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Why care about mobile? And what is Windows Phone 7?

by Matt Lacey on Jun 09, 2010

603 views

These are the slides I used in my presentations at DevEvening and DDDSW2.

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These are the slides I used in my presentations at DevEvening and DDDSW2.
Hopefully they'll prompt memories of what I said.

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http://blog.mrlacey.co.uk	37
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Cartoons in my presentation are from http://gapingvoid.com/
I don’t work for Microsoft!
http://www.flickr.com/photos/asurroca/83600305/
http://www.flickr.com/photos/patrick_q/204252734/
http://www.flickr.com/photos/patrick_q/204252734/Devices
http://www.flickr.com/photos/patrick_q/204252734/Internet access
http://www.21stcenturychallenges.org/focus/digital-divide-in-britain/
Device != desktop
http://www.flickr.com/photos/tgaw/310848733/
This is (was) my desk
http://www.flickr.com/photos/yourdon/2715599454/
http://www.flickr.com/photos/rheauchyr/135536978/
http://www.flickr.com/photos/olpc/2596796843/
http://www.flickr.com/photos/michaelfoleyphotography/4304488107/
http://www.flickr.com/photos/ygurvitz/2927161768/
http://www.flickr.com/photos/kaotiqua/149688248/
input
http://www.flickr.com/photos/walkn/3101124067/
DisconnectedDesign for occasional connectedness
[Perceived] Performance
Resources
AnnaPart time PR professional and busy mom“My life is a balancing act between work,family, friends, and my own personal needs.”
MilesGrowing his own architectural biz“I love running my life real-time so I can takeadvantage of whatever is inspiring me…whetherit’s a new project, a pick up game or a stolenmoment with Anna.”LIFE MAXIMIZERS(don’t read to much into name – proportion of population – will overlap with other groups/classifications)Have or will soon have familyEstablished in their job/careerBalance “exciting & fun” personal life with the “stress and pressure” of work life
http://www.flickr.com/photos/travelinlibrarian/223839049/

Why care about mobile? And what is Windows Phone 7? — Presentation Transcript

Matt Lacey
http://www.DevEvening.co.uk/
@DevEvening
@wpug
“
“Mobile is essential to the future of broadband,
“Increasingly, Americans access the Internet from devices they carry around with them wherever they go.”
- FCC
“Google’s future depends on the next internet, on cellphones.”
- Eric Schmidt (CEO Google)
Mobile phones are more important than PCs for poor nations
- Bill Gates
Facebook believes 2010 will be a “watershed” year for mobile
”“
4.6 B
Mobile
Phones
1.2 B
PCs
Source: ”TomiAhonen Almanac 2010"
1.05 B
Mobile
Phones
1.0 B
PCs
Source: “TomiAhonen Almanac 2009 “
70%
Source: Office National Statistics 2009
123%
Source: “TomiAhonen Almanac 2009 “
Mobile = ?
Mobile = !
Context is king
“will excel in 7 areas”
Start experience
Social communications
Hardware choice
Photos
Best for business users
Location aware search
Xbox Live gaming
Metro
Principles of “Metro”
Clean, Light, Open, Fast
Celebrate Typography
Alive in Motion
Content, Not Chrome
Authentically Digital
Focus on the individual
Delightful experiences that are easy to use
Publishing Process
.xap
.xap
.xap
.xap
.xap
.xap
.xap
.xap
Application and Game Submission
.dll
.dll
.dll
.dll
.dll
.dll
.dll
.dll
App
Packaging &
Validation
App
submission
Marketplace
Windows Phone 7 Deployment Service
Apply
Test
Criteria
Add
Metadata
Sign

Why care about mobile? And what is Windows Phone 7?

by Matt Lacey on Jun 09, 2010

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Why care about mobile? And what is Windows Phone 7? — Presentation Transcript