Adventist Media Convergence

Traveling where missionaries cannot go.

Determined To Listen

Mission Statement “ Adventist World Radio broadcasts the Adventist hope in Christ to the hardest-to-reach people groups of the world in their own languages.” Q

A Unique Ministry Priority: the hardest-to-reach places (10/40 window)

Broadcasts in 75 languages, by native speakers

Broadcast Languages
Afar, Amharic, Arabic, Assamese Bangla, Bari,
Bulgarian , Burmese, Cebuano,
Chin, Dialec Arabic, E nglish,
Farsi, French, Fulfulde, German, Hausa, Hindi,
Hmong, Igbo, Illocano,
Illongo, Indonesian, Italian,
J apanese, Javenese,
continued

Juba Arabic, Jula (Dyula) Kabyle, Kannada, Karen, Kazakh, Khmer, Kirghiz, Korean, Maasai, Malagasy, Malayalam, M andarin, Marathi, Mizo, Mongolian, Moru, Nepali, NE Thai (Lao) Oromo, East Panjabi, Portuguese, Russian, S inhala, Somali, Spanish, Swahili, Tachelit, Tajiki, Tagalog, Tamil, Telugu, Thai Tigrinya, Turkish Ukrainian, Urdu, Uzbek, Uyghur, Vietnamese, Yoruba Zande AWR Languages, continued

Studios

STUDIOS

AWR’s Youngest Producer

Programs for non-Christians

Hindu Worship

Buddhism

Listener in Nepal
“ I did not know there was another religion besides Hindu and Buddhist in the world. As you talked about the true Bible and all the things that are happening according to the Bible, I believe it totally. In our ancestor's religion there are no such things mentioned about the future, there is only the cycle of reincarnation. But it is so nice to believe that Jesus loves us personally and gives us the assurance of eternal life. Bible must be a wonderful book. Please help me get one copy.”
-- Eastern Nepal.

Uses appropriate media
for each community
Shortwave
AM/FM
Internet
Podcasting
MegaVoice Ambassadors

AWR Broadcast Coverage

KSDA -- Guam

GUAM – Antennas, Transmitters

Making Waves
A New AWR Television Program !
Seen on:
The Hope Channel
3ABN
AWR Web Site
Safe TV
KBLN
NRB TV

The Future of Radio

Radio Listeners - Australia Radio Effectiveness Research Main Business Hours

Radio & Television Radio Effectiveness Research

Radio’s Penetration
“ At present, radio has the greatest penetration of any media form with low cost radios found nearly universally through low and middle-income countries.”
--Radio: A Post Nine-Eleven Strategy for Reaching the World’s Poor , by Stephen Sposato and William A. Smith, Univ Press of America, 2005.

Radio in Africa
“ Radio is by far the most important, most used, and most trusted medium of communication in East Africa. People use it both for accessing information and for entertainment. It is an indispensable tool for learning about dangers to community, obtaining advice on a variety of issues, and fueling the daily conversations carried on by people in an oral society. Many other institutions, including governments and churches, do not share the same level of trust as radio. People in rural communities report a whole host of difficulties that they must deal with on a daily basis. . . “

July 31, 2008, Volume Two, Issue Two, Media Intelligence Newsletter .

Radio of the Future
Embraces convergence.
Focuses on unique and thematic content. (Like Podcasting)
The ability to be truly “live” is a great attraction of radio.
Local content.
It must be Interactive (e.g. talk shows, listeners involved in content selection)

Convergence

Convergence – Development of the Concept
Arising from “systems” view of organizations.
Networking – a step in this direction.
“ Tell the World” – Media Committee
Spontaneous movements in this direction.
SAD – integrated evangelism
SPD – Reorganization
Infrastructure is making it possible
An idea whose time has come

South Pacific Division Adventist Media Network
Adventist Media Network is envisioned to become a “fusion of the media, . . . a cross-fertilization of production and promotion across the media, including print, radio, television, and Internet.”
Allen Steele, CEO of AMN
example: media synergy

Definition of Convergence
How producers of media and consumers interact on a social level and use various media platforms to create new experiences, new forms of media and content that connect us socially.

Benefits of Convergence
Extends Reach – e.g. Newspaper chains, and Television/Radio networks; IP-based TV
Adds interactive possibilities – e.g. Radio on internet; online radio campaigns
Internationalize the media – e.g. Radio locator
Bringing internet to Radio – e.g. Internet browsing on radio in Sri Lanka

Uses digital media which can be tracked, managed, and optimized – e.g. Digital Billboards
Digital media can be adapted for any media outlet – e.g. TV, Internet, magazine publishing, music recording, film production
Cross promotion & cross selling

Fewer devices – e.g. my cell phone
Portability, flexibility – e.g. Podcasting
Television converged the technologies of movies and radio (but radio did not die), and is now being converged with the mobile phone industry.

Media Convergence “ . . . the most significant technological trend is that of media convergence.” Heather Johnson, Outreach Magazine January/February 2007

Requirements for Convergence
Ownership of several media
OR
Teamwork
Common mission, not competition
Internal Communication and collaboration
Good Personal Relationships

Convergence in Adventist Media
PODCASTING

AWR’s Experiment
French Health Programs – 230,000 subscribers
Amharic speaking man from Ethiopia.
A new generation of distribution for AWR – 75 plus languages available to the entire world.
Video or TV can also be podcast.
Automated through the MAM.

Definition of podcasting
Podcasting is a term used to describe a collection of technologies for automatically distributing audio and/or video programs over the Internet using a publisher/subscriber model.
It differs from earlier online delivery of audio because it automatically transfers the digital media files to the user’s computer for later use.
http://en.wikipedia.org/wiki/Podcasting

Podcasting
“ Podcasting” combines two words: “iPod” and “broadcasting”.
You don’t need an iPod to listen to a podcast! Any PC will be fine!
Alternative terms would be “audio blog” or “audioblogging”

Podcasting - What It Is
A podcast is really just an mp3 audio file that is distributed via an RSS feed (by linking the mp3 file to a blog posting or to a web page).
Current “podcatching” software, such as iTunes , allows the user to subscribe to an RSS feed ; the software will automatically download new podcasts when they become available.

Podcasting – The Listener
Subscribes to the RSS feed for the blog using “podcatching” software (such as iTunes) ONE TIME ONLY
New podcasts are automatically downloaded to the user’s PC – and can be played on the computer
The mp3 files can be “synched” to a portable mp3 player, such as an iPod, for anytime, anyplace listening – mobile learning – “m-learning”.

PodCasting devices
Misconception
What is podcasting ?

Alternatives to the iPod
Creative Technology
iRiver
Sony
Archos
Dell
Etc…

MEDIA ASSET MANAGER

The Media industry yesterday
All material came from similar sources
Well defined channels – Print, Radio, TV mediums
Audience expectations were well understood
Market segmentation, granularity
Perceived media hierarchy
Comfortable with the demarcation

Digital asset management consists of automating tasks and decisions surrounding ingesting , tagging , modifying , cataloguing , storage , timely movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF . Media Asset Management

Core Advantages
Produce once, use many
Find ing content easily / remotely
Selective (web) Media-on-demand
Automating content processing & timely distribution
Minimizes risk/cost of deploying on new technological platform

Possible Synergy ?
Many Media types
Many Platforms
Distributed Storage
Many Users / sub-Organizations

Unified Online Library of Content
Global Distribution of Content
Controlled Sharing of Resources
Cost Optimization
Synergy Advantages

Media re-purposing

Media Asset Management Example for Video / Audio { Olá G’Day

MAM Solutions Text

CROSS PROMOTION

Cross Promotion
TV advertises radio frequencies & programs
Radio advertises TV broadcasts & programs
TV & Radio refer people to Internet.
Internet advertises Radio and TV
Published books and magazines advertise Radio, TV
E.g. “Adventist World” for the Public – advertises Radio and TV, while Radio and TV advertises Adventist World

SATELLITE SERVICES

Maximize Use of Satellite Channels
Small band-width can be used for audio.
Satellites can therefore be used for both video and audio.
Audio can be delivered to places where low-power FM stations can be used.
Where populations may not have dishes, the FM broadcast can deliver the message using the same infrastructure.

WORLD COVERAGE

Tell the World – Every person
Our mandate from GC Strategic Planning Committee
Where do we have media coverage and where do we have nothing?
We must use every media means to reach the entire world:
Television, Radio, Internet, Print

SHARED CONTENT

Re-purposing
Video content for TV, DVDs, Internet, YouTube, etc.
Audio content can be used on Radio, Internet, CDs, Podcasts
Multi-channel audio (several languages) can support one channel video feed.
The audio of a video asset may be able to be used separately and various digital outlets.

Convergence Are there Other Ways?

Adventist Media Convergence

by Marvin King

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