Going Open
The Perils and Promise of Open Source
Mark Madsen –June 26, 2008
www.ThirdNature.net
Attribution-NonCommercial-No Derivative
http://creativecommons.org/licenses/by-nc-nd/3.0/us/

The Short Version
• The enterprise software market is in the
midst of a major structural shift.
• Open source is a change in the conduct of
the market – it’s not about ideology.
• If we understand why this is happening, we
can figure out how to respond.
• The firms that develop a strategy to deal with
the new market realities will be the ones who
make money.
Slide 2
June 2008 Mark Madsen

Peril
Slide 3
June 2008 Mark Madsen