Mobile
Web 2.0
& MDBF
matt lacey
@mrlacey - mrlacey.co.uk

Eagle Eye Technology
“Creative Thinking for Mobile Technologies”
http://www.eagleeyetechnology.com/
http://m.eagleeyetechnology.com/

Mobile Web 1.0?
• WAP
• WML
• HTML Sites that didn‟t work

Web 2.0
1. The Web as a Platform
2. Harnessing Collective Intelligence
3. Data as the Next “Intel Inside”
4. End of the Software Release Cycle
5. Lightweight Programming Models
6. Above the level of a single device
7. Rich User Experiences

Phones have evolved

Phones have better browsers

Faster Connections

Cheaper, fixed price access

Promotion of usage

Who‟s using the mobile web?
17,400,000 users
in the UK!
- emarketer.com Feb „09

Who‟s using the mobile web?
1,050,000,000 Globally
More than PCs and
Laptops combined!!!

350% increase in mobile
social network usage
- 6 months to Feb „09

Does the
mobile web
really matter?

“expect 50% of traffic in
coming years to be from
mobile devices”
- Nokia Developer Summit (April ‟09)

\"we expect that
eventually the
majority of the usage
of the internet will be
on mobile phones\"

\"Mobile devices
are the most
important
technology of
them all.\"

“Google’s future
depends on the
next internet,
on cellphones.”

Unfortunately mobiles vary
<!--[if lte IE 6]>
….
<![endif]-->

Identifying capabilities
•UAProfile
•WURFL (http://wurfl.sourceforge.net/)
•Device Atlas (http://www.deviceatlas.com)
•DetectRight (http://www.detectright.com/)
•Volantis (http://www.volantis.com/)
•MobileAware (http://www.mobileaware.com/)

<%@ Page language=\"C#\"
Inherits=\"System.Web.UI.MobileControls.Mobile
Page\" %>
<%@ Register TagPrefix=\"Mobile\"
Namespace=\"System.Web.UI.MobileControls\"
Assembly=\"System.Web.Mobile\" %>
<mobile:Form id=Form1 runat=\"server\">
<mobile:Label id=Test Runat=\"Server\">
Hello, Mobile World
</mobile:Label>
</mobile:Form>

http://mdbf.codeplex.com/
Mobile Device Browser File

How can you use it?
Demo

4 Top Tips
• 1 mobile device != another
• Keep pages simple & small
• Test on real devices (eventually)
• Mobilise don‟t just minimise

More Information
•http://mdbf.codeplex.com/
•http://mobiforge.com/
•Talk to me