Your SlideShare is downloading. ×
Social Networks: should we build your own or take advantage of an existing one
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Networks: should we build your own or take advantage of an existing one

721
views

Published on

Published in: Technology, Education

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
721
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide





  • Brand chatter is set to grow with the number of over 45’s joining Facebook increasing by 163% per quarter. Online micro blogging service Twitter is seeing similar growth among this age group (ComScore).





  • Brand chatter is set to grow with the number of over 45’s joining Facebook increasing by 163% per quarter. Online micro blogging service Twitter is seeing similar growth among this age group (ComScore).
  • A recent survey showed that 23% of large businesses (MarketSherpa) do not listen to what’s happening on social networks around their brand.
  • A recent survey showed that 23% of large businesses (MarketSherpa) do not listen to what’s happening on social networks around their brand.











  • Transcript

    • 1. Social Networks: build your own or use an existing one Joe Leech cxpartners twitter.com :@mrjoe flickr.com/photos/soylentgreen23/3016049933/
    • 2. Before we desig n anything, we sp end time watching & talkin g to people using tec hnology - In their homes , at work and in the lab 6
    • 3. Strategy Design User Research • User Experience • Social Media & • Usability Testing Design Communities • Field Work Experience • Information Architecture 6
    • 4. With some great results… 4
    • 5. 5
    • 6. .co.uk 5
    • 7. Why? 70% of consume rs say they use social n etworks to get informatio n about brands (DEI worldwide) 6 flickr.com/photos/soylentgreen23/3016049933/
    • 8. www.You.com/ community What should you do? Build your own o r use and existing social n etwork? 7 http://web2list.com/logos/?max_count=100
    • 9. If you are going to build your own you ne ed to do some research. Is there an existi ng ofline community? Wh at do they want? 8
    • 10. * This is what eve ryone is afraid o. But in reality rarely happens (I ’ve only seen it 3 times) 9 http://www.rottentomatoes.com/vine/showthread.php?t=497797 via Flamewars.net
    • 11. It’s oh so quiet... often this is wha t happens, a com munity is nothing without people 10
    • 12. How do we use existing social networks? 11 http://web2list.com/logos/?max_count=100
    • 13. Why? 70% of consume rs say They’re already they use social n talking etworks bout you. to get informatio n about brands (DEI worldwide) 12 flickr.com/photos/soylentgreen23/3016049933/
    • 14. They might be a lready doing more than talk about you. Settin g up twitter accounts to parody organisa tions. 13
    • 15. tly, irs F en st Li First rule, listen! 14
    • 16. It’s just nice to know they listen Participants in u ser testing love to b e heard, they like to know their views matter 15
    • 17. Easyjet not only liste they reply. Custo n, mer service people a re already doing this 16
    • 18. Often the intiati ve doesn’t come from the to p. Here’s an emplo yee spreading the w ord 17
    • 19. ly, nd o ec e S ag g n E Next step is to e ngage with people 18
    • 20. Zappos sell shoe s online in the USA 19
    • 21. I ♥Zappos 20 http://www.zazlamarr.com/blog/?p=240
    • 22. I ♥Zappos 21 http://www.zazlamarr.com/blog/?p=240
    • 23. I ♥Zappos 22 http://www.zazlamarr.com/blog/?p=240
    • 24. I ♥Zappos Zappos care, an d their customers love this about them! 23 http://www.zazlamarr.com/blog/?p=240
    • 25. I ♥Zappos ly, ird Th ct A Third rule is Act. It’s one thing listening, then engaging but re acting to customers make s the dierence 24 http://www.zazlamarr.com/blog/?p=240
    • 26. Joe Leech Principal User Experience Consultant joe.leech@cxpartners.co.uk +44 117 946 3932 listen, engage, A ct.