WHAT
DO I
DO
AGENDA
1.
2.
3.
4.
5.
6.
7.

What Is Snapchat?
Audience
Products
User Flow
Key Highlights
How Brands Are Using
Snapchat
Ap...
WHAT IS SNAPCHAT?
Facts:
•

Developed by Evan Spiegel and Robert Murphy (Stanford University dropouts)

•

About 8M Snapch...
SNAPCHAT’S AUDIENCE
Who They Are:
•

13-23 years of age

•

Millennials who want to:
• Share embarrassing or funny photos/...
SNAPCHAT’S PRODUCTS
Snapchat Stories:
•
•

Launched in October 2013
Fun and Ephemeral
• Link photos and videos together to...
SNAPCHAT’
S
USER
USER FLOW
1. Log into Snapchat

2. Take photo/video
3. Add text or drawings to image

Wishing for Summer!

4. Choose viewi...
How Brands Are Using
Snapchat

Acura Snapchat
KEY HIGHLIGHTS
Pros:
•
•
•
•
•

Drawing/Writing on photos and videos
The image is temporary
Space is not an issue
Teaching...
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WHAT DO I DO WITH SNAPCHAT?

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WHAT DO I DO WITH SNAPCHAT?

  1. 1. WHAT DO I DO
  2. 2. AGENDA 1. 2. 3. 4. 5. 6. 7. What Is Snapchat? Audience Products User Flow Key Highlights How Brands Are Using Snapchat Appendix
  3. 3. WHAT IS SNAPCHAT? Facts: • Developed by Evan Spiegel and Robert Murphy (Stanford University dropouts) • About 8M Snapchat Downloads • The App allows users to: • Take Photos • Record Videos • Add Text and Drawings • Send “Snaps” to a “controlled” recipients • “Snaps” can last from 1-10 seconds • Snapchat Stories can last 24 hours and up to 25 seconds
  4. 4. SNAPCHAT’S AUDIENCE Who They Are: • 13-23 years of age • Millennials who want to: • Share embarrassing or funny photos/videos • Share moments without anxiety of permanence • Use their image to speak their thoughts • Snapchat is user-friendly / about 350M “snaps” are sent a day Kevin, 18 "I use it," he said, "to send amusing things to my friends that require more than a text. They aren't things I want to post on Facebook or Instagram and keep forever."
  5. 5. SNAPCHAT’S PRODUCTS Snapchat Stories: • • Launched in October 2013 Fun and Ephemeral • Link photos and videos together to create stories • These stories/”snaps” last for 24 hours Snapchat Kidz: • • Launched in June 2013 Create photos and videos, but are not shareable Snapchat Replays: • TBD Introducing Snapchat Stories
  6. 6. SNAPCHAT’ S USER
  7. 7. USER FLOW 1. Log into Snapchat 2. Take photo/video 3. Add text or drawings to image Wishing for Summer! 4. Choose viewing time 5. Choose what friends can view 6. Send
  8. 8. How Brands Are Using Snapchat Acura Snapchat
  9. 9. KEY HIGHLIGHTS Pros: • • • • • Drawing/Writing on photos and videos The image is temporary Space is not an issue Teaching the next generation about Snapchat User-friendly Cons: • • • • • Nathan Jurgenson, Researcher for Snapchat “Snapchat is Social Media that is temporary.” Megan, 14 “It’s so easy, it’s like sending a text.” Luke, 16 “I use this app everyday.” Images do not actually disappear Sexting 10 boys (ages 13-15) in Canada arrested for sharing explicit photos of a teenage girl Screenshots • Members receive notifications Glitches, Stolen Accounts, 4.6M Hacked

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