensive and effective real estate marketing system in the U.S. </li></ul><ul><li>Conventional sales methods </li></ul><ul><li>Auction services </li></ul><ul><li>Proprietary database of over 300,000 buyers of lifestyle properties </li></ul><ul><li>Proprietary media assets </li></ul><ul><ul><li>7 real estate lifestyle publications </li></ul></ul><ul><ul><li>1,100+ websites </li></ul></ul>
  6. 6. UNITED COUNTRY’S COMMERCIAL REAL ESTATE GROUP
  7. 7. ABOUT US United Country Property Events Barbara, Rachael, & Mitch Plaine There are many qualities and skills that go into being an excellent real estate professional - integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how we work. Barbara, Rachael, and Mitch know this market well. Barbara has lived here all her life and has been a real estate broker since 1979. Mitch has lived in the Berkshires and has owned Plaine's Bike, Ski, Snowboard for over 30 years. Rachael grew up in the Berkshires and attended UMASS Amherst, right outside its border, where she graduated magna cum laude. We are members of:  National Association Of Realtors  Massachusetts Association Of Realtors  National Auctioneers Association  International Business Brokers Association We have the CES (Certified Estate Specialist) designation and an AARE (Accredited Auctioneer of Real Estate). We can provide you with a valuable perspective. That said, in our experience as a Berkshire real estate professionals, we've also found that providing the very best service is essentially about putting our clients first. This means keeping ourselves accessible, being good listeners as well as good communicators, and responding quickly to your needs. Here at United Country Property Events we offer national advertising and local expertise.
  8. 8. UNITED COUNTRY’S STRATEGIC PARTNER – COLLIERS INTERNATIONAL <ul><li>Colliers is one of the leading commercial real estate organizations in the world. Our member firms bring strong, stable local ownership and entrepreneurial and creative solutions to our clients around the globe.  </li></ul><ul><li>Colliers International is an affiliation of independently-owned commercial real estate firms and has 294 offices worldwide </li></ul><ul><ul><li>133 in the Americas (United States, Canada, Latin America) </li></ul></ul><ul><ul><li>97 in Europe, Middle East and Africa (EMEA) </li></ul></ul><ul><ul><li>64 Greater Asia </li></ul></ul><ul><ul><li>Colliers has offices in 61 countries on 6 continents. </li></ul></ul><ul><ul><li>Colliers has combined revenue of US $1.6 billion worldwide. </li></ul></ul><ul><ul><li>Colliers has 1.1 billion square feet under management. </li></ul></ul><ul><ul><li>Colliers employs 12,700 people. </li></ul></ul><ul><ul><li>Colliers has more SIORs than any other national commercial real estate services company. </li></ul></ul>
  9. 9. COLLIERS & UNITED COUNTRY
  10. 10. technology, title signage 1031 exchange on-line print solution specialty printing lifestyle media partner land stewardship and property marketing client satisfaction assurance internet optimization agency land stewardship and property marketing on-line auctions on-line postings UNITED COUNTRY’S STRATEGIC PARTNERS student leadership home mortgage land finance home warranty agricultural equipment preferred client pricing equine nutrition commercial property marketing national TV and radio marketing
  11. 11. UNITED COUNTRY’S BLENDED MODEL OF REAL ESTATE MARKETING FIND YOUR FREEDOM®
  12. 12. TOP RANKED WEBSITE… MORE EXPOSURE FOR YOUR PROPERTIES <ul><li>#1 Ranked website in the category </li></ul><ul><ul><li>900,000+ visitors per month </li></ul></ul><ul><ul><li>Over 26 minutes average visit time </li></ul></ul><ul><ul><li>120 million hits per month </li></ul></ul><ul><li>Over 1,100 websites that generate more than double the exposure of your property to buyers across the U.S. and from over 140 international markets </li></ul><ul><li>Extensive advertising on 3 rd party relevant websites </li></ul>
  13. 13. EXCLUSIVE COMMERCIAL PROPERTY WEBSITE
  14. 14. SEARCH ENGINE INDEXING AT THE LISTING LEVEL
  15. 15. <ul><li>Objectives: </li></ul><ul><li>Ensure UC office listings are on the most searched general real estate sites </li></ul><ul><li>Ensure buyer information is protected for UC offices </li></ul><ul><li>Primary Sites </li></ul><ul><li>Google </li></ul><ul><li>Zillow </li></ul><ul><li>Trulia </li></ul><ul><li>Yahoo </li></ul><ul><li>Homescape </li></ul><ul><li>UC Custom Lifestyle Sites </li></ul><ul><li>Note: These sites are in addition to over 800 owned sites and 160 3 rd party sites. </li></ul>AUTOMATIC UPLOADS TO THE BIGGEST REAL ESTATE SITES
  16. 16. OPTIONAL ENHANCED MARKETING
  17. 17. PUBLIC RELATIONS <ul><li>Development of press releases </li></ul><ul><li>Follow-up with media outlets to encourage coverage via </li></ul><ul><ul><li>Print </li></ul></ul><ul><ul><li>TV </li></ul></ul><ul><ul><li>Radio </li></ul></ul><ul><ul><li>Internet </li></ul></ul>
  18. 18. <ul><li>More Exposure, More Buyer Access, More Marketing Programs </li></ul><ul><li>National Advertising of Listings </li></ul><ul><ul><li>7 Exclusive nationally distributed real estate catalogs </li></ul></ul><ul><ul><ul><li>National .Com Catalog, Real Estate Samplers, Business Bulletin </li></ul></ul></ul><ul><ul><ul><li>Coastal & Waterfront, Mountain, American Treasures, and Premier Properties </li></ul></ul></ul><ul><ul><li>Advertising on the #1 Country Real Estate website and over 1,100 office and UC specialty websites </li></ul></ul><ul><ul><ul><li>Internal SEO team and #1 SEO exclusive retained agency </li></ul></ul></ul><ul><ul><li>Regular Advertising in over 160 3 rd party websites, 65 magazines and 100 newspapers </li></ul></ul><ul><ul><li>Advertise listings 52 weeks a year </li></ul></ul><ul><ul><li>Only real estate company to advertise listings nationally </li></ul></ul><ul><li>Over 300,000 Proprietary Current Buyer Database </li></ul><ul><li>Extensive Direct Mail and E-mail Programs </li></ul><ul><li>Market Leader in Lead Generation and Selling Exposure </li></ul><ul><li>Comprehensive Marketing Services </li></ul><ul><li>Unsurpassed Experience, Expertise, Service and Reputation </li></ul>VALUE TO OUR CLIENTS
  19. 19. Property Marketing Differentiated Client Experience <ul><li>US national advertising of properties </li></ul><ul><li>Prospect database, direct mail </li></ul><ul><li>Magazine, newspaper and TV advertising </li></ul><ul><li>Exclusive catalogs and affinity programs </li></ul>Technology <ul><li>#1 Lifestyle Real Estate Website </li></ul><ul><li>Continual SEO Optimization </li></ul><ul><li>Listing Feeds to 3 rd party sites </li></ul><ul><li>Exclusive website partnerships </li></ul><ul><li>Fully automated marketing tools </li></ul>VALUE TO OUR CLIENTS Ancillary Services Geographic Reach
  20. 20. FIND YOUR FREEDOM® UNITED COUNTRY’S COMMERCIAL REAL ESTATE SOLUTIONS FIND YOUR FREEDOM®

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