Maximize
Mobile
Mobile Ad Exchange across Emerging Markets
Introduction to Laith Al-Janabi
Developer Alliances Manager-
Western Europe, Vserv.Mobi
• UK based
• Heads up developer al...
Awards & Recognition
Products:
• AudiencePro - Mobbys 2013
• AppWrapper - mBillionth South Asia 2013
Leadership:
• Mobile ...
Research & Insights
BRIC SE ASIA LATAM
EUROPE MID EAST AFRICA
• Brazil
• China
• India
• Russia
• Indonesia
• Malaysia
• S...
280+
MILLION
*Q4, 2013
31 Billion Ad Requests Per Month
*Q4, 2013
LATAM AFRICA
MID EAST
INDIA
SE ASIA
HOW DEVELOPERS MAKE MONEY
1 Charge users
Paid download / In-App Purchase
• Pros
– Immediate and more predictable revenue
–...
HOW DEVELOPERS MAKE MONEY
2 Deals with Handset manufacturers
• Pros
– Increases Distribution
– Prominent position
– High c...
HOW DEVELOPERS MAKE MONEY
3 Sell via Content Providers.
Revenue share based deal to sell via Telco billing (prepaid balanc...
HOW DEVELOPERS MAKE MONEY
4 Ad based monetization
App for FREE to user + show Ads to users and earn lots of money
• Pros
–...
Where Are Your Users?
Gross National Income Map
Understand your Target User
Emerging Markets
• Can’t/won’t pay
• Prefer function over form
• First time Internet users
Dev...
Paid App Users <3 Free
Free Apps
Paid Apps
App store Distribution
4 Secrets of App Monetization
Hybrid Model
Single app with both In-App Ads and In-App payments1
PAID:
In-App
Payment
FREE:
Ads based
revenue
Combine
Fre...
Rich Ad Formats + Placement
Billboard ads on launch and exit, just like a magazine2
COVER PAGE BACK PAGEMAGAZINE
Rich Ad Formats + Placement
Billboard ads on launch and exit, just like a magazine2
ANY
APP
LAUNCH AD EXIT AD
World’s Simplest
App Monetization!
1 2 3
AppWrapped!Developer’s App AppWrapperTM
YOUR
APP
Works with
existing app file
Ena...
Super Innovative. Super Simple. Super Powerful.
NEW Premium
Placement
Ad Inventory
ANY
APP
EXIT AD:
Featured on
exiting th...
Result : Powerful Ad Monetization!
~$3 to $5 eCPM
~8% to 10% CTR
HIGH FILL
BUT
LOW eCPM
REGULAR MEDIATION TAKES AWAY MONEY
60% share 60% share
$100
$60 $36
Hybrid Mediation
Increase eCPM,...
Hybrid Mediation
Increase eCPM, fill rates and manage networks server side3
OWN AD SALES
Direct Ad Sales Team
1
CHOOSE NET...
Distribution, Distribution, Distribution
Partner with AppStores, OEMs , Paid distribution.4
OTHER APP
STORES
OEM Paid
Dist...
Summary
CREATE “HYBRID” MODELS
USE POWERFUL AD FORMATS
1
2
3
4
AD MEDIATION : CHOICE + CONTROL
MAXIMIZE DISTRIBUTION
OS AppWrapper™ SDK API
J2ME   
Android   
WP 8   
Blackberry  
iOS  
Symbian  
QT/QML  
Widest Cross-Plat...
PREMIUM APP DEVELOPER PARTNERS
26
MONETIZATION - OUR ADVERTISERS (Global & Local)
27
Get in
Touch!
laith@vserv.mobi
INDIA USA UK
SINGAPORE SOUTH AFRICA DUBAI
INDONESIA MALAYSIA THAILAND
VIETNAM PHILIPPINES
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Wpug vserv developer deck- march 2014 global

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Slide deck used by Laith Al-Janabi at WPUG on 26-Mar-2014

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Wpug vserv developer deck- march 2014 global

  1. 1. Maximize Mobile Mobile Ad Exchange across Emerging Markets
  2. 2. Introduction to Laith Al-Janabi Developer Alliances Manager- Western Europe, Vserv.Mobi • UK based • Heads up developer alliances and relations across Western Europe (3+ Years) • Over 13 years experience in Morgan Stanley Europe’s Technology and Client Relationship Management Units • Diverse and Extensive Retail/Online Sales & Marketing experience
  3. 3. Awards & Recognition Products: • AudiencePro - Mobbys 2013 • AppWrapper - mBillionth South Asia 2013 Leadership: • Mobile Professional of the Year – Mobbys • #22 on Business Insider’s Most Important People in Mobile Advertising • #22 on India’s First Digital Power 100 – Impact • WAT Award – Mobile Entrepreneur of the Year Company: • Media Company of the Year - MMA Smarties • Red Herring Top 100 - Asia • Fastrack Top 20 Startup – Techcircle • Fastest Growing Company in the Portfolio – IDG Ventures
  4. 4. Research & Insights BRIC SE ASIA LATAM EUROPE MID EAST AFRICA • Brazil • China • India • Russia • Indonesia • Malaysia • Singapore • Thailand • Vietnam • Argentina • Chile • Columbia • Mexico • Venezuela • France • Germany • Italy • Spain • UK • Egypt • Jordan • Saudi Arabia • Turkey • UAE • Ghana • Kenya • Nigeria • South Africa • Uganda
  5. 5. 280+ MILLION *Q4, 2013
  6. 6. 31 Billion Ad Requests Per Month *Q4, 2013 LATAM AFRICA MID EAST INDIA SE ASIA
  7. 7. HOW DEVELOPERS MAKE MONEY 1 Charge users Paid download / In-App Purchase • Pros – Immediate and more predictable revenue – Leverage new content for Monetisation & keeping users active • Cons – Reduces reach – Need a trial mechanism – Piracy – Income not guaranteed with IAPs, ~2-10% users pay – Can’t monetize emerging markets
  8. 8. HOW DEVELOPERS MAKE MONEY 2 Deals with Handset manufacturers • Pros – Increases Distribution – Prominent position – High chance of downloads with merchandising & marketing • Cons – It’s a niche space – Harder to do deals with large OEM – Long process to obtain approval
  9. 9. HOW DEVELOPERS MAKE MONEY 3 Sell via Content Providers. Revenue share based deal to sell via Telco billing (prepaid balance / postpaid bill) • Pros – Leverage Operator billing to reduce billing friction • Cons – May need an additional build – Need to build a relationship with Content Providers
  10. 10. HOW DEVELOPERS MAKE MONEY 4 Ad based monetization App for FREE to user + show Ads to users and earn lots of money • Pros – Maximum Reach – Open Ecosystem: Select best Network – It’s a gift that keeps giving • Cons – Needs critical mass – May annoy users if used intrusively
  11. 11. Where Are Your Users? Gross National Income Map
  12. 12. Understand your Target User Emerging Markets • Can’t/won’t pay • Prefer function over form • First time Internet users Developed Markets • Shell out cash more easily • Form over function
  13. 13. Paid App Users <3 Free Free Apps Paid Apps App store Distribution
  14. 14. 4 Secrets of App Monetization
  15. 15. Hybrid Model Single app with both In-App Ads and In-App payments1 PAID: In-App Payment FREE: Ads based revenue Combine Free and Paid Models
  16. 16. Rich Ad Formats + Placement Billboard ads on launch and exit, just like a magazine2 COVER PAGE BACK PAGEMAGAZINE
  17. 17. Rich Ad Formats + Placement Billboard ads on launch and exit, just like a magazine2 ANY APP LAUNCH AD EXIT AD
  18. 18. World’s Simplest App Monetization! 1 2 3 AppWrapped!Developer’s App AppWrapperTM YOUR APP Works with existing app file Enables Ads in 1 Click!  Creates NEW inventory for additional revenue (in less then1 minute!) Innovative AppWrapper™ Technology
  19. 19. Super Innovative. Super Simple. Super Powerful. NEW Premium Placement Ad Inventory ANY APP EXIT AD: Featured on exiting the App LAUNCH AD: Featured before APP starts 19
  20. 20. Result : Powerful Ad Monetization! ~$3 to $5 eCPM ~8% to 10% CTR
  21. 21. HIGH FILL BUT LOW eCPM REGULAR MEDIATION TAKES AWAY MONEY 60% share 60% share $100 $60 $36 Hybrid Mediation Increase eCPM, fill rates and manage networks server side3
  22. 22. Hybrid Mediation Increase eCPM, fill rates and manage networks server side3 OWN AD SALES Direct Ad Sales Team 1 CHOOSE NETWORKS Setup & get paid directly by Ad Networks of your choice 2 REST OF NETWORKS Aggregation of long tail Ad Networks 3 HOUSE ADS Leverage your user base to promote your new apps 4 eCPMHIGH FILL + HIGH eCPM
  23. 23. Distribution, Distribution, Distribution Partner with AppStores, OEMs , Paid distribution.4 OTHER APP STORES OEM Paid Distribution Cost per Click Cost per Download
  24. 24. Summary CREATE “HYBRID” MODELS USE POWERFUL AD FORMATS 1 2 3 4 AD MEDIATION : CHOICE + CONTROL MAXIMIZE DISTRIBUTION
  25. 25. OS AppWrapper™ SDK API J2ME    Android    WP 8    Blackberry   iOS   Symbian   QT/QML   Widest Cross-Platform Support
  26. 26. PREMIUM APP DEVELOPER PARTNERS 26
  27. 27. MONETIZATION - OUR ADVERTISERS (Global & Local) 27
  28. 28. Get in Touch! laith@vserv.mobi INDIA USA UK SINGAPORE SOUTH AFRICA DUBAI INDONESIA MALAYSIA THAILAND VIETNAM PHILIPPINES
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