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  • 1. Litigation Public Relations John & Max Integrated Strategic COMM
  • 2. What is Litigation?
    • A lawsuit, which arises when two parties can’t agree on a settlement
    • Plaintiff believes her or she has occurred loss as a result of the defendant’s actions
  • 3. Primary Stages of Litigation http://www.youtube.com/watch?v=OuIyDz-P6Xc&feature=related
  • 4. Primary Stages of Litigation
      • Draft a Complaint
    • Formal document given to the courthouse stating the issue
    • Discovery
    • When both sides exchange information
    • Formal documents, recorded testimony, witnesses, etc...
  • 5. Primary Stages of Litigation
    • Mediation
    • Mediator works with both parties, lawyers and other representatives to create an agreed settlement
    • Trial
    • If case does not settle during mediation, two parties go to court
  • 6. How is this Related to Public Relations?
    • Seitel explains, “Litigation public relations can best be defined as managing the media process during the course of any legal dispute so as to affect the outcome or its impact on the client’s overall reputation” (p.137).
  • 7. Dealing with PR
    • Attempts to manage the influence that external media has on the potential jury
    Figure 7-6 pg 137 The Institution for Justice epitomized the best of litigation public relations when it went after Pittsburgh’s mayor, who sought to impose eminent domain by tearing down small businesses to build a shopping mall.
  • 8. Reminders
    • Learn the process
      • Be aware of steps ahead
    • Develop a message strategy
      • Make appropriate statements for stage in trial
    • Settle fast
      • Quicker settlement results in less publicity
    • Anticipate high profile variables
      • Be prepared for other’s remarks and know all answers
    • Keep the focus positive
      • Don’t be combative
    • Try settling again
      • Less media time = less attention
    • Fight nicely
      • Don’t make enemies
  • 9. Sources
    • Seitel, Fraser P. “What Is Public Relations, Anyway?” The Practice of Public Relations . 11th ed. Upper Saddle River, NJ: Prentice Hall/ Pearson, 2011. Print.
    • http://www.youtube.com/watch?v=OuIyDz-P6Xc&feature=related
    • "Litigation." Free Legal Advice - FreeAdvice.com . 2011. Web. 13 Feb. 2011. http://law.freeadvice.com/litigation/litigation/litigation.htm