Brand protect june 2010 overview


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Brand protect june 2010 overview

  1. 1. Internet Threat Management<br />
  2. 2. Internet Crime is growing exponentially...<br />$559 Million in Online Fraud <br />(Source: The Internet Crime Complaint Center )<br />$221 Billion in Identity Theft<br />(Source: Aberdeen Group)<br />$400 Billion in counterfeit goods sold <br />(Source: <br />But Cyber Criminals are no longer the only threat! <br />The emergence of Social Media and Blogs have increased the risk significantly. Threats can now come from competitors, dissatisfied employees or even just careless practices.<br />
  3. 3. The Social Media Phenomenon<br />
  4. 4. 58% of executives agree..... <br />....that reputational risk and social networking should be a board room issue.<br />
  5. 5. Internet Threat Profiles<br />Brand Abuse<br />Lost revenues due to traffic diversion<br />Counterfeit & illicit channel activity<br />Abuses of Intellectual Property<br />Unauthorized association by 3rd parties<br />Social Media<br />Defamatory or misleading discussion<br />Disgruntled employees<br />Inappropriate disclosure<br />Identity Theft<br />Phishing, Malware, Vishing, SMShing, etc.<br />5<br />
  6. 6. Why The Concern<br />Diverts customer traffic and Reduces Revenue <br />Falsely connects brands with illegal or offensive activities<br />Dilutes Intellectual Property Rights and Brand Value<br />Creates short and longer term Reputation & Trust erosion<br />Exposes companies and its officers to legal liability<br />You have a responsibility to protect your Clients, Employees and Shareholders from internet threats!<br />6<br />
  7. 7. Online “Situation Awareness”<br />Managing your Online Presenceinvolves being aware of what is happening on third party websites, in social media discussions and in other online references to you and understanding how this information, events, and your own actions will impact your goals and objectives, both now and in the future. <br />
  8. 8. What do we do?<br />Constantly search the internet for threats to your revenues, intellectual property rights & reputation<br />Provide a prioritized threat feed, via a secure portal, filtered & categorized for you by data analysts<br />Help formulate appropriate responses & provide tools to help you manage workflow and take action<br />8<br />
  9. 9. Benefits Span the Organization<br />IP Legal<br />Online Marketing<br />Corporate Risk<br />Security/IT<br />Strategic Marketing/<br />Channels<br />IR/PR<br />Corporate Communications<br />
  10. 10. Specifics of Threat Management Offering<br />Data Feed; A comprehensive data feed that Includes keyword, link, email & Image searches that have been filtered & categorized<br />Portal Tools; A secure online portal that facilitates company wide workflow and includes management tools to help you analyze and respond to potential threats easily and effectively<br />Data Record Storage; A database with unlimitedhistory on infractions to allow for benchmarking, intelligence, litigation support and legal compliance<br />10<br />
  11. 11. Modules and Pricing<br />Brand Abuse + Identity Theft:<br />$2,500/ Month (Annual $25,000) per brand search<br />Social Media: $1,500/ Month (Annual $15,000)<br />MITIGATION SERVICES :<br />Identity Theft Takedowns, Cease and Desist actions and Social Media responses. (Volume based pricing)<br />
  12. 12. Award Winning Technology<br />LinkWalker and ImageWalker: Proprietary Technology continuously monitors the internet, providing a unique ability to track keywords, images and logos, find sub-domains of interest, follow links and filter discussion.<br />Social Media Analysis & Research Tool (SMART): Proprietary automated scoring algorithm with a built in learning system, for more accurate classification and scoring of relevancy and sentiment of discussions. <br />12<br />
  13. 13. Additional Services<br />Threat Management and Social Media experts for advice and support in formulating strategy and response<br />24/7 Emergency Response; Global, “follow the sun”, Incident Response Team that has relationships with 4,000+ internet service providers covering over 90% of Worldwide Internet Traffic, to assist in takedowns of more serious threats<br />Tailored Threat management programs such as: Channel Compliance, Auction Monitoring, Digital Watermarking<br />13<br />
  14. 14. Company Overview<br /><ul><li>Toronto based company, founded 2001
  15. 15. Award winning proprietary technology
  16. 16. Certified by F.I.R.S.T(Forum for Incident Response Security Teams)
  17. 17. FS-ISAC Affiliate Board Advisor (Financial Services-Information Sharing and Analysis Center)
  18. 18. Microsoft & Firefox partner</li></ul>14<br />
  19. 19. Sample Clients<br />15<br />
  20. 20. Key Benefits<br /><ul><li>Govern Brand Presence Online
  21. 21. Manage Risks Proactively
  22. 22. Comply with Regulatory Requirements
  23. 23. Enhance Cross-Functional Effectiveness
  24. 24. Access Expert Help, Tools & Best Practices</li></ul>16<br />