To know here major difference between Internet Marketing & Print Media Marketing by White Star Media Inc. Here we provide 4 Main Difference and which strategies require for marketing and advertisement.
3. Let's See Here..
Marketing
Internet Marketing Print Media Marketing
A lot of business entrepreneurs are finding it tough to make the
choice whether or not to go online if we talk about advertisings
business services and products. Actually internet marketing and
print media marketing is quite different, even if they both might
have to acquire similar goals. Achieving it dead-on can be a
Herculean task, particularly with a limited fiscal estimate, and
that’s before you even start to take into account other new media
advertising alternatives.
4. Internet Advertising includes the following
strategies:
● Email Marketing
● Search Engine Marketing
● Social Media Marketing
● Display Advertising
● Mobile Advertising
5. Print Media Advertising includes the
following strategies:
● Newspapers
● Magazines
● Radio & TeleVision
● Direct Mail
● Flyers
● Billboards and Posters
7. ●
Internet marketing focuses on the interaction
while print media marketing focuses on the
information.
●
The Internet offers only to those with internet and
print caters to those also who are without the
internet.
●
Internet marketing provides superior control
compared to print media marketing.
●
Ad blocking is possible with Internet and not print.
8. "Internet marketing focuses on the
interaction while print media marketing
focuses on the information."
● In the print media, you will need to cover all the crucial information such as the
location, website URL, contact details, and email id too.
● This sort of information is quite important if you want interested people to be
able to discover more or make a contact in future.
● In internet marketing, you do not require this sort of information as you can
jump the gun that the reader’s chosen method of finding out information would
be to walk through your website.
● Due to this reason, the advertisement has a link through to more
information.Moreover, you must boost interaction on internet advertisements.
● For that Call-To-Action helps in convincing viewers to take action once they take
a glance of your advertisement.
● An eye-catchy button is generally the best way to start with, also writing such as
“click now” or “read more” get similar results.
9. "The Internet offers only to those with
internet and print caters to those also
who are without the internet"
● Print media advertising even today has its position as it targets
completely a different category of people.
● Based on the magazine or your newspaper ad is going to broadcast, you
can touch some interesting demographics, who possibly doesn’t use the
internet.
● With internet marketing, you can only reach to the people using internet
facility.
● If you wish to promote something which is quite broad and don’t need the
niche targeting that internet advertising offers then print media is still a
feasible option.
10. "Internet marketing provides
superior control compared to print
media marketing. "
● It is much easier to target your adverts to an audience whom you are aware
that will be interested in what you have to sell.
● This helps you in keeping an eagle eye on your budget and get more return
on investment.
● With Pay-Per-Click kind of ad you would be expended only for the people
who have viewed and got involved in your advertising, while in print you pay
for no matter how many people in point of fact pay attention to the ad.
11. "Ad blocking is possible with
Internet and not print."
● Internet users have ad-blocking facilities which automatically remove ads
from Web pages.
● Ad blocking is a great shield against forceful and poorly executed popup
ads, which can, in the nastiest cases, slow the user’s computer and crash
Web browser.
● No such technology is present in print marketing; that is why, its readers
are more locked up compared to the Web audience.
12. White Star Media Corporate
Office
1 Bridge Street Suite
130 Irvington, NY 10533
Main Phone 914.693.8700
Main Fax 914.693.8740
Visit Us: www.whitestarmediainc.com