This year’s model: strategies for increasing access to research content (ASA Conference 2011)

This year’s model: strategies for increasing access to research content Mark WareAssociation of Subscription Agents Annual Conference 2011

RIN: Dynamics of Improving Access to Research Papers Open access Gold OA Green OA Delayed accessCentralised Article-levelNational licence Transactional models Non-OA

PPVPublisher Individual PDA, Core+Peripheral DocDel PPV convert2Subs DocDelLibrary Aggregator

Ease of access to journal articles % saying access is Easy or Very Easy Base: those describing access to journal articles as important 100% 94% 75% 82% 71% 50% 25% 0% SME Large company University/CollegeSource: Access by UK small and medium-sized enterprises to professional and academicinformation . PRC Report (2009) 5

Difficulties accessing articles SME Large co. Univ Recent 55% 34% 24% difficulty Difficulties 11 6.4 12.4 per year Articles read 112 101 169 per year % articles w/ 10% 6% 7% difficultySource: Access by UK small and medium-sized enterprises to professional and academicinformation . PRC Report (2009) 6

@EF#A&9(,*,(,7& =54,.6,7&H2 .,#,".%/,.#&;2 9#$7:7$5"+&;<2 !"#$%&"(&)**+$,(& -,#,".%/ 012 3,4,+5*6,7"+& =54,.6,7&;2 -,#,".%/ 812 >?@A&B:C+$%&#,%75.&/,"+7/& ;2 D5.*5."7,&02 @EF#A&9(,*,(,7& .,#,".%/,.#&G2 D5.*5."7,&8H2 9#$7:7$5"+&H2 >?@A&B:C+$%&#,%75.&/,"+7/& G2Source: UNESCO (2010); ONS (2010); CEPA estimates

~10–30 million Core: Core readers = core authors Intermediate:Occasional authors << regular readers Periphery: Authors rare, occasional readers common

600–800 million?? Core: Core readers = core authors Intermediate: Occasional authors << regular readers Periphery: Authors rare, occasional readers common New audience? Occasional readers exclusively

Subscribers/PPV 10% Other sources say subscribers ≈ 35–65% Unrecognised???Source: G Bilder 90%

Could we sell more to turnaways? “Publisher A” 40 million visits p.a. 50% non-institutional = 20 million visits 40,000 PPV transactions ≈ 0.2% “conversion rate”Source: DeepDyve

Unsure how to ﬁnd Searched but could not ﬁnd Forgot details Not in library No access from home Found but had to pay Found but technical payment diffs 13% 4% 9% 8% 10% 3% 13% 4% 2% 6% 8% 50% 6% 64% SME 12 Large CompanySource: Access by UK small and medium-sized enterprises to professional and academicinformation . PRC Report (2009)

Issues with Pay Per View• high prices• inhibits browsing• uninformative/misleading abstracts• non-corporate payment mechanism 13

• Opportunity to simplify transactional access?• Purchase-once, view-anywhere functionality• Business model ﬂexibility e.g. • subscriptions • day passes • metered access • pay-per-article • multi-issue packages

PPV in the UK• 60,000 PPV transactions p.a.• @ ~$30 each• = ~£1.2 million

Price 0 0 Quantity

$30 $20Price $10 $5 0 0 Quantity

500 500Articles downloaded (000) 400 300 200 100 60 0 @ $30 @ $5

120,000 112,000Articles downloaded (000) 100,000 80,000 60,000 40,000 20,000 60 500 0 @ $30 @ $5–10 Total

Further information• Research Information Network “Dynamics of Improving Access to Research Papers” • http://is.gd/kEe9vb • & UKSG conference 6 April• These slides • http://www.slideshare.net/mrkwr• Mark Ware Consulting • www.markwareconsulting.com 26

This year’s model: strategies for increasing access to research content (ASA Conference 2011)

by mrkwr on Feb 18, 2011

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This year’s model: strategies for increasing access to research content (ASA Conference 2011) — Presentation Transcript