Gaining Foot Traffic Using Online Marketing

Gaining Foot Traffic Using Online Marketing Tactics
By Laura Lake
Author of Consumer Behavior for Dummies
Owner of Laura Lake Consultinghttp://www.lauralake.com

Exploring the facts:
We have seen an increase of 380.3% of Internet users since 2000.
74% of Adults Use the Internet
81% of 30-49 year olds and 70% of individuals between age 50 -64 use the Internet.
91% of those with a household income of $75,000+ use the Internet.

Is Your Demographic Online?

Your Potential Customers Are Online Now What?
Now it’s time to get your message in front of them and entice them to visit your store!

Multiple Options in Online Marketing
Website Marketing
Search Engine Marketing
Affiliate and Strategic Partnership Marketing
Content Marketing
Customer Reviews
Social Media Marketing
Geo Location and Mobile Apps
The Key is Figuring Out Which Ones Will Work for YOU

Website Marketing
In my professional opinion every business needs a website. It’s the Yellow Pages of Yesterday!
Potential customers need to be able to find you when they search for you online.
Having an online presence creates a level of credibility and trust.
A website gives you a place to send consumers to find out more about you and ultimately purchase your products or services.

Search Engine Marketing
Your customers use search engines.
40% of Internet Users use a Search Engine Daily!
We’ve coined the word "Googling", because we've all become accustomed to using Google to research and find the information that we need.
Consumers go online to gain more information about the products and services that they interested in buying. Will they find you? If you are not doing search engine marketing and optimization the unfortunate answers is probably not.
Put your business to the test - take a few minutes to do an online search on your brand, your product, your service and your name. Did you find your company listed anywhere? If you answered no, then you must understand that potential customers are not finding you either. Ultimately this means you could be missing out on sales opportunities and revenue.

Don’t Overlook the Obvious
Use Google Maps and Local for a Quick Listing

Affiliate and Strategic Partnerships
Affiliate marketing means that you pay a commission to affiliates and partners for selling your products and services.
Affiliate marketing is a no-risk method of marketing and it has been around for many years. If you don't have the time to manage an affiliate marketing program you can hire outsource affiliate management companies that can help you in building a successful affiliate marketing program.
Affiliate marketing model is fantastic because it's a win-win situation for both your business and your affiliate partners.

Content Marketing: Online Words are Worth Money
Content marketing is using relevant and valuable information to attract potential customers to you. This information will not only attract but, if done correctly, will engage your target audience and drive profitable action to your business. It also helps with search engine marketing and optimization.
A successful content marketing strategy will deliver consistent valuable information to your target market, when this strategy works you turn the consumers you have targeted into buyers.

Online Consumer Reviews – Let Customers Sell For You!
90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)
There were nearly 116 million US user-generated content consumers in 2008, along with 82.5 million content creators. Both numbers are set to climb significantly by 2013 (eMarketer, February 2009)
67% of shoppers spend more online after recommendations from online community of friends. (Internet Retailer, September 2009)
Using customer reviews – you can let your customers sell for you!!
*

Social is the Buzz
It's true social media marketing such as Facebook, Twitter and YouTube are the buzz today.
However - I do not think it's a fit for all companies.
Facts:
Social media marketing is a fantastic way to interact and communicate with potential buyers.
Social media takes time and effort. If you are not willing to put in the time and by time I mean spending time on social media daily, then don't do it.
Social media is not about just broadcasting, it is about engaging. You must invest at least 15 minutes in the morning and in the evening in order to see even a minimal amount of success using this online marketing method.

The Truth About Social Media Marketing
Social ROI by Erik Qualman

Excited About Social Media Now?Who wouldn’t be?
The Key is to not jump into social media without understanding how it works and the required investment of time and resources that is necessary.
You can learn more about social media marketing by participating in the free Social Media Marketing 7 Day Crash Course that I wrote at About.com.

As if…
Facebook
Twitter
LinkedIn
YouTube
Vimeo
FriendFeedand MySpace Weren’t Enough

We now have Geo Location and Mobile Apps

We Have Blippy
Where consumers share with people what they purchase, where they purchase it and how much they spend

We Have Foursquare
Where consumers tell people where they are by “checking in” and receive specials from merchants.

We Have Loopt
Where consumers are able to connect with their friends and be shown where they are in the area, because a phone call just isn’t enough anymore.

We Have Groupon
Where consumers receive daily offers and can participate in a group discount.

Well You’ve Got There Attention OnlineNow What….

It’s Time To Get Them In the Door
You can use your online presence and marketing to:
Advertise Specials or New Arrivals
Broadcast Celebrity Appearances
Inform of Special Events
Keep in Touch with Your Consumers – Offer Birthday or Anniversary Specials

Gaining Foot Traffic Using Online Marketing

by mrktpro on Jul 07, 2010

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