0
I Believe that Authors    are The Future    James Carson
Bauer and I       james.carson@bauermedia.co.uk                @mrjamescarson            Facebook.com/jacarson         uk....
Anonymous SERPS Do you know whatinfluences your  Google results?   Nope. I don’t know,                    and I don’t   care
Whats the problem?
Link building is dead?
Solution...Imagine a system that instead of ranking content on a pagelevel, breaks those pages down and looks at smallerco...
Agent/Trust/Authorhttp://www.seomoz.org/blog/social-network-spam-and-author-rankhttp://www.seobythesea.com/2012/03/predict...
Rel=“author”      I did this!                               Oh yes you did!Look at me!
Implementation                                                                 Edit:Easiest to link to Google+            ...
Multiple authors        Verify by email on every page http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408...
What does it do?                                                 It makes your face appear on SERPs – thus                ...
What will it do?      Author Rank
Technology                    TechnologyParse.lyChartbeat.comDis.tl/author-crawler
Authors = value
Authors ranked
Anonymous personas
Piracy
Journalism back from the dead?
How long will it take?18 months..?
Do it now!2 hours to write the brief...  1 day to implement...
It’s an integrated future
I Believe that Authors are the Future: An Explanation of Search Authorship & Rel="Author"
Upcoming SlideShare
Loading in...5
×

I Believe that Authors are the Future: An Explanation of Search Authorship & Rel="Author"

4,166

Published on

Published in: Technology, News & Politics
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
4,166
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "I Believe that Authors are the Future: An Explanation of Search Authorship & Rel="Author""

  1. 1. I Believe that Authors are The Future James Carson
  2. 2. Bauer and I james.carson@bauermedia.co.uk @mrjamescarson Facebook.com/jacarson uk.linkedin.com/in/jacarson85 www.jamescarson.co.uk/socialsearch Always up for linkage!
  3. 3. Anonymous SERPS Do you know whatinfluences your Google results? Nope. I don’t know, and I don’t care
  4. 4. Whats the problem?
  5. 5. Link building is dead?
  6. 6. Solution...Imagine a system that instead of ranking content on a pagelevel, breaks those pages down and looks at smallercontent items on those pages, which it associates withdigital signatures. Content creators could be givenreputation scores, which could influence the rankings ofpages where their content appears, or which they own,edit, or endorse. Bill Slawski http://searchengineland.com/googles-agent-rank-patent-application-10487 Search Engine Land (2007)
  7. 7. Agent/Trust/Authorhttp://www.seomoz.org/blog/social-network-spam-and-author-rankhttp://www.seobythesea.com/2012/03/predicting-seo-changes-rankings-algorithms-penaltieshttp://www.seobythesea.com/2011/11/agent-rank-or-google-plus-as-an-identity-service-or-digital-signature/http://www.seoptimise.com/blog/2011/12/agent-rank-google%E2%80%99s-internal-klout-score.html
  8. 8. Rel=“author” I did this! Oh yes you did!Look at me!
  9. 9. Implementation Edit:Easiest to link to Google+ index.php & single.phpaccount using ?rel=authorparameter at URL end. Insert: HTML link instead of:You must use + in the anchor. <?php the_author(); ?> Link back to homepageAuthor Box after Posts (WP)http://yoast.com/wordpress-rel-author-rel-me/http://www.google.com/webmasters/tools/richsnippets
  10. 10. Multiple authors Verify by email on every page http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986rel=“author” rel=“me”
  11. 11. What does it do? It makes your face appear on SERPs – thus higher CTR? http://www.seobodybuilder.com/marketin g-conversion/click-through-rate-increased- with-rel-author - MEH!? Also works on Google news.http://www.tomanthony.co.uk/tools/serp-turkey/ Does not effect ranking!
  12. 12. What will it do? Author Rank
  13. 13. Technology TechnologyParse.lyChartbeat.comDis.tl/author-crawler
  14. 14. Authors = value
  15. 15. Authors ranked
  16. 16. Anonymous personas
  17. 17. Piracy
  18. 18. Journalism back from the dead?
  19. 19. How long will it take?18 months..?
  20. 20. Do it now!2 hours to write the brief... 1 day to implement...
  21. 21. It’s an integrated future
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×