Are you Game? Applying Gamification to User Assistance.
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Are you Game? Applying Gamification to User Assistance.

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Presentation on Gamification and how it can be used to provide an effective user assistance.

Presentation on Gamification and how it can be used to provide an effective user assistance.

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Are you Game? Applying Gamification to User Assistance. Are you Game? Applying Gamification to User Assistance. Presentation Transcript

  • Are you Game! Applying Gamification to User Assistance
  • Levels What is Gamification? Why Gamify? Building Blocks of Gamification Examples of Gamified User Assistance Game Changers for Technical Communication How to get started?
  • 1 2 3 4 5 6 score Home Bonus
  • Level 1:
  • Level 1 complete 1 2 3 4 5 6 Score: 200 Home Bonus: 100 Continue to Next Level
  • Level 2: Why Gamify?  Effective for Social Media  Results for Education  Adopted by the U.S Government  Benefits to Enterprise  It’s BIG Money (www.forbes.com/sites/danwoods/2012/05/14/gamification-grows-up-to-becomeaceos-best-friend/)
  • Level 2: Why Gamify? 53% +50% $2.830% BILLION 2-4% Users spend Companies can expect “We are witnesses to the age of information “32% of consumersstakeholders believe Internet typically look at product shifting to the they buy.” growing instructions before age of interaction.” over gamification will keep By 2015, predicted of spend Sharon Community: Businesses areover 50% 10 organizationbillion longer in revenue in to years month of on sites - Conversation and with the first $2.8 Increase the next 5 – social- login Burton: are predicted Feelings about Product Documentation be onSurvey of Consumer 2016 using gamification gamification in to The Social Web forInstructions. games use
  • Level 2: Why Gamify? DevHub increased the number of their Deloitte reduced training costs by 50% Cisco increased sales by 8-12% users who complete online tasks from 10% to 80%
  • Congratulations! You have completed 2 levels. 1 2 3 4 5 6 Score: 600 Home Bonus: 200 Continue to Next Level
  • Level 3: Building Blocks of Gamification  Game mechanics that help you achieve your goals:  Points  Levels  Virtual goods and spaces  Leaderboards  Gifts and charity  Game dynamics that help you progress through the game:      Rewards Status Achievement Self-expression Competition
  • Congratulations! You have completed 3 levels. 1 2 3 4 5 6 Score: 1100 Home Bonus: 400 Continue to Next Level
  • Level 4: Examples of Gamified User Assistance
  • Microsoft Office - Ribbon Hero 2
  • Design Levels and Quests
  • Provide a Challenge and Give Guidance
  • Motivate Players and Keep it Fun
  • Congratulations! You have completed 4 levels. 1 2 3 4 5 6 Score: 1900 Home Bonus: 500 Continue to Next Level
  • Level 5: Game Changers for Technical Communications  User behavior and motivation level  User Assistance Architecture and Patterns  Terminologies  Messages  Writing style  Play testing http://www.microsoft.com/en-us/playtest/default.aspx.
  • Congratulations! You have completed 5 levels. 1 2 3 4 5 6 Score: 3000 Home Bonus: 1000 Continue to Next Level
  • Level 6: How to get Started?  Define your business objectives  Conceptualize and Plan your gaming strategy  Define your players, players’ behavior, and environment  Choose proper software or finalize Gamification vendors  Do not forget the fun
  • Congratulations! 1 5 6 Total score: 5000 Play again 1 Mrini 2 Sam 3 Paula 4 Milton Click here to invite and Play with your friends 3 4 You have completed the game and are the top scorer!!! 2
  • References http://www.gamification.co/vendors/ http://www.gamification.co http://ffeathers.wordpress.com/2013/05/08/creating-user-experience-for-gamifiedproducts-at-stc-summit-2013/ http://www.slideshare.net/MartaRauch/gamification-is-here-build-a-winning-plan http://www.slideshare.net/MartaRauch/enterprise-gamification-best-practices intercom.stc.org/wp-content/uploads/.../IntercomNovDec_WebForm.pdf Learning from Games: Seven Principles of Effective Design by ROB HOUSER AND SCOTT DELOACH Gamification 101: An Introduction to Game Dynamics at www.bunchball.com http://www.techradar.com/news/gaming/how-to-create-your-own-games-1085320 http://www.digitaltrends.com/gaming/hot-to-make-a-video-game/4/ http://www.yoyogames.com/studio/download http://www.scirra.com/store/free-html5-game-engine http://www.cherryleaf.com/blog/2011/07/applying-gamification-to-user-assistancehighlights-from-uaeurope-presentation/ Gamification course by Kevin Werbach
  • Questions? Mrini Gorla Senior Project Leader ADP, Hyderabad mrini.gorla@adp.co m