Social Networks: should you build your own or take advantage of an existing one

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    Notes on slide 1







    Brand chatter is set to grow with the number of over 45’s joining Facebook increasing by 163% per quarter. Online micro blogging service Twitter is seeing similar growth among this age group (ComScore).






    Brand chatter is set to grow with the number of over 45’s joining Facebook increasing by 163% per quarter. Online micro blogging service Twitter is seeing similar growth among this age group (ComScore).


    A recent survey showed that 23% of large businesses (MarketSherpa) do not listen to what’s happening on social networks around their brand.

    A recent survey showed that 23% of large businesses (MarketSherpa) do not listen to what’s happening on social networks around their brand.












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    Social Networks: should you build your own or take advantage of an existing one - Presentation Transcript

    1. Social Networks: build your own or use an existing one Joe Leech cxpartners twitter.com :@mrjoe #iwsoc flickr.com/photos/soylentgreen23/3016049933/
    2. 6
    3. For… 3
    4. Strategy Design User Research • User Experience • Social Media & • Usability Testing Design Communities • Field Work Experience • Information Architecture 6
    5. With some great results… 5
    6. 6
    7. .co.uk 6
    8. Why? 70% of consume rs say they use social n etworks to get informatio n about brands (DEI worldwide) 7 flickr.com/photos/soylentgreen23/3016049933/
    9. www.You.com/ community 8 http://web2list.com/logos/?max_count=100
    10. 9
    11. * 10 http://www.rottentomatoes.com/vine/showthread.php?t=497797 via Flamewars.net
    12. It’s oh so quiet... 11
    13. 12 http://web2list.com/logos/?max_count=100
    14. Why? 70% of consume rs say they use social n etworks to get informatio n about brands (DEI worldwide) 13 flickr.com/photos/soylentgreen23/3016049933/
    15. 14 http://web2list.com/logos/?max_count=100
    16. 15
    17. tly, irs F en st Li 16
    18. It’s just nice to know they listen 17
    19. 18
    20. 19
    21. ly, nd o ec e S ag g n E 20
    22. 21
    23. I ♥Zappos 22 http://www.zazlamarr.com/blog/?p=240
    24. I ♥Zappos 23 http://www.zazlamarr.com/blog/?p=240
    25. I ♥Zappos 24 http://www.zazlamarr.com/blog/?p=240
    26. I ♥Zappos 25 http://www.zazlamarr.com/blog/?p=240
    27. I ♥Zappos ly, ird Th ct A 26 http://www.zazlamarr.com/blog/?p=240
    28. E4045 Joe Leech Principal User Experience Consultant joe.leech@cxpartners.co.uk +44 117 946 3932

    + mrjoemrjoe, 6 months ago

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