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Social Media:
Why in our Schools?

November 21, 2011
Burnaby South Secondary
John Tyler
What is Social Media?
Wikipedia defines Social Media as:
• ‘media for social interaction, using highly
accessible and scal...
Why do we need to consider using
this in our schools?
Why do we need to consider using
this in our schools?
What they say…
What they say…
Why promote this, kids are already losing the ability to
connect?
Changes

With permission from:George & Alec Couros Conquering Myths of Social Media & Learning
Evolution

JD Hancock: http://www.flickr.com/photos/jdhancock/3371243601/sizes/m/in/photostream/
1980’s

http://www.hwdsb.on.ca/greensville/images/computerlab.jpg

1990’s

http://www.armstrong.edu/images/75th/computer_l...
2000

WT Librarian @ http://www.flickr.com/photos/wtlibrarian/4576396539/sizes/m/in/photostream/

2009

http://www.flickr....
Lab 2011

http://edtechbytes.com/wp-content/uploads/2009/06/ipodoctupusdiagram.jpg

Lab of the Future?

http://www.eschool...
Basics of Social Media in
Burnaby Schools
• Blogging
• Social Networking
• Media Sharing
Blogging
Examples currently used in SD41
• http://blogs.sd41.bc.ca/
• Wordpress.com
• Blogger.com
• Edublog
Micro Blogs
Some examples include:
• Twitter
• Tumblr
• Jaiku (closing Jan 2012)
• Hictu (focusses more on media sharing)
Media Sharing
•
•
•
•
•

Youtube
Schooltube
Digg
Reddit
Flickr
Social Networking
•
•
•
•
•

Facebook
Google+
LinkedIn
Twitter
Skype
How to set up your account…
•
•
•
•

Go to:
http://www.twitter.com
Click “sign-up”
Follow their step by step instructions…
▪Your picture: you should definitely have some
sort of picture people seem to respond better to
actual photos.
▪Your bio: ...
To begin my suggestion is for you to
decide what you want to use your
account for ie. collegial conferencing,
school based...
With permission from: George & Alec Couros, Conquering Myths of Social Media and Learning, April 2011
Tweeting
• You’re limited to 140 characters so you
may find you begin to choose your
words carefully.
• This usually leads...
Some of the basics
• @REPLIES If you start a tweet with
@(username), this will automatically land in
that person’s @replie...
• DM stands for Direct Messages. These are
private messages that most people choose to
use to introduce themselves or to b...
The Hashtag - #
• A hashtag is just a short character string preceded
by a hash sign (#). This effectively tags your
tweet...
Etiquette
• Some people say that it is polite to follow
anyone who follows you, others choose to
follow very small, select...
Now that your set-up
• You can search for people you know
• A lot of people simply follow the
conversations.
• Don’t be af...
Top 10 Basics when using Social
Media in SD41
10) all SD41 online communication must be
authorized
9) staff making officia...
Top 10 Basics when using Social
Media in SD41
8) Systems are to be in place to ensure online communication
is consistent w...
Top 10 Basics when using Social
Media in SD41
6) Information and views provided should be accurate, clear and
expressed in...
Top 10 Basics when using Social
Media in SD41
3) Establish baseline expectations for staff participation in
social media a...
Top 10 Basics when using Social
Media in SD41
1) Think twice, post once.
Final Thoughts
• Extend trust to your
community. Others will
meet your expectations, so
set them high.

http://richullman....
Be Transparent

Be Active

Be Timely
Happy Networking
Resources
Couros, A. and Couros, C. April 2011. “Conquering Myths of Social Media & Learning”, Digital Learning
Conference...
Social media 101 november 2011
Social media 101 november 2011
Social media 101 november 2011
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Social media 101 november 2011

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An introduction to social media for our District and school use.

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  • A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
  • is a social news website where the registered users submit content, which could either be links or a text "self" post. Other users then vote the submission "up" or "down," which is used to rank the post and determine its position on the site's pages and front page.
  • Transcript of "Social media 101 november 2011"

    1. 1. Social Media: Why in our Schools? November 21, 2011 Burnaby South Secondary John Tyler
    2. 2. What is Social Media? Wikipedia defines Social Media as: • ‘media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn one-way communication into interactive dialogues.’
    3. 3. Why do we need to consider using this in our schools?
    4. 4. Why do we need to consider using this in our schools?
    5. 5. What they say…
    6. 6. What they say…
    7. 7. Why promote this, kids are already losing the ability to connect?
    8. 8. Changes With permission from:George & Alec Couros Conquering Myths of Social Media & Learning
    9. 9. Evolution JD Hancock: http://www.flickr.com/photos/jdhancock/3371243601/sizes/m/in/photostream/
    10. 10. 1980’s http://www.hwdsb.on.ca/greensville/images/computerlab.jpg 1990’s http://www.armstrong.edu/images/75th/computer_lab.jpg
    11. 11. 2000 WT Librarian @ http://www.flickr.com/photos/wtlibrarian/4576396539/sizes/m/in/photostream/ 2009 http://www.flickr.com/photos/kjitty/631560839/sizes/m/in/photostream/
    12. 12. Lab 2011 http://edtechbytes.com/wp-content/uploads/2009/06/ipodoctupusdiagram.jpg Lab of the Future? http://www.eschoolnews.com/wp-content/blogs.dir/2/files/2011/05/byodresized.jpg
    13. 13. Basics of Social Media in Burnaby Schools • Blogging • Social Networking • Media Sharing
    14. 14. Blogging Examples currently used in SD41 • http://blogs.sd41.bc.ca/ • Wordpress.com • Blogger.com • Edublog
    15. 15. Micro Blogs Some examples include: • Twitter • Tumblr • Jaiku (closing Jan 2012) • Hictu (focusses more on media sharing)
    16. 16. Media Sharing • • • • • Youtube Schooltube Digg Reddit Flickr
    17. 17. Social Networking • • • • • Facebook Google+ LinkedIn Twitter Skype
    18. 18. How to set up your account… • • • • Go to: http://www.twitter.com Click “sign-up” Follow their step by step instructions…
    19. 19. ▪Your picture: you should definitely have some sort of picture people seem to respond better to actual photos. ▪Your bio: it is very helpful to include keywords here because often, when someone is deciding whether to follow you or not, this is where they get their first impression of you.
    20. 20. To begin my suggestion is for you to decide what you want to use your account for ie. collegial conferencing, school based information, or personal connections.
    21. 21. With permission from: George & Alec Couros, Conquering Myths of Social Media and Learning, April 2011
    22. 22. Tweeting • You’re limited to 140 characters so you may find you begin to choose your words carefully. • This usually leads to more direct updates.
    23. 23. Some of the basics • @REPLIES If you start a tweet with @(username), this will automatically land in that person’s @replies folder. You’ll notice that if you reply to something someone said, your message will automatically start with this @…address. These tweets will show up in your friend’s tweet-streams only if they have chosen to see @replies - this is a setting you can control.
    24. 24. • DM stands for Direct Messages. These are private messages that most people choose to use to introduce themselves or to bring an elongated reply conversation over to a more appropriate venue. You can DM someone from your DM folder or from the sidebar of their profile page, but only if they are following you. • RT This stands for ReTweet. If you want to share what someone else tweeted, it is only polite to give them credit by including RT @(username) somewhere in your message.
    25. 25. The Hashtag - # • A hashtag is just a short character string preceded by a hash sign (#). This effectively tags your tweets allowing people to easily find and aggregate tweets related to the event being covered. • Also, Twitter hashtags are completely ad hoc. There’s no registration process it’s nothing more than a convention. Just go for it and see what happens. • #burnabysouth, #gorebels, #sd41
    26. 26. Etiquette • Some people say that it is polite to follow anyone who follows you, others choose to follow very small, select groups. • I want to be able to have conversations with people.
    27. 27. Now that your set-up • You can search for people you know • A lot of people simply follow the conversations. • Don’t be afraid to hit send!
    28. 28. Top 10 Basics when using Social Media in SD41 10) all SD41 online communication must be authorized 9) staff making official use of online media should disclose their position and status. Administrators of SD41 Social Media profiles should be transparent, visible, and accessible: – Who they are (name) – Picture – What their role is
    29. 29. Top 10 Basics when using Social Media in SD41 8) Systems are to be in place to ensure online communication is consistent with information and advice being provided by the Board through other media and forums; 7) Staff should be receptive to ideas and comments provided online by stakeholders, they themselves should avoid any statement that could be perceived as criticizing SD41 policies;
    30. 30. Top 10 Basics when using Social Media in SD41 6) Information and views provided should be accurate, clear and expressed in a way that it can not be misrepresented; ·all communication should be courteous and constructive; 5) Intellectual property, copyright and privacy issues must be taken into account; 4) Keep confidential and proprietary information private. Respect the privacy rights of others.
    31. 31. Top 10 Basics when using Social Media in SD41 3) Establish baseline expectations for staff participation in social media and model what you want to see from community participation. 2) Create a system for monitoring your school’s social media sphere;
    32. 32. Top 10 Basics when using Social Media in SD41 1) Think twice, post once.
    33. 33. Final Thoughts • Extend trust to your community. Others will meet your expectations, so set them high. http://richullman.files.wordpress.com/2011/07/trust-coin.jpg
    34. 34. Be Transparent Be Active Be Timely
    35. 35. Happy Networking
    36. 36. Resources Couros, A. and Couros, C. April 2011. “Conquering Myths of Social Media & Learning”, Digital Learning Conference. Vancouver BC. Retrieved November 2, 2011 from http://www.slideshare.net/courosa/conquering-the-myths-of-social-media-7668278 Zarrella, D. and Zarrella, A. “The Facebook Marketing Book”. O’ Reilly Media. Canada. 2011. Zarrella, D. and Zarrella, A. “The Social Media Marketing Book”. O’ Reilly Media. Canada. 2010.
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