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Business Intelligence for normal people
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Business Intelligence for normal people

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Slides from the TDWI Executive Summit panel on web 2.0 and BI technology futures.

Slides from the TDWI Executive Summit panel on web 2.0 and BI technology futures.

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  • 1. Mark R. Madsen CEO, Third Nature www.ThirdNature.net August 20, 2007 Web 2.0 and BI Business Intelligence for normal people
  • 2.  
  • 3.  
  • 4. The Terrifying Pace of Technology Change *Thank you, Tom Coates
  • 5. Ever Been Asked a Simple Question?
  • 6. What Do These People Want?
    • Not the best of everything, just:
      • Things that are not time consuming, hard to learn, hard to use, frustrating.
    • They want what they use at home
    • LinkedIn
    • This is outside innovation, from the edges. It’s consumerization of IT.
  • 7. Web 2.0 Applications Share Two things
  • 8. Open Access, Open Data
  • 9. Giving Gets
    • Contributing provides benefits beyond the scale of the effort.
      • Individual value
      • Collective value
      • Power of passive collaboration
    • There’s no individual-collective tradeoff we have with centrally planned systems.
    • Open access + individual contribution + collective results is delicious
  • 10. The Web Is A Database
    • What do you do with a database?
    • ColorPickr
    • FlickrScape
    • Open principles allow for flexible creation.
    • We try to control too much in IT.
  • 11. Emergent Properties
    • Self-organization and decentralization are part of the system
  • 12. Which Leads to mashups: Let’s Scare the Parents
  • 13. Mashups: I’m Sorry About Scaring the Parents
    • Find someone to watch over the kids on that dangerous walk: http://www.care.com/san_diego-p1035-qxZIP|92101.html
  • 14. (De)Construction
    • UI components (typically RIA, client or server driven)
    • Glue (services, server code)
    • Storage (local, server, service)
    • QED
    • Lots of mashing going on:
  • 15. (De)Construction
  • 16. Mashups – examples of sourcing data
    • Yahoo! Pipes
    • Dapper
  • 17. Fixing the Long Tail of IT Applications
    • Mashups like this are easy, situational applications that complement the other things we’re doing now. They can be made by domain experts without a lot of expensive developer help. I use interns – they already understand most of this stuff and can cope with the rough edges.
  • 18. Creative Commons
    • This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
  • 19. CC image attributions
    • One happy puppy http://flickr.com/photos/cenz/16128560/
    • One big snail http://flickr.com/photos/7147684@N03/1037533775/
    • People http://flickr.com/photos/karen-ward/268612548/