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I Believe that Authors are the Future: An Explanation of Search Authorship & Rel="Author"

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  • 1. I Believe that Authors are The Future James Carson
  • 2. Bauer and I james.carson@bauermedia.co.uk @mrjamescarson Facebook.com/jacarson uk.linkedin.com/in/jacarson85 www.jamescarson.co.uk/socialsearch Always up for linkage!
  • 3. Anonymous SERPS Do you know whatinfluences your Google results? Nope. I don’t know, and I don’t care
  • 4. Whats the problem?
  • 5. Link building is dead?
  • 6. Solution...Imagine a system that instead of ranking content on a pagelevel, breaks those pages down and looks at smallercontent items on those pages, which it associates withdigital signatures. Content creators could be givenreputation scores, which could influence the rankings ofpages where their content appears, or which they own,edit, or endorse. Bill Slawski http://searchengineland.com/googles-agent-rank-patent-application-10487 Search Engine Land (2007)
  • 7. Agent/Trust/Authorhttp://www.seomoz.org/blog/social-network-spam-and-author-rankhttp://www.seobythesea.com/2012/03/predicting-seo-changes-rankings-algorithms-penaltieshttp://www.seobythesea.com/2011/11/agent-rank-or-google-plus-as-an-identity-service-or-digital-signature/http://www.seoptimise.com/blog/2011/12/agent-rank-google%E2%80%99s-internal-klout-score.html
  • 8. Rel=“author” I did this! Oh yes you did!Look at me!
  • 9. Implementation Edit:Easiest to link to Google+ index.php & single.phpaccount using ?rel=authorparameter at URL end. Insert: HTML link instead of:You must use + in the anchor. <?php the_author(); ?> Link back to homepageAuthor Box after Posts (WP)http://yoast.com/wordpress-rel-author-rel-me/http://www.google.com/webmasters/tools/richsnippets
  • 10. Multiple authors Verify by email on every page http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986rel=“author” rel=“me”
  • 11. What does it do? It makes your face appear on SERPs – thus higher CTR? http://www.seobodybuilder.com/marketin g-conversion/click-through-rate-increased- with-rel-author - MEH!? Also works on Google news.http://www.tomanthony.co.uk/tools/serp-turkey/ Does not effect ranking!
  • 12. What will it do? Author Rank
  • 13. Technology TechnologyParse.lyChartbeat.comDis.tl/author-crawler
  • 14. Authors = value
  • 15. Authors ranked
  • 16. Anonymous personas
  • 17. Piracy
  • 18. Journalism back from the dead?
  • 19. How long will it take?18 months..?
  • 20. Do it now!2 hours to write the brief... 1 day to implement...
  • 21. It’s an integrated future