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Hot Tip - Branding• Want to change this? (hint: don’t click it)•   How do I incorporate my company info into all the slide...
Logo                             HereSOCIAL MEDIA AGENCY    SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES              ...
Logo                       HereINTRODUCTION               www.url.com  SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Even a Cavemen Can Do it?                                            The concept of social media has                     ...
The Paradigm Shift                                          Phone                                Smartphone               ...
Don’t Be Left Behind$4.26 billion marketing dollars were spent on social media in 2011                             Source:...
Why the Urgency…800 Million           Number of active users on Facebook200 Million           New Facebook accounts in 201...
Revenue PotentialIf your business is not leveraging social media marketing,       your business is not maximizing its reve...
It’s ViralSocial media is word-of-mouth on                  steroids       SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Logo                     HereABOUT US             www.url.comSELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Who We Are Consulting     We are a social media consulting firm that creates campaigns for                businesses via v...
A Sample of Our Clients          We have a wide range of expertise from         mom and pop shops to large corporations:Lo...
Case Study                            Client Name          MobileMob, Inc.                             Problems           ...
The Team Harry Doe                                                             Jeane Biggins   Chairman                   ...
Logo                          HereCUSTOMIZED STRATEGY                  www.url.com     SELECTING & IMPLEMENTING SOCIAL MED...
Will Normal Ads Die?   Some leading business publications believe normaladvertising may eventually die but in reality soci...
Social Media is Free       Time                                Financial                                                  ...
Initial Planning       It is essential to establish a vision for your social media marketing strategy        and determine...
The Focus of the StrategyIn order to have a successful strategy, it is important to not lose focus and aim to create a lon...
Dominate the Competition               Beat your competitors and dominate the market by reaching                    your c...
Promote Social Media Table-tops on-site at your  business promoting your  social media Discounts for customers  who beco...
Implementation & Optimization        Implement                               Measure                                  Opti...
Logo                     Here             www.url.comSELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Facebook Facts 700 Billion           Minutes a month spent on Facebook  20 Million           Applications installed per da...
What’s Your Market?  48%            18-34 year olds check FB when they wake up  28%            18-34 year olds check FB be...
Facebook & Your Business   54           Average number of likes per post on a brand’s FB page50%+            Businesses th...
The Benefits Posts build awareness                                                              Shared eventsComments incr...
Example Facebook Fan Page SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Example Facebook Fan Page SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Example Facebook Fan Page SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Next Steps                  How to Build Your Strategy         1. Create a Facebook branding strategy         2. Build a t...
Logo                         HereCUSTOMIZED OFFER                 www.url.com    SELECTING & IMPLEMENTING SOCIAL MEDIA STR...
Our Special Offer                    • Meet for a personalized FacebookFacebook Offer        strategy session             ...
Bonus OfferLanding Page        • Meet for a personalized strategy                       session on integrating social medi...
Other special Offers                Twitter, YouTube, Pinterest,                    Google+, LinkedIn, and more          ...
Connect with Us                                             @SocialMediaCompany                                           ...
We look forward to working with you on your                  social media strategy                  THANK YOU            ...
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Social Media Presentation - Facebook Edition

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  • Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  • Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  • --------------------------Social Media TodayTechnology change everything also the way we communicate.Explain the Social media and people in using technology, previously and todayThis Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.htmliPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.htmleMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.htmlNews icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.htmleNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.htmliMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.htmlSocialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.htmlSocial.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
  • --------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  • --------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
  • --------------------------Our ClientsThis Slide use “Our Clients” Layout on Master Slide View.Click Video Icon to Add some logo.--------------------------Animation I’m using ‘Peek in’, ‘Random Bars’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------Study CasesYou can shre the succes story campaign on this slide.This Slide use “Study Cases” Layout on Master Slide View.The circle photo frame can be found in “PSD” Folder, named “photoplaceholder.psd”--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------Team SlideIntroduce your team member in this slide.The Team Slide use “Teams” Layout on Master Slide View.Insert into A slide.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  • --------------------------Social Media EffectsSocial media is communication tools that can effect people trends.This Slide use “Social Media Effects” Layout on Master Slide View--------------------------Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
  • --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
  • --------------------------ComparisonsSocial Media websites are unique, comparison can show how each social media works on.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  • --------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------Services SlideThis is a slide to expose your Service. Use “Service Slide” Layout on Master Slide View.Add your higher size photo or logo by click the image icon. You can make it transparent saved to Png file.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  • --------------------------TestimonialsYou can add what people said about your service on this slide.This slide use “Testimonials” Layout on Master Slide View.--------------------------Animation This Slide using ‘Peek in’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------TestimonialsYou can add what people said about your service on this slide.This slide use “Testimonials” Layout on Master Slide View.--------------------------Animation This Slide using ‘Peek in’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------Connected SlideThis slide use “Connected” Layout on Master Slide View.Put your contact information here.The icons can be found in “images” folder.
  • --------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.
  • Transcript of "Social Media Presentation - Facebook Edition"

    1. 1. Hot Tip - Branding• Want to change this? (hint: don’t click it)• How do I incorporate my company info into all the slides? Click Home>Replace Find: SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Replace with (use your own info, we recommend this format): Www.Mywebsite.Com | +12 34 567 890 | Street Address 12345, City, Country Click the “Replace All” button. In some cases you might have to save the presentation and reopen to see the results. [ Image information in product ] Note to customers : These images have been licensed to be used within this PowerPoint template only. You may not extract the images for use independently on a website. Use in a PowerPoint, PDF, or video embedded in a website is allowed. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    2. 2. Logo HereSOCIAL MEDIA AGENCY SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES www.url.com Start SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    3. 3. Logo HereINTRODUCTION www.url.com SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    4. 4. Even a Cavemen Can Do it?  The concept of social media has been around for ages – even cavemen posted on each other’s walls  The internet just scaled this to a whole new level with more than 1.5 billion people on social networks increasing by more than half a million a dayIcon by fasticon.com; Statistics Source: Top Social Networks Around the World SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    5. 5. The Paradigm Shift Phone Smartphone Mail eMail News eNews Technology ShiftingChange the communication Channels Socialize Social.net SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    6. 6. Don’t Be Left Behind$4.26 billion marketing dollars were spent on social media in 2011 Source: Digital Buzz Blog SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    7. 7. Why the Urgency…800 Million Number of active users on Facebook200 Million New Facebook accounts in 2011 56% Customers more likely to recommend a brand once fan on FB 30% B2B marketers spending yearly $1m+ on social media 34% Marketers who generated leads using Twitter 33% Marketers that say FB is critical/ important to their business SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    8. 8. Revenue PotentialIf your business is not leveraging social media marketing, your business is not maximizing its revenues SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    9. 9. It’s ViralSocial media is word-of-mouth on steroids SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    10. 10. Logo HereABOUT US www.url.comSELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    11. 11. Who We Are Consulting We are a social media consulting firm that creates campaigns for businesses via various channels to ensure effectiveness and revenue generation.Customization We have built our company around our clients by taking the time to personalize their social media campaigns to fit their needs. We are a full-service firm offering Facebook, Twitter, YouTube and other social media outlets to ensure your business maximizes its reach via multiple channels. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    12. 12. A Sample of Our Clients We have a wide range of expertise from mom and pop shops to large corporations:Logo 1 Logo 2 Logo 3 Logo 4 Logo 5 Logo 6 Logo 7 Logo 8 Logo 9 Logo 10 Logo 11 Logo 12 SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    13. 13. Case Study Client Name MobileMob, Inc. Problems Mobilemob, Inc. recently had a decline in its customer base by 16% and the trend pointed downwards.Picture Here Meanwhile, competitors were effectively employing social media strategies to increase their customer base. We structured an effective Facebook social media Results campaign. Over the span of 4 months, we helped increase the customer base by 31% and customer satisfaction ratings by 22%. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    14. 14. The Team Harry Doe Jeane Biggins Chairman Managing Director John Smith Al ComeronieCreative Director Finance Director SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    15. 15. Logo HereCUSTOMIZED STRATEGY www.url.com SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    16. 16. Will Normal Ads Die? Some leading business publications believe normaladvertising may eventually die but in reality social media isjust a very powerful addition to current marketing channels SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    17. 17. Social Media is Free Time Financial Effective Social Media Investment InvestmentThe media space is considerably cheaper but immense competition requireseffective content and ongoing customer interactions that involve time andfinancial investments SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    18. 18. Initial Planning It is essential to establish a vision for your social media marketing strategy and determine desired outcomes in order to create an effective campaign and choose the correct outlets Customer Uses Channels Revenues ServiceWhat will you use Will it be just another Will you use it for real- Will the goal strictly besocial media for? marketing channel? time customer to directly generate service? revenues? SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    19. 19. The Focus of the StrategyIn order to have a successful strategy, it is important to not lose focus and aim to create a long-termsocial media strategy. If your strategy adds real value to the lives of customers then you will retain them. People Focus on the people and not the technology. The technology is not what drives revenues; however, having a consultant who can create connections and manage an effective campaign to reach the customers does. Engagement Build conversations instead of focusing on campaigns. By interacting with customers and building long-term relationships you will be able to build trust and connection with them, which will eventually convert into higher and more consistent revenues. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    20. 20. Dominate the Competition Beat your competitors and dominate the market by reaching your customers via at least 3 to 4 social media channels Facebook Twitter YouTube PinterestMost businesses have Some use a maximum Rarely are tactics This new hot socialnone of the above of 1 or 2 channels such as SEO videos media channel results implemented in optimal results SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    21. 21. Promote Social Media Table-tops on-site at your business promoting your social media Discounts for customers who become fans on Facebook or Twitter followers The Ultimate Method is to sign up customers via social media integrated mobile landing pages in exchange for automatic discount codes delivered directly to their phone SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    22. 22. Implementation & Optimization Implement Measure OptimizeImplement methods on- Monitor your return on Use analytical tools tosite to drive customers to investment via various reassess your socialyour social media content key performance media campaign andand convert them into indicators: implement new strategiessubscribers and 1. Sales/revenues in order to improve yourcontributors 2. Number of referrals return on investment 3. Total marketing costs SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    23. 23. Logo Here www.url.comSELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    24. 24. Facebook Facts 700 Billion Minutes a month spent on Facebook 20 Million Applications installed per day 48% Young people who get their news via FB250 Million People interacting with FB per month from outside the site 93% Adult US internet users on FB 1 in 8 Online minutes spent on FB SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    25. 25. What’s Your Market? 48% 18-34 year olds check FB when they wake up 28% 18-34 year olds check FB before even getting out of bed30%+ Percent of user base that is 35+ 18-24 Age of the core segment 74% Year-on-year growth of the core segment 98% 18-24 year olds accessing social accounts monthly SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    26. 26. Facebook & Your Business 54 Average number of likes per post on a brand’s FB page50%+ Businesses that agree FB is beneficial for them 41% B2B companies using FB that acquired a customer via FB 67% B2C companies using FB that acquired a customer via FB 47% % that social networkers are more likely to be heavy fashion spenders 53% % of social networkers that follow a brand SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    27. 27. The Benefits Posts build awareness Shared eventsComments increase hype Improved Google ranking Likes build credibility Market offers/coupons The benefits of a targeted and effective Fan Page following campaign are many and reach far beyond Integrate with mobile direct revenue generation SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    28. 28. Example Facebook Fan Page SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    29. 29. Example Facebook Fan Page SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    30. 30. Example Facebook Fan Page SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    31. 31. Next Steps How to Build Your Strategy 1. Create a Facebook branding strategy 2. Build a targeted profile 3. Build a consistent follower base via a fan page 4. Create relationships with your customers 5. Convert customers via specials/discounts 6. Integrate FB on your mobile landing page 7. Manage the campaign over the long-termSELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    32. 32. Logo HereCUSTOMIZED OFFER www.url.com SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    33. 33. Our Special Offer • Meet for a personalized FacebookFacebook Offer strategy session • Work with your business to develop customized and targeted Facebook campaigns including a fan page • Continue with ongoing management for long-term success $600 up front & $400/mo SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    34. 34. Bonus OfferLanding Page • Meet for a personalized strategy session on integrating social media with mobile marketing • Create your landing page integrating Facebook $300 one-time fee SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    35. 35. Other special Offers  Twitter, YouTube, Pinterest, Google+, LinkedIn, and more  Mobile marketing campaigns  SEO services  Reputation management  Web development  And more…SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    36. 36. Connect with Us @SocialMediaCompany SocialMediaCompany Street Address 12345. City, Country (54) 1234 5671 (54) 1234 5672 www.mycompany.comSELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    37. 37. We look forward to working with you on your social media strategy THANK YOU  SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES7/27/2012 37
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