0
Are you Game!
Applying Gamification to
User Assistance
Levels
What is Gamification?

Why Gamify?

Building Blocks of Gamification

Examples of Gamified User Assistance

Game Cha...
1

2

3

4

5

6

score
Home

Bonus
Level 1:
Level 1 complete

1

2

3

4

5

6

Score: 200
Home

Bonus: 100
Continue to Next Level
Level 2: Why Gamify?
 Effective for Social Media
 Results for Education
 Adopted by the U.S
Government
 Benefits to En...
Level 2: Why Gamify?

53%
+50%
$2.830%
BILLION
2-4%

Users spend
Companies can expect
“We are witnesses to the age of info...
Level 2: Why Gamify?

DevHub increased the number of their
Deloitte reduced training costs by 50%
Cisco increased sales by...
Congratulations!
You have completed 2 levels.
1

2

3

4

5

6

Score: 600
Home

Bonus: 200
Continue to Next Level
Level 3: Building Blocks of Gamification
 Game mechanics that
help you achieve your
goals:
 Points
 Levels
 Virtual go...
Congratulations!
You have completed 3 levels.
1

2

3

4

5

6

Score: 1100
Home

Bonus: 400
Continue to Next Level
Level 4: Examples of Gamified User Assistance
Microsoft Office - Ribbon Hero 2
Design Levels and Quests
Provide a Challenge and Give Guidance
Motivate Players and Keep it Fun
Congratulations!
You have completed 4 levels.
1

2

3

4

5

6

Score: 1900
Home

Bonus: 500
Continue to Next Level
Level 5: Game Changers for Technical Communications
 User behavior and motivation
level
 User Assistance Architecture
an...
Congratulations!
You have completed 5 levels.

1

2

3

4

5

6

Score: 3000

Home

Bonus: 1000

Continue to Next Level
Level 6: How to get Started?
 Define your business objectives
 Conceptualize and Plan your gaming strategy
 Define your...
Congratulations!

1

5

6

Total score: 5000
Play again

1

Mrini

2

Sam

3

Paula

4

Milton

Click here to invite and P...
References
http://www.gamification.co/vendors/
http://www.gamification.co
http://ffeathers.wordpress.com/2013/05/08/creati...
Questions?

Mrini Gorla
Senior Project
Leader
ADP, Hyderabad
mrini.gorla@adp.co
m
Are you Game? Applying Gamification to User Assistance.
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Are you Game? Applying Gamification to User Assistance.

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  • As defined by Kevin Werbach
  • Transcript of "Are you Game? Applying Gamification to User Assistance."

    1. 1. Are you Game! Applying Gamification to User Assistance
    2. 2. Levels What is Gamification? Why Gamify? Building Blocks of Gamification Examples of Gamified User Assistance Game Changers for Technical Communication How to get started?
    3. 3. 1 2 3 4 5 6 score Home Bonus
    4. 4. Level 1:
    5. 5. Level 1 complete 1 2 3 4 5 6 Score: 200 Home Bonus: 100 Continue to Next Level
    6. 6. Level 2: Why Gamify?  Effective for Social Media  Results for Education  Adopted by the U.S Government  Benefits to Enterprise  It’s BIG Money (www.forbes.com/sites/danwoods/2012/05/14/gamification-grows-up-to-becomeaceos-best-friend/)
    7. 7. Level 2: Why Gamify? 53% +50% $2.830% BILLION 2-4% Users spend Companies can expect “We are witnesses to the age of information “32% of consumersstakeholders believe Internet typically look at product shifting to the they buy.” growing instructions before age of interaction.” over gamification will keep By 2015, predicted of spend Sharon Community: Businesses areover 50% 10 organizationbillion longer in revenue in to years month of on sites - Conversation and with the first $2.8 Increase the next 5 – social- login Burton: are predicted Feelings about Product Documentation be onSurvey of Consumer 2016 using gamification gamification in to The Social Web forInstructions. games use
    8. 8. Level 2: Why Gamify? DevHub increased the number of their Deloitte reduced training costs by 50% Cisco increased sales by 8-12% users who complete online tasks from 10% to 80%
    9. 9. Congratulations! You have completed 2 levels. 1 2 3 4 5 6 Score: 600 Home Bonus: 200 Continue to Next Level
    10. 10. Level 3: Building Blocks of Gamification  Game mechanics that help you achieve your goals:  Points  Levels  Virtual goods and spaces  Leaderboards  Gifts and charity  Game dynamics that help you progress through the game:      Rewards Status Achievement Self-expression Competition
    11. 11. Congratulations! You have completed 3 levels. 1 2 3 4 5 6 Score: 1100 Home Bonus: 400 Continue to Next Level
    12. 12. Level 4: Examples of Gamified User Assistance
    13. 13. Microsoft Office - Ribbon Hero 2
    14. 14. Design Levels and Quests
    15. 15. Provide a Challenge and Give Guidance
    16. 16. Motivate Players and Keep it Fun
    17. 17. Congratulations! You have completed 4 levels. 1 2 3 4 5 6 Score: 1900 Home Bonus: 500 Continue to Next Level
    18. 18. Level 5: Game Changers for Technical Communications  User behavior and motivation level  User Assistance Architecture and Patterns  Terminologies  Messages  Writing style  Play testing http://www.microsoft.com/en-us/playtest/default.aspx.
    19. 19. Congratulations! You have completed 5 levels. 1 2 3 4 5 6 Score: 3000 Home Bonus: 1000 Continue to Next Level
    20. 20. Level 6: How to get Started?  Define your business objectives  Conceptualize and Plan your gaming strategy  Define your players, players’ behavior, and environment  Choose proper software or finalize Gamification vendors  Do not forget the fun
    21. 21. Congratulations! 1 5 6 Total score: 5000 Play again 1 Mrini 2 Sam 3 Paula 4 Milton Click here to invite and Play with your friends 3 4 You have completed the game and are the top scorer!!! 2
    22. 22. References http://www.gamification.co/vendors/ http://www.gamification.co http://ffeathers.wordpress.com/2013/05/08/creating-user-experience-for-gamifiedproducts-at-stc-summit-2013/ http://www.slideshare.net/MartaRauch/gamification-is-here-build-a-winning-plan http://www.slideshare.net/MartaRauch/enterprise-gamification-best-practices intercom.stc.org/wp-content/uploads/.../IntercomNovDec_WebForm.pdf Learning from Games: Seven Principles of Effective Design by ROB HOUSER AND SCOTT DELOACH Gamification 101: An Introduction to Game Dynamics at www.bunchball.com http://www.techradar.com/news/gaming/how-to-create-your-own-games-1085320 http://www.digitaltrends.com/gaming/hot-to-make-a-video-game/4/ http://www.yoyogames.com/studio/download http://www.scirra.com/store/free-html5-game-engine http://www.cherryleaf.com/blog/2011/07/applying-gamification-to-user-assistancehighlights-from-uaeurope-presentation/ Gamification course by Kevin Werbach
    23. 23. Questions? Mrini Gorla Senior Project Leader ADP, Hyderabad mrini.gorla@adp.co m
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