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Mobile Web 2.0 & MDBF (DDDSW - Grok Talk)
 

Mobile Web 2.0 & MDBF (DDDSW - Grok Talk)

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Slides from the grok talk I gave at DDD SouthWest on 23rd May 2009 on Mobile Web 2.0 & MDBF

Slides from the grok talk I gave at DDD SouthWest on 23rd May 2009 on Mobile Web 2.0 & MDBF

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  • Millions of SMS messages each monthhundreds of thousands of mobile page viewsMobile payments and voucheringworldwide customer base including: Mastercard, ITN, Teletext, SKY CarPhone Warehouse; A UK high street electronics retailer who I can't name yet and many many more.
  • In the beginning was the InternetThen someone thought let’s allow people to be able to access the Internet on their phonesTechnology issues (amongst other things) led to WAP & WML
  • Tim O’Reilly
  • http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
  • \"Data Snacking\"
  • Promotion of mobile web usageFaster connections – 3GFixed price access – if this is new to you find out how much it will cost you to access the web online first.Better devicesBetter browsers
  • Promotion of mobile web usageFaster connections – 3GFixed price access – if this is new to you find out how much it will cost you to access the web online first.Better devicesBetter browsers
  • Promotion of mobile web usageFaster connections – 3GFixed price access – if this is new to you find out how much it will cost you to access the web online first.Better devicesBetter browsers
  • Promotion of mobile web usageFaster connections – 3GFixed price access – if this is new to you find out how much it will cost you to access the web online first.Better devicesBetter browsers
  • Promotion of mobile web usageFaster connections – 3GFixed price access – if this is new to you find out how much it will cost you to access the web online first.Better devicesBetter browsers
  • http://www.emarketer.com/Report.aspx?code=emarketer_2000555
  • Who is this?Do you think his thoughts about the future of the internet are worth listening to?
  • http://befluid.com/wp/googles-eric-schmidt-goes-mobile.html
  • http://communities-dominate.blogs.com/brands/2009/03/eric-schmidt-of-google-discusses-future-mobile-communities-etc-with-charlie-rose.htmlI like this quote. It rings a bell with me. I believe technology has the ability to improve the world for the better. Being able to extend that to technology to mobile can improve things further. Yes, there are more important things than technology or mobiles, but they can be used for good.
  • T. Ahonen – Mobile as 7th of the Mass Media (pg28)
  • UAProfile <70% devicesWURFL - freeDevice Atlas - $99- $299 / server /yeardetectright - call their API – 100,000/month – else $499/monthVolantis – Java based solutionMobile Aware – Java based solution
  • ASP.NET mobile controlsMobile Internet Toolkit
  • Announced at MIX – first released 18th March 2009Will they keep updating in the future or stop like mobile aware controlsCreated for use by Microsoft internally. For their web properties. Based on part on other data sources

Mobile Web 2.0 & MDBF (DDDSW - Grok Talk) Mobile Web 2.0 & MDBF (DDDSW - Grok Talk) Presentation Transcript

  • Mobile Web 2.0 & MDBF matt lacey @mrlacey - mrlacey.co.uk
  • Eagle Eye Technology “Creative Thinking for Mobile Technologies” http://www.eagleeyetechnology.com/ http://m.eagleeyetechnology.com/
  • Mobile Web 1.0? • WAP • WML • HTML Sites that didn‟t work
  • Web 2.0 1. The Web as a Platform 2. Harnessing Collective Intelligence 3. Data as the Next “Intel Inside” 4. End of the Software Release Cycle 5. Lightweight Programming Models 6. Above the level of a single device 7. Rich User Experiences
  • Phones have evolved
  • Phones have better browsers
  • Faster Connections
  • Cheaper, fixed price access
  • Promotion of usage
  • Who‟s using the mobile web? 17,400,000 users in the UK! - emarketer.com Feb „09
  • Who‟s using the mobile web? 1,050,000,000 Globally More than PCs and Laptops combined!!!
  • 350% increase in mobile social network usage - 6 months to Feb „09
  • Does the mobile web really matter?
  • “expect 50% of traffic in coming years to be from mobile devices” - Nokia Developer Summit (April ‟09)
  • quot;we expect that eventually the majority of the usage of the internet will be on mobile phonesquot;
  • quot;Mobile devices are the most important technology of them all.quot;
  • “Google’s future depends on the next internet, on cellphones.”
  • Unfortunately mobiles vary <!--[if lte IE 6]> …. <![endif]-->
  • Identifying capabilities •UAProfile •WURFL (http://wurfl.sourceforge.net/) •Device Atlas (http://www.deviceatlas.com) •DetectRight (http://www.detectright.com/) •Volantis (http://www.volantis.com/) •MobileAware (http://www.mobileaware.com/)
  • <%@ Page language=quot;C#quot; Inherits=quot;System.Web.UI.MobileControls.Mobile Pagequot; %> <%@ Register TagPrefix=quot;Mobilequot; Namespace=quot;System.Web.UI.MobileControlsquot; Assembly=quot;System.Web.Mobilequot; %> <mobile:Form id=Form1 runat=quot;serverquot;> <mobile:Label id=Test Runat=quot;Serverquot;> Hello, Mobile World </mobile:Label> </mobile:Form>
  • http://mdbf.codeplex.com/ Mobile Device Browser File
  • How can you use it? Demo
  • 4 Top Tips • 1 mobile device != another • Keep pages simple & small • Test on real devices (eventually) • Mobilise don‟t just minimise
  • More Information •http://mdbf.codeplex.com/ •http://mobiforge.com/ •Talk to me