• Save
Business Intelligence for normal people
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


Business Intelligence for normal people

Uploaded on

Slides from the TDWI Executive Summit panel on web 2.0 and BI technology futures.

Slides from the TDWI Executive Summit panel on web 2.0 and BI technology futures.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 148

http://clickstream.blogspot.com 115
http://www.biblogs.com 16
http://www.linkedin.com 9
https://www.linkedin.com 5
http://www.slideshare.net 2
http://www.blogger.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Mark R. Madsen CEO, Third Nature www.ThirdNature.net August 20, 2007 Web 2.0 and BI Business Intelligence for normal people
  • 2.  
  • 3.  
  • 4. The Terrifying Pace of Technology Change *Thank you, Tom Coates
  • 5. Ever Been Asked a Simple Question?
  • 6. What Do These People Want?
    • Not the best of everything, just:
      • Things that are not time consuming, hard to learn, hard to use, frustrating.
    • They want what they use at home
    • LinkedIn
    • This is outside innovation, from the edges. It’s consumerization of IT.
  • 7. Web 2.0 Applications Share Two things
  • 8. Open Access, Open Data
  • 9. Giving Gets
    • Contributing provides benefits beyond the scale of the effort.
      • Individual value
      • Collective value
      • Power of passive collaboration
    • There’s no individual-collective tradeoff we have with centrally planned systems.
    • Open access + individual contribution + collective results is delicious
  • 10. The Web Is A Database
    • What do you do with a database?
    • ColorPickr
    • FlickrScape
    • Open principles allow for flexible creation.
    • We try to control too much in IT.
  • 11. Emergent Properties
    • Self-organization and decentralization are part of the system
  • 12. Which Leads to mashups: Let’s Scare the Parents
  • 13. Mashups: I’m Sorry About Scaring the Parents
    • Find someone to watch over the kids on that dangerous walk: http://www.care.com/san_diego-p1035-qxZIP|92101.html
  • 14. (De)Construction
    • UI components (typically RIA, client or server driven)
    • Glue (services, server code)
    • Storage (local, server, service)
    • QED
    • Lots of mashing going on:
  • 15. (De)Construction
  • 16. Mashups – examples of sourcing data
    • Yahoo! Pipes
    • Dapper
  • 17. Fixing the Long Tail of IT Applications
    • Mashups like this are easy, situational applications that complement the other things we’re doing now. They can be made by domain experts without a lot of expensive developer help. I use interns – they already understand most of this stuff and can cope with the rough edges.
  • 18. Creative Commons
    • This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
  • 19. CC image attributions
    • One happy puppy http://flickr.com/photos/cenz/16128560/
    • One big snail http://flickr.com/photos/7147684@N03/1037533775/
    • People http://flickr.com/photos/karen-ward/268612548/