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WHAT DO I DO WITH SNAPCHAT?
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WHAT DO I DO WITH SNAPCHAT?

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Transcript

  • 1. WHAT DO I DO
  • 2. AGENDA 1. 2. 3. 4. 5. 6. 7. What Is Snapchat? Audience Products User Flow Key Highlights How Brands Are Using Snapchat Appendix
  • 3. WHAT IS SNAPCHAT? Facts: • Developed by Evan Spiegel and Robert Murphy (Stanford University dropouts) • About 8M Snapchat Downloads • The App allows users to: • Take Photos • Record Videos • Add Text and Drawings • Send “Snaps” to a “controlled” recipients • “Snaps” can last from 1-10 seconds • Snapchat Stories can last 24 hours and up to 25 seconds
  • 4. SNAPCHAT’S AUDIENCE Who They Are: • 13-23 years of age • Millennials who want to: • Share embarrassing or funny photos/videos • Share moments without anxiety of permanence • Use their image to speak their thoughts • Snapchat is user-friendly / about 350M “snaps” are sent a day Kevin, 18 "I use it," he said, "to send amusing things to my friends that require more than a text. They aren't things I want to post on Facebook or Instagram and keep forever."
  • 5. SNAPCHAT’S PRODUCTS Snapchat Stories: • • Launched in October 2013 Fun and Ephemeral • Link photos and videos together to create stories • These stories/”snaps” last for 24 hours Snapchat Kidz: • • Launched in June 2013 Create photos and videos, but are not shareable Snapchat Replays: • TBD Introducing Snapchat Stories
  • 6. SNAPCHAT’ S USER
  • 7. USER FLOW 1. Log into Snapchat 2. Take photo/video 3. Add text or drawings to image Wishing for Summer! 4. Choose viewing time 5. Choose what friends can view 6. Send
  • 8. How Brands Are Using Snapchat Acura Snapchat
  • 9. KEY HIGHLIGHTS Pros: • • • • • Drawing/Writing on photos and videos The image is temporary Space is not an issue Teaching the next generation about Snapchat User-friendly Cons: • • • • • Nathan Jurgenson, Researcher for Snapchat “Snapchat is Social Media that is temporary.” Megan, 14 “It’s so easy, it’s like sending a text.” Luke, 16 “I use this app everyday.” Images do not actually disappear Sexting 10 boys (ages 13-15) in Canada arrested for sharing explicit photos of a teenage girl Screenshots • Members receive notifications Glitches, Stolen Accounts, 4.6M Hacked