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Social media 101 november 2011

Social media 101 november 2011



An introduction to social media for our District and school use.

An introduction to social media for our District and school use.



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  • A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. <br />
  • is a social news website where the registered users submit content, which could either be links or a text "self" post. Other users then vote the submission "up" or "down," which is used to rank the post and determine its position on the site&apos;s pages and front page. <br />

Social media 101 november 2011 Social media 101 november 2011 Presentation Transcript

  • Social Media: Why in our Schools? November 21, 2011 Burnaby South Secondary John Tyler
  • What is Social Media? Wikipedia defines Social Media as: • ‘media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn one-way communication into interactive dialogues.’
  • Why do we need to consider using this in our schools?
  • Why do we need to consider using this in our schools?
  • What they say…
  • What they say…
  • Why promote this, kids are already losing the ability to connect?
  • Changes With permission from:George & Alec Couros Conquering Myths of Social Media & Learning
  • Evolution JD Hancock: http://www.flickr.com/photos/jdhancock/3371243601/sizes/m/in/photostream/
  • 1980’s http://www.hwdsb.on.ca/greensville/images/computerlab.jpg 1990’s http://www.armstrong.edu/images/75th/computer_lab.jpg
  • 2000 WT Librarian @ http://www.flickr.com/photos/wtlibrarian/4576396539/sizes/m/in/photostream/ 2009 http://www.flickr.com/photos/kjitty/631560839/sizes/m/in/photostream/
  • Lab 2011 http://edtechbytes.com/wp-content/uploads/2009/06/ipodoctupusdiagram.jpg Lab of the Future? http://www.eschoolnews.com/wp-content/blogs.dir/2/files/2011/05/byodresized.jpg
  • Basics of Social Media in Burnaby Schools • Blogging • Social Networking • Media Sharing
  • Blogging Examples currently used in SD41 • http://blogs.sd41.bc.ca/ • Wordpress.com • Blogger.com • Edublog
  • Micro Blogs Some examples include: • Twitter • Tumblr • Jaiku (closing Jan 2012) • Hictu (focusses more on media sharing)
  • Media Sharing • • • • • Youtube Schooltube Digg Reddit Flickr
  • Social Networking • • • • • Facebook Google+ LinkedIn Twitter Skype
  • How to set up your account… • • • • Go to: http://www.twitter.com Click “sign-up” Follow their step by step instructions…
  • ▪Your picture: you should definitely have some sort of picture people seem to respond better to actual photos. ▪Your bio: it is very helpful to include keywords here because often, when someone is deciding whether to follow you or not, this is where they get their first impression of you.
  • To begin my suggestion is for you to decide what you want to use your account for ie. collegial conferencing, school based information, or personal connections.
  • With permission from: George & Alec Couros, Conquering Myths of Social Media and Learning, April 2011
  • Tweeting • You’re limited to 140 characters so you may find you begin to choose your words carefully. • This usually leads to more direct updates.
  • Some of the basics • @REPLIES If you start a tweet with @(username), this will automatically land in that person’s @replies folder. You’ll notice that if you reply to something someone said, your message will automatically start with this @…address. These tweets will show up in your friend’s tweet-streams only if they have chosen to see @replies - this is a setting you can control.
  • • DM stands for Direct Messages. These are private messages that most people choose to use to introduce themselves or to bring an elongated reply conversation over to a more appropriate venue. You can DM someone from your DM folder or from the sidebar of their profile page, but only if they are following you. • RT This stands for ReTweet. If you want to share what someone else tweeted, it is only polite to give them credit by including RT @(username) somewhere in your message.
  • The Hashtag - # • A hashtag is just a short character string preceded by a hash sign (#). This effectively tags your tweets allowing people to easily find and aggregate tweets related to the event being covered. • Also, Twitter hashtags are completely ad hoc. There’s no registration process it’s nothing more than a convention. Just go for it and see what happens. • #burnabysouth, #gorebels, #sd41
  • Etiquette • Some people say that it is polite to follow anyone who follows you, others choose to follow very small, select groups. • I want to be able to have conversations with people.
  • Now that your set-up • You can search for people you know • A lot of people simply follow the conversations. • Don’t be afraid to hit send!
  • Top 10 Basics when using Social Media in SD41 10) all SD41 online communication must be authorized 9) staff making official use of online media should disclose their position and status. Administrators of SD41 Social Media profiles should be transparent, visible, and accessible: – Who they are (name) – Picture – What their role is
  • Top 10 Basics when using Social Media in SD41 8) Systems are to be in place to ensure online communication is consistent with information and advice being provided by the Board through other media and forums; 7) Staff should be receptive to ideas and comments provided online by stakeholders, they themselves should avoid any statement that could be perceived as criticizing SD41 policies;
  • Top 10 Basics when using Social Media in SD41 6) Information and views provided should be accurate, clear and expressed in a way that it can not be misrepresented; ·all communication should be courteous and constructive; 5) Intellectual property, copyright and privacy issues must be taken into account; 4) Keep confidential and proprietary information private. Respect the privacy rights of others.
  • Top 10 Basics when using Social Media in SD41 3) Establish baseline expectations for staff participation in social media and model what you want to see from community participation. 2) Create a system for monitoring your school’s social media sphere;
  • Top 10 Basics when using Social Media in SD41 1) Think twice, post once.
  • Final Thoughts • Extend trust to your community. Others will meet your expectations, so set them high. http://richullman.files.wordpress.com/2011/07/trust-coin.jpg
  • Be Transparent Be Active Be Timely
  • Happy Networking
  • Resources Couros, A. and Couros, C. April 2011. “Conquering Myths of Social Media & Learning”, Digital Learning Conference. Vancouver BC. Retrieved November 2, 2011 from http://www.slideshare.net/courosa/conquering-the-myths-of-social-media-7668278 Zarrella, D. and Zarrella, A. “The Facebook Marketing Book”. O’ Reilly Media. Canada. 2011. Zarrella, D. and Zarrella, A. “The Social Media Marketing Book”. O’ Reilly Media. Canada. 2010.