Mark R. Madsen CEO, Third Nature www.ThirdNature.net August 20, 2007 Web 2.0 and BI Business Intelligence for normal people

The Terrifying Pace of Technology Change *Thank you, Tom Coates

Ever Been Asked a Simple Question?

What Do These People Want? Not the best of everything, just: Things that are not time consuming, hard to learn, hard to use, frustrating. They want what they use at home LinkedIn This is outside innovation, from the edges. It’s consumerization of IT.

Not the best of everything, just:

Things that are not time consuming, hard to learn, hard to use, frustrating.

They want what they use at home

LinkedIn

This is outside innovation, from the edges. It’s consumerization of IT.

Web 2.0 Applications Share Two things

Open Access, Open Data

Giving Gets Contributing provides benefits beyond the scale of the effort. Individual value Collective value Power of passive collaboration There’s no individual-collective tradeoff we have with centrally planned systems. Open access + individual contribution + collective results is delicious

Contributing provides benefits beyond the scale of the effort.

Individual value

Collective value

Power of passive collaboration

There’s no individual-collective tradeoff we have with centrally planned systems.

Open access + individual contribution + collective results is delicious

The Web Is A Database What do you do with a database? ColorPickr FlickrScape Open principles allow for flexible creation. We try to control too much in IT.

What do you do with a database?

ColorPickr

FlickrScape

Open principles allow for flexible creation.

We try to control too much in IT.

Emergent Properties Self-organization and decentralization are part of the system

Self-organization and decentralization are part of the system

Which Leads to mashups: Let’s Scare the Parents

Mashups: I’m Sorry About Scaring the Parents Find someone to watch over the kids on that dangerous walk: http://www.care.com/san_diego-p1035-qxZIP|92101.html

Find someone to watch over the kids on that dangerous walk: http://www.care.com/san_diego-p1035-qxZIP|92101.html

(De)Construction UI components (typically RIA, client or server driven) Glue (services, server code) Storage (local, server, service) QED Lots of mashing going on:

UI components (typically RIA, client or server driven)

Glue (services, server code)

Storage (local, server, service)

QED

Lots of mashing going on:

(De)Construction

Mashups – examples of sourcing data Yahoo! Pipes Dapper

Yahoo! Pipes

Dapper

Fixing the Long Tail of IT Applications Mashups like this are easy, situational applications that complement the other things we’re doing now. They can be made by domain experts without a lot of expensive developer help. I use interns – they already understand most of this stuff and can cope with the rough edges.

Mashups like this are easy, situational applications that complement the other things we’re doing now. They can be made by domain experts without a lot of expensive developer help. I use interns – they already understand most of this stuff and can cope with the rough edges.

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This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.

CC image attributions One happy puppy http://flickr.com/photos/cenz/16128560/ One big snail http://flickr.com/photos/7147684@N03/1037533775/ People http://flickr.com/photos/karen-ward/268612548/

One happy puppy http://flickr.com/photos/cenz/16128560/

One big snail http://flickr.com/photos/7147684@N03/1037533775/

People http://flickr.com/photos/karen-ward/268612548/