Group member’s names IDsMALIHA JAHAN 146SYEDA FATEMA-TUJ-JUMA 180MD.NAYMUR RAHMAN SHAKIL 110MD.SHOHAN MOLLA 116ZUNAET ISLAM BHUIYAN 156ARDRA LAILAC 115FARDIN SHAHRIAR SHUVO 191FARHANA MEHZABIN 167MD.NOMAN SARKER 174NAZMUL HAQUE 179RABBI-AL-SIFAT 182JASIMUDDIN MURAD 1054
5 Introduction Motto Vision and Mission History Type of business Capital Products and Manufacturing plan Organizational structure and management Employees and workers Marketing SWOT analysis Contingency plan Why the business successful Conclusion
Business name: B 2 WIN’Branches :1) Aziz Super market,2nd floor2) Mirpur – 1 Capital tower3) Mirpur – 10,Sah Ali Market7
“We are born to win”The motto of B 2 win reflects their innerstrength and objectives that they are notborn to loose. Their purpose of conductingthe business is to gain their goals at anycost following honest business strategy8
Being one of the leading clothing brands inlocal market of BD and to go on the exportprocess within 2020.9
First they covered the area on the postal code1000-1205, 1216 Then they went for the whole Dhaka city Then they chose Business capital Chittagongfor their next destination. After covering those big cities they will go forrest of the countries.10
11History ofpathway tosuccessSumon Saha,a mechanical enginneer of BUET, is theelder son of his family.He has 3 younger brothers and2 younger sisters and all of them are students. As hisfather was died,all the responsibilities go to himregarding his family. So he made a plan to go in abusiness for the survival and maintenance of hisfamily. From this need he developed a business plan.
12He decided to involve his two friendsRazib hossain (Leather engineer) and RounokHassan (student of Math in JnU) aspartners.They welcomed his proposal andjoined him.But they could not find a way to finance thisbusiness. Sumon Saha was a private tutor. Hehad some savings and with all his savings hedecided to take a risk. Razib and Rounok didthe same.Besides they get aid from theirfamily property
13As Rounok was a leather engineerhe proposed to add the leatherproducts along with clothins. Heassured that he will assist in thisarea with his engineeringknowledge. With the spirits of“changing their condition andsupporting their family” keepingin mind they started the businesswith a branch in Aziz Supermarket in 2009
14While they entered the market theyrealized that little sell provides a littleprofit. If they wanted to increaseprofit they must have to increase thesell. With this view they tried a lotand finally opened 2 more branchesby taking CC loan from Brack Bank at12 % interest.
16Type of Business“B 2 Win” is a business ofpartnership form which isregistered under thepartnership act 1932.
17Primary Financing: Total capital:28 lack Financing sources:A)Owners invstment – 20lackB)Bank Loan(under CC loan)– 8 lack (payablewithin 6 years on a interest of 12% )Present capital: 44 lack (approximately)
18CAPITAL invested by each partner:a.Suman Shaha 10lack (50%)b.Rajib Hossain 6lac (30%)c. Rounok Hassan 4lac (20%)Profit/loss Disbursement:According to the invested capitalWithdrawal:If any partner want to withdraw cash , he mustget the permission from other two partnersbefore withdrawal
Products: T-shirt, Polo shirt , panjabi, Leather products19
Panjabi: main designs are formulated bydesigners, according to that some villagewomen supply those ready products, for thatthey got 150 to 300 tk for each Panjabiwhich may vary with the pattern ofdesign.The raws such as cloth , yarn ,buttonsare supplied by the owner.In fact, it is a greatsource of rural employment23
Formal wears : The formal wears areproduced by local tailors of Dhaka, here thedesigns are formulated by the entity’sdesigners Leather products: They purchase processedleather from the Savar tennaries. Then theygive contract to leather handicraftproducers to make money bags, key rings,Belts for them.24
T-shirts: B2win don’t have personal garmentsfactory. First they formulate a T-shirt design.Then they give contract to the local garmentsfactories for supplying their desired product.Some times they go to the suppliers’garments factory for inspecting the quality.25
As it is a partnership business it is directedby the owners The 3 branches have separate managersand separate sales-man The branch managers are directed by theowners and the managers direct the salesman There is a very good co-ordination betweenthe branches. If a branch faces lack ofproduct that have demand in that branch, they can get the lacked product from otherbranches if available.`27
28 There are 3 branches managers for 3 branchessand 6 sales man (2 sales-man for each branch) A branch manager get monthly 9 thousand tk assalary and for sales man the amount is5thousand tk each Besides employees get Eid-bonus. The payment of labor/workers is based on theproduct that they produce
29 Product: T-shirt, Polo shirt , Formal wears, panjabi Pricing: B 2 WIN believes in ’supply qualityproduct at reasonable price , thus grabs themarket ’. Price of the product is fixed. Theyimpose 30% profit on total cost of a productoccasionally. The percentage may varysometime , in fact , it’s not constant for allproduct.
30 Target market:A)Place: B 2 WIN produces product only forserving local market not international marketB)Customers: The targeted customers areyoung generations(just male) mostly betweenage of 15 to 30 years. Promotion: They promotes their productthrough product decoration and discounts.The discounts may be such a type: upto 50%off for old product or Eid-discount
As the products of B2win werenewly launched in the market, the rate ofsales was in low growth. In order to achievethe market, extra information about theproduct was transferred to consumersthrough various media such as liftlets, banners, local dish channels. This stagein B2win lasted from January to July of 2009.(until the Eid-Ul-Fitr).
They started to earn a huge profitfrom the Eid-Ul-Fitr. They introduced somenew effective products ( moneybag, belts, woman bags)in the market andalso opened new branches at end of 2009.
The growth rate and sales ofB2win began to slowdown andimmediately they started to actualize aplan to control the slowdown. Herethey use the strategies; productdifferentiation, new products,discount policy etc.
When B2win observes that a productis going to out of fashion they hurriedlyswitch to another fashion wear keeping pacewith new fashion trends. For example : in2010 it seemed that round color T-shirt wasbecoming out of fashion, so they started tosell High color T-shirt instead of that. Thusthey could handled this declining stage.
36Strength:Highly motivated ownerMindblowing designingBranches in 3 demandful placesSkilled product supplying workersTendency to attack the young generationsattractionProviding high quality product atcomparatively cheap rate
37 Very decent and modest attitude tocustomers Taking return the defected productWeakness Lack of capital Don’t have manufacturing factory
38• Lack of advertisement• Don’t produce clothing for all agespeople• Inefficiency in accounting systemOpportunities• Growing demand of fashion wear• It can search up for more cheap labor available invillages• Government positive view to this sector
39• Can try to explore international market• Credit initiatives• Chance to flourish business under SMEstrategiesThreat• Rapid growing fashion houses• Political unrest• Fast changes in customers choices and fashiontraits
At the time of poor economic condition (whilepurchasing power of people decreases due toeconomic catastrophe) B2WIN handles thissituation carefully by several plans.It reducesproducts price,advertising cost,lay off someextra employees.40
Interpersonal skill Technical skill Communication skill Analytical skill41