LADY GAGA CASE STUDY

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LADY GAGA CASE STUDY

  1. 1. LADY GAGA Stefani Germonatta Aka Lady Gaga Genre Pop/Rock/Dance
  2. 2. Gaga is signed to „Interscope Records‟ Which is a subsidiary of Universal Music its typical genre of music is pop and rock Universal is both Verticallyand horizontally integrated as it owns all the productions means but also owns other things like film, them parks etc .
  3. 3. GAGA‟S MANAGMENT COMPANY.Gaga manages her self with hercompany „HAUS OF GAGA‟BUT HER PERSONAL MANAGERIS TROY CARTER ONE OFGAGA‟S CLOSE FRIENDS.
  4. 4. BORN THIS WAYAs of May 2012 one year after it wasreleased Born ThisWay has sold over 8.5 Million Copies
  5. 5. Promotion for Born This Way included theconcert BORN THIS WAY BALL whichtickets sold out in 1 minute I GOT SOME ;)ALSO A SHORT FILM DISTRIBUTED BYUNIVERSAL WAS MADE FOR HERPERFUME
  6. 6. Gaga created the socialnetworking site“Little Monsters” so that her fanscan communicate and talk to her!She‟s frequently on twitterengaging in conversations withfans and uses her 35,000000followers to spread videos andviral marketing campaigns
  7. 7. Gaga’s music is availableonline through iTunes to buyas well as being able to buydirectly from universal.combut also you can stream it on websites such as VEVO AND YOUTUBE
  8. 8. MOTHER MONSTER ONCE SAID IN ANINTERVIEW ON ABC1“ I don’t care if people buy my music or download itillegally as long as they get their asses shaking andpaws up then they can do what they want butseriously I need to pay my bills”So obviously gaga doesnt worry that illegaldownloading will affect her that much butwould prefer if people bought her music
  9. 9. PUT YOUR PAWS UP LITTLEMONSTER BECAUSE YOU WERE BORN THIS WAY
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