Why care about mobile? And what is Windows Phone 7?
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Why care about mobile? And what is Windows Phone 7?

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These are the slides I used in my presentations at DevEvening and DDDSW2.

These are the slides I used in my presentations at DevEvening and DDDSW2.
Hopefully they'll prompt memories of what I said.

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  • Cartoons in my presentation are from http://gapingvoid.com/
  • I don’t work for Microsoft!
  • http://www.flickr.com/photos/asurroca/83600305/
  • http://www.flickr.com/photos/patrick_q/204252734/
  • http://www.flickr.com/photos/patrick_q/204252734/Devices
  • http://www.flickr.com/photos/patrick_q/204252734/Internet access
  • http://www.21stcenturychallenges.org/focus/digital-divide-in-britain/
  • Device != desktop
  • http://www.flickr.com/photos/tgaw/310848733/
  • This is (was) my desk
  • http://www.flickr.com/photos/yourdon/2715599454/
  • http://www.flickr.com/photos/rheauchyr/135536978/
  • http://www.flickr.com/photos/olpc/2596796843/
  • http://www.flickr.com/photos/michaelfoleyphotography/4304488107/
  • http://www.flickr.com/photos/ygurvitz/2927161768/
  • http://www.flickr.com/photos/kaotiqua/149688248/
  • input
  • http://www.flickr.com/photos/walkn/3101124067/
  • DisconnectedDesign for occasional connectedness
  • [Perceived] Performance
  • Resources
  • AnnaPart time PR professional and busy mom“My life is a balancing act between work,family, friends, and my own personal needs.”
  • MilesGrowing his own architectural biz“I love running my life real-time so I can takeadvantage of whatever is inspiring me…whetherit’s a new project, a pick up game or a stolenmoment with Anna.”LIFE MAXIMIZERS(don’t read to much into name – proportion of population – will overlap with other groups/classifications)Have or will soon have familyEstablished in their job/careerBalance “exciting & fun” personal life with the “stress and pressure” of work life
  • http://www.flickr.com/photos/travelinlibrarian/223839049/

Why care about mobile? And what is Windows Phone 7? Why care about mobile? And what is Windows Phone 7? Presentation Transcript

  • Matt Lacey
  • http://www.DevEvening.co.uk/
    @DevEvening
  • @wpug

  • “Mobile is essential to the future of broadband,
    “Increasingly, Americans access the Internet from devices they carry around with them wherever they go.”
    - FCC
    “Google’s future depends on the next internet, on cellphones.”
    - Eric Schmidt (CEO Google)
    Mobile phones are more important than PCs for poor nations
    - Bill Gates
    Facebook believes 2010 will be a “watershed” year for mobile
    ”“
  • 4.6 B
    Mobile
    Phones
    1.2 B
    PCs
    Source: ”TomiAhonen Almanac 2010"
  • 1.05 B
    Mobile
    Phones
    1.0 B
    PCs
    Source: “TomiAhonen Almanac 2009 “
  • 70%
    Source: Office National Statistics 2009
  • 123%
    Source: “TomiAhonen Almanac 2009 “
  • Mobile = ?
  • Mobile = !
  • Context is king
  • “will excel in 7 areas”
    Start experience
    Social communications
    Hardware choice
    Photos
    Best for business users
    Location aware search
    Xbox Live gaming
  • Metro
  • Principles of “Metro”
    Clean, Light, Open, Fast
    Celebrate Typography
    Alive in Motion
    Content, Not Chrome
    Authentically Digital
    Focus on the individual
    Delightful experiences that are easy to use
  • Publishing Process
    .xap
    .xap
    .xap
    .xap
    .xap
    .xap
    .xap
    .xap
    Application and Game Submission
    .dll
    .dll
    .dll
    .dll
    .dll
    .dll
    .dll
    .dll
    App
    Packaging &
    Validation
    App
    submission
    Marketplace
    Windows Phone 7 Deployment Service
    Apply
    Test
    Criteria
    Add
    Metadata
    Sign