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Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
Eleftherios Hatziioannou - Pazarlama Zirvesi 2011
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Eleftherios Hatziioannou - Pazarlama Zirvesi 2011

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Transcript

  • 1. EleftheriosHatziioannou Nathaniel Hansen
  • 2. STOP DOUBTING – IT`S REAL!
  • 3. RELATIONSHIPSCREATE TRANSACTIONS
  • 4. MEETING TONY HSIEHCEO OF ZAPPOS
  • 5. GET THERESTEP-BY-STEP! WIN LEARN / ADAPT ENTER / ACT BUILD YOUR STRATEGYLISTEN
  • 6. UNDERSTAND YOUROWN BUSINESS FIRST
  • 7. IT`S A LONG-TERM PROCESS
  • 8. TAP INTO THEWORLD WIDE MIND
  • 9. GATHER AND STRUCTURE DATA VIASOCIAL INTELLIGENCE
  • 10. WHAT DO YOU WANT TO DO INSOCIAL BUSINESS? Sales/ Production R&D Marketing (Mass Service Open Social Customizatio CustomerInnovation Commerce/ n Service 2.0Community Group Prosumer) Buying
  • 11. SELECT PLATFORMSLESS CAN BE MORE BRAND FIT TARGET GROUP INFLUENCER REACH
  • 12. #SOCIAL MEDIA POLICY
  • 13. PASSIONATE TEAMNOT JUST AN AGENCY
  • 14. NEW ROLES HAVE EMERGEDTHE SOCIAL MEDIA MANAGER R&D Prospects PR Customers Marketing Social Media Key Influencers Sales Manager HR Stakeholders Legal Competitors PM
  • 15. SIZE DOESN`T ALWAYS MATTER#KPIs
  • 16. USE TOOLS TO SIMPLIFYYOUR WORK/LIFE
  • 17. ADJUST MESSAGETO WHEREVER YOU ENGAGE
  • 18. OPTIONS FOR HOW TO SHOW UP Graphic by Jess3.com
  • 19. IT`S NOT ABOUT YOUIT`S ABOUT THEM
  • 20. ONCE THE BASICS WORKSHINE

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