Gaining Foot Traffic Using Online Marketing Tactics<br />By Laura Lake<br />Author of Consumer Behavior for Dummies<br />O...
Exploring the facts:<br />We have seen an increase of 380.3% of Internet users since 2000.<br />74% of Adults Use the  Int...
Is Your Demographic Online?<br />
Your Potential Customers Are Online Now What?<br />Now it’s time to get your message in front of them and entice them to v...
Multiple Options in Online Marketing<br /><ul><li>Website Marketing</li></ul>Search Engine Marketing <br />Affiliate and S...
Website Marketing<br />In my professional opinion every business needs a website.  It’s the Yellow Pages of Yesterday!<br ...
Search Engine Marketing <br />	Your customers use search engines.  <br />40% of Internet Users use a Search Engine Daily!<...
Don’t Overlook the Obvious	<br />Use Google Maps and Local for a Quick Listing<br />
Affiliate and Strategic Partnerships<br />Affiliate marketing means that you pay a commission to affiliates and partners f...
Content Marketing: Online Words are Worth Money<br />Content marketing is using relevant and valuable information to attra...
Online Consumer Reviews – Let Customers Sell For You!<br />90% of consumers online trust recommendations from people they ...
Social is the Buzz <br />	It's true social media marketing such as Facebook, Twitter and YouTube are the buzz today.<br />...
The Truth About Social Media Marketing<br />Social ROI by Erik Qualman<br />
Excited About Social Media Now?Who wouldn’t be? 	<br />	The Key is to not jump into social media without understanding how...
As if…<br /><ul><li> Facebook
 Twitter
 LinkedIn
 YouTube
 Vimeo
 FriendFeedand MySpace Weren’t Enough</li></li></ul><li>We now have Geo Location and Mobile Apps<br />
We Have Blippy<br />Where consumers share with people what they purchase, where they purchase it and how much they spend<b...
We Have Foursquare<br />Where consumers tell people where they are by “checking in” and receive specials from merchants. <...
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Gaining Foot Traffic Using Online Marketing

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Gaining Foot Traffic Using Online Marketing

  1. 1. Gaining Foot Traffic Using Online Marketing Tactics<br />By Laura Lake<br />Author of Consumer Behavior for Dummies<br />Owner of Laura Lake Consultinghttp://www.lauralake.com<br />
  2. 2. Exploring the facts:<br />We have seen an increase of 380.3% of Internet users since 2000.<br />74% of Adults Use the Internet<br />81% of 30-49 year olds and 70% of individuals between age 50 -64 use the Internet.<br />91% of those with a household income of $75,000+ use the Internet. <br />
  3. 3. Is Your Demographic Online?<br />
  4. 4. Your Potential Customers Are Online Now What?<br />Now it’s time to get your message in front of them and entice them to visit your store!<br />
  5. 5. Multiple Options in Online Marketing<br /><ul><li>Website Marketing</li></ul>Search Engine Marketing <br />Affiliate and Strategic Partnership Marketing<br />Content Marketing<br />Customer Reviews<br />Social Media Marketing<br />Geo Location and Mobile Apps<br />The Key is Figuring Out Which Ones Will Work for YOU<br />
  6. 6. Website Marketing<br />In my professional opinion every business needs a website. It’s the Yellow Pages of Yesterday!<br />Potential customers need to be able to find you when they search for you online. <br />Having an online presence creates a level of credibility and trust.<br />A website gives you a place to send consumers to find out more about you and ultimately purchase your products or services.<br />
  7. 7. Search Engine Marketing <br /> Your customers use search engines. <br />40% of Internet Users use a Search Engine Daily!<br />We’ve coined the word "Googling", because we've all become accustomed to using Google to research and find the information that we need. <br />Consumers go online to gain more information about the products and services that they interested in buying. Will they find you? If you are not doing search engine marketing and optimization the unfortunate answers is probably not. <br />Put your business to the test - take a few minutes to do an online search on your brand, your product, your service and your name. Did you find your company listed anywhere? If you answered no, then you must understand that potential customers are not finding you either. Ultimately this means you could be missing out on sales opportunities and revenue. <br />
  8. 8. Don’t Overlook the Obvious <br />Use Google Maps and Local for a Quick Listing<br />
  9. 9. Affiliate and Strategic Partnerships<br />Affiliate marketing means that you pay a commission to affiliates and partners for selling your products and services. <br />Affiliate marketing is a no-risk method of marketing and it has been around for many years. If you don't have the time to manage an affiliate marketing program you can hire outsource affiliate management companies that can help you in building a successful affiliate marketing program. <br />Affiliate marketing model is fantastic because it's a win-win situation for both your business and your affiliate partners.<br />
  10. 10. Content Marketing: Online Words are Worth Money<br />Content marketing is using relevant and valuable information to attract potential customers to you. This information will not only attract but, if done correctly, will engage your target audience and drive profitable action to your business. It also helps with search engine marketing and optimization. <br />A successful content marketing strategy will deliver consistent valuable information to your target market, when this strategy works you turn the consumers you have targeted into buyers.<br />
  11. 11. Online Consumer Reviews – Let Customers Sell For You!<br />90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009) <br />There were nearly 116 million US user-generated content consumers in 2008, along with 82.5 million content creators. Both numbers are set to climb significantly by 2013 (eMarketer, February 2009) <br />67% of shoppers spend more online after recommendations from online community of friends. (Internet Retailer, September 2009) <br />Using customer reviews – you can let your customers sell for you!!<br />*<br />
  12. 12. Social is the Buzz <br /> It's true social media marketing such as Facebook, Twitter and YouTube are the buzz today.<br />However - I do not think it's a fit for all companies. <br />Facts:<br />Social media marketing is a fantastic way to interact and communicate with potential buyers. <br />Social media takes time and effort. If you are not willing to put in the time and by time I mean spending time on social media daily, then don't do it. <br />Social media is not about just broadcasting, it is about engaging. You must invest at least 15 minutes in the morning and in the evening in order to see even a minimal amount of success using this online marketing method. <br />
  13. 13. The Truth About Social Media Marketing<br />Social ROI by Erik Qualman<br />
  14. 14. Excited About Social Media Now?Who wouldn’t be? <br /> The Key is to not jump into social media without understanding how it works and the required investment of time and resources that is necessary. <br /> You can learn more about social media marketing by participating in the free Social Media Marketing 7 Day Crash Course that I wrote at About.com.<br />
  15. 15. As if…<br /><ul><li> Facebook
  16. 16. Twitter
  17. 17. LinkedIn
  18. 18. YouTube
  19. 19. Vimeo
  20. 20. FriendFeedand MySpace Weren’t Enough</li></li></ul><li>We now have Geo Location and Mobile Apps<br />
  21. 21. We Have Blippy<br />Where consumers share with people what they purchase, where they purchase it and how much they spend<br />
  22. 22. We Have Foursquare<br />Where consumers tell people where they are by “checking in” and receive specials from merchants. <br />
  23. 23. We Have Loopt<br />Where consumers are able to connect with their friends and be shown where they are in the area, because a phone call just isn’t enough anymore. <br />
  24. 24. We Have Groupon<br />Where consumers receive daily offers and can participate in a group discount. <br />
  25. 25. Well You’ve Got There Attention OnlineNow What….<br />
  26. 26. It’s Time To Get Them In the Door<br />You can use your online presence and marketing to:<br />Advertise Specials or New Arrivals<br />Broadcast Celebrity Appearances<br />Inform of Special Events<br />Keep in Touch with Your Consumers – Offer Birthday or Anniversary Specials<br />
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