Matt Lacey<br />
http://www.DevEvening.co.uk/<br />@DevEvening<br />
@wpug<br />
“<br />“Mobile is essential to the future of broadband,<br />“Increasingly, Americans access the Internet from devices the...
4.6 B<br />Mobile<br />Phones<br />1.2 B<br />PCs<br />Source: ”TomiAhonen Almanac 2010"<br />
1.05 B<br />Mobile<br />Phones<br />1.0 B<br />PCs<br />Source: “TomiAhonen Almanac 2009 “<br />
70%<br />Source: Office National Statistics 2009<br />
123%<br />Source: “TomiAhonen Almanac 2009 “<br />
Mobile =           ?<br />
Mobile =  !<br />
Context is king<br />
“will excel in 7 areas”<br />Start experience<br />Social communications<br />Hardware choice<br />Photos<br />Best for bu...
Metro<br />
Principles of “Metro”<br />Clean, Light, Open, Fast<br />Celebrate Typography<br />Alive in Motion<br />Content, Not Chrom...
Publishing Process<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />Application and Ga...
Why care about mobile? And what is Windows Phone 7?
Why care about mobile? And what is Windows Phone 7?
Why care about mobile? And what is Windows Phone 7?
Why care about mobile? And what is Windows Phone 7?
Why care about mobile? And what is Windows Phone 7?
Why care about mobile? And what is Windows Phone 7?
Why care about mobile? And what is Windows Phone 7?
Why care about mobile? And what is Windows Phone 7?
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Why care about mobile? And what is Windows Phone 7?

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These are the slides I used in my presentations at DevEvening and DDDSW2.
Hopefully they'll prompt memories of what I said.

Published in: Technology, Business
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  • Cartoons in my presentation are from http://gapingvoid.com/
  • I don’t work for Microsoft!
  • http://www.flickr.com/photos/asurroca/83600305/
  • http://www.flickr.com/photos/patrick_q/204252734/
  • http://www.flickr.com/photos/patrick_q/204252734/Devices
  • http://www.flickr.com/photos/patrick_q/204252734/Internet access
  • http://www.21stcenturychallenges.org/focus/digital-divide-in-britain/
  • Device != desktop
  • http://www.flickr.com/photos/tgaw/310848733/
  • This is (was) my desk
  • http://www.flickr.com/photos/yourdon/2715599454/
  • http://www.flickr.com/photos/rheauchyr/135536978/
  • http://www.flickr.com/photos/olpc/2596796843/
  • http://www.flickr.com/photos/michaelfoleyphotography/4304488107/
  • http://www.flickr.com/photos/ygurvitz/2927161768/
  • http://www.flickr.com/photos/kaotiqua/149688248/
  • input
  • http://www.flickr.com/photos/walkn/3101124067/
  • DisconnectedDesign for occasional connectedness
  • [Perceived] Performance
  • Resources
  • AnnaPart time PR professional and busy mom“My life is a balancing act between work,family, friends, and my own personal needs.”
  • MilesGrowing his own architectural biz“I love running my life real-time so I can takeadvantage of whatever is inspiring me…whetherit’s a new project, a pick up game or a stolenmoment with Anna.”LIFE MAXIMIZERS(don’t read to much into name – proportion of population – will overlap with other groups/classifications)Have or will soon have familyEstablished in their job/careerBalance “exciting &amp; fun” personal life with the “stress and pressure” of work life
  • http://www.flickr.com/photos/travelinlibrarian/223839049/
  • Why care about mobile? And what is Windows Phone 7?

    1. 1. Matt Lacey<br />
    2. 2.
    3. 3. http://www.DevEvening.co.uk/<br />@DevEvening<br />
    4. 4. @wpug<br />
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9. “<br />“Mobile is essential to the future of broadband,<br />“Increasingly, Americans access the Internet from devices they carry around with them wherever they go.”<br /> - FCC<br />“Google’s future depends on the next internet, on cellphones.”<br /> - Eric Schmidt (CEO Google)<br />Mobile phones are more important than PCs for poor nations<br /> - Bill Gates<br />Facebook believes 2010 will be a “watershed” year for mobile<br />”“<br />
    10. 10.
    11. 11. 4.6 B<br />Mobile<br />Phones<br />1.2 B<br />PCs<br />Source: ”TomiAhonen Almanac 2010"<br />
    12. 12. 1.05 B<br />Mobile<br />Phones<br />1.0 B<br />PCs<br />Source: “TomiAhonen Almanac 2009 “<br />
    13. 13.
    14. 14. 70%<br />Source: Office National Statistics 2009<br />
    15. 15. 123%<br />Source: “TomiAhonen Almanac 2009 “<br />
    16. 16. Mobile = ?<br />
    17. 17. Mobile = !<br />
    18. 18.
    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25. Context is king<br />
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33. “will excel in 7 areas”<br />Start experience<br />Social communications<br />Hardware choice<br />Photos<br />Best for business users<br />Location aware search<br />Xbox Live gaming<br />
    34. 34. Metro<br />
    35. 35.
    36. 36. Principles of “Metro”<br />Clean, Light, Open, Fast<br />Celebrate Typography<br />Alive in Motion<br />Content, Not Chrome<br />Authentically Digital<br />Focus on the individual<br />Delightful experiences that are easy to use<br />
    37. 37.
    38. 38.
    39. 39. Publishing Process<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />Application and Game Submission<br />.dll<br />.dll<br />.dll<br />.dll<br />.dll<br />.dll<br />.dll<br />.dll<br />App<br />Packaging &<br />Validation<br />App<br />submission<br />Marketplace<br />Windows Phone 7 Deployment Service<br />Apply<br />Test <br />Criteria<br />Add<br />Metadata<br />Sign<br />
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