Bluetooth Proximity Marketing PeopleZZing

Bluetooth Media Business Plan

What is Blu-PonZ ? FREE to send & receive Blu-PonZ re-innovates the OOH advertising market using new wireless technology such as Bluetooth Blu-PonZ makes OOH advertising more: Send & receive Effective to advertisers … UNLIMITED Attractive to prospects Engaged with audiences Intrigued to consumers Influential for brands A GREEN Data driven TECHNOLOGY

How It Works 1. Enabled Device Detection 2. The Permission Request 3. Consumer Receives Promotional Offer An effective call-to-action Marketing Communication instructs consumers to enable their Bluetooth visibility to receive free content and discounts

Deployment Illustration

Ease of Use No need to overcome a steep learning curve, downloading a Bluetooth message is as easy as receiving a call. First, turn on Bluetooth , make it visible. This is as easy as changing the wallpaper or ringtone of a mobile phone. Stand within a visible distance from the Accept incoming Hotspot stand, wait for 2 to 4 seconds transfer from Blu-PonZ? The phone will be prompted with an acceptance Yes No message, click “YES” to download. File will be displayed after download

Is the Market Ready? There’s long been debate over the concept of “proximity” in terms of marketing, but a new report out by Borrell Associates paints the picture of a quickly growing market for mobile proximity marketing — one that’s set to grow to nearly $6Billion by 2015. The $200M figure for 2010 is set to nearly quadruple by next year alone. By 2015, proximity-based marketing will account for roughly 29% of all mobile marketing spending.

Deployment Successes

Blu-PonZ Hotspots Overview Thousands of hotspots negotiated across United States and growing Capable of operating flawlessly in almost any frequency density Blu-PonZ can adopt a “piggyback” strategy on digital screens, kiosks, etc. Typical partnership term: 1. 2 years exclusivity, physical maintenance included 2. Bluetooth base station is installed on the wall, ceiling or behind fixtures Sample Sponsors High Density, Enclosure, Accommodates Multiple Advertisers or Products and Services

Blu-PonZ Hotspots Overview Deployment Examples: Malls, Shopping Centers, Outlets Airports, Train Depots, Subways Stadiums, Concert Venues, Civic Centers Colleges, Churches, Government Complexes

Thank You www.Blu-PonZ.com

Bluetooth Proximity Marketing PeopleZZing

by Turnkey Consulting LLC

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Bluetooth Proximity Marketing PeopleZZing Presentation Transcript