Understanding Customer Needs

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GCSE Business Studies presentation which covers primary and secondary market research, as well as qualitative and quantitative data.

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  • Understanding Customer Needs

    1. 1. What are Customer Needs? “the wants of customers of a business, the desires of people who buy a product”
    2. 2. Putting customers first is essential to the success of a business. Customers want:
    3. 3. Lots of choice
    4. 4. Convenient location
    5. 5. Knowledgeable and friendly staff
    6. 6. Good quality products
    7. 7. Reasonable prices
    8. 8. When we gather information about customers and their needs it is called: MARKET RESEARCH Primary Research Gathering information that no one has collected before
    9. 9. Surveys Primary Research
    10. 10. Primary Research Focus Groups
    11. 11. Focus Primary Research Primary Research Observation
    12. 12. Experimentation Primary Research
    13. 13. When we gather information about customers and their needs it is called: MARKET RESEARCH Primary Research Gathering information that no one has collected before Secondary Research Gathering information that has already been gathered
    14. 14. Secondary Research Telephone Directories
    15. 15. Internet Secondary Research
    16. 16. Secondary Research Newspapers
    17. 17. Market Reports Secondary Research
    18. 18. For the research to be useful, once data has been collected it needs to be analysed
    19. 19. Analysing Data Qualitative Data Are these the right colour jeans for me? Data about opinions and attitudes Yes No Maybe Prefer you in a darker colour Try another shop Errr . . .
    20. 20. Analysing Data Quantitative Data Only 10% of my friends liked the blue top Data that can be expressed as numbers or statistics 10%
    21. 21. Compile a Market Report Conduct research into the current fashion trends amongst Year 10 students Use primary and secondary research to gather data about where young people like to shop for fashion items, the brands they prefer and the kinds of things they like to buy. Present your findings in a market report so that it includes both quantitative and qualitative data.

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