The Display Campaign Optimizer is a tool that increases conversions by automatically managing, targeting and bidding for campaigns on the Google Display Network.

1. Optimize your campaign.
Use the DCO
Display Campaign
Optimizer.
Let Google technology manage
your display campaigns for you.

2. Optimize your campaign.
Use the DCO
What is the Display
Campaign Optimizer?
What? How it
works
Benefits Case
Study
Conclusion
● The Display Campaign Optimizer (DCO) automatically finds the best
places to show your ads across the Google Display Network.
● To use this tool all you need to do is let us know your target cost-per-
acquisition (CPA).

3. Optimize your campaign.
Use the DCO
● It explores new inventory across millions of sites in
the Google Display Network, evaluating dozens of
factors in real time.
● Delivers more conversions at your desired CPA.
What? Case
Study
Conclusion
How the Display Campaign
Optimizer works.
How it
works
Benefits

4. Optimize your campaign.
Use the DCO
How the Display Campaign
Optimizer works.
● DCO finds additional conversions for the Google Display Network and
shows your ads on relevant sites which you may have missed.
● It works on Desktop, Mobile and Tablet devices.
● Available to small and medium business advertisers.
What? Case
Study
ConclusionHow it
works
Benefits

5. Optimize your campaign.
Use the DCO
Learn
It provides landing
page and campaign
history analysis.
Benefits of using the Display
Campaign Optimizer.
What? Case
Study
ConclusionHow it
works
Benefits
Target
It defines new groups
of placements related
to your product.
Optimize
Adjusts bids and
targeting based on
your performance.
Expand
Reaches new groups
of placements over
time.

6. Optimize your campaign.
Use the DCO
In 2012 Groupon acquired millions of subscribers by enticing users with relevant
deals in their cities.
● Groupon showed daily deals at the exact moment users read related web content.
● Display Campaign Optimizer automated campaign targeting and
bidding to boost conversions in a cost-effective manner.
● Standard display formats were the perfect canvas for delivering a simple
and compelling message.
Case Study.
*Source: Google Internal Data. Last updated: July 2012.
What? Case
Study
ConclusionHow it
works
Benefits

7. Optimize your campaign.
Use the DCO
Results.
*Source: Google Internal Data. Last updated: July 2012.
What? Case
Study
Conclusion
1,000+ deals
In 43 countries
With 85 million subscribers
How it
works
Benefits

8. Optimize your campaign.
Use the DCO
Conclusion.
The Display Campaign Optimizer gets you more conversions at a lower cost,
increasing your ROI and ultimately helping to place your ad in front of more
potential customers for less.
What? Case
Study
ConclusionHow it
works
Benefits

9. Optimize your campaign.
Use the DCO
Thank you.
If you have any queries or would like help
setting up the Display Campaign Optimizer
please contact:
www.mrkt360.com