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news has a new platform now: cell phones. the presentation discusses 'why' and 'how' of it.

news has a new platform now: cell phones. the presentation discusses 'why' and 'how' of it.


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Transcript

  • 1. News on Mobile Telephone understanding the new news landscape Dr. Mrinal Chatterjee Professor IIMC, Dhenkanal
  • 2. News as social act • Getting news is often an important social act. Some 72% of American news consumers say they follow the news because they enjoy talking with others about what is happening in the world and 69% say keeping up with the news is a social or civic obligation. Half of the news consumers say they rely to some degree on people around them to tell them the news they need to know. • It is not very different in India
  • 3. Multiple format and platform • In the digital era, news has become omnipresent. We access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone.
  • 4. Why on mobile phone? • Mobile phone is ubiquitous now • SMS is becoming increasingly popular mode of communication. It is fast, inexpensive, unobtrusive and user-friendly. • News on mobile phone (Short News Service- SNS) could keep the user informed almost in real time. It is news-on-the-go
  • 5. And also • The receivers of news can then forward the news or post in social networking sites, thereby becoming disseminators of news.
  • 6. Consider this • Some 80% of American adults have cell phones today, and 37% of them go online from their phones. The impact of this new mobile technology on news gathering is unmistakable. One quarter (26%) of all Americans say they get some form of news via cell phone today–that amounts to 33% of cell phone owners.
  • 7. In India • 65 crore mobile phones are in operation. • Majority of the users are young(15-35), with some form of education. They want to get more value from their device. And they r willing to pay for that. • Their appetite for news is more • Therefore, news can be marketed.
  • 8. However • The form of news is different
  • 9. Objective • Is to inform. Instantly. Period. • U may call it headline of headlines
  • 10. Instant Journalism • Inform • No scope for analysis • More hard news.
  • 11. Writing style • Short. No more than 4-5 lines. • Crisp. No verbosity. • To the point. Do not meander. • Use abbreviations whenever possible
  • 12. 4 principles • Timely • Objectivity • Clarity • Simplicity
  • 13. Timeliness • It has to be disseminated fast. Otherwise the ‘news element’ goes off. • Therefore it should be sent as and when news happens.
  • 14. Objectivity • News by SMS should only be news. Not views.
  • 15. Clarity • SNS should be clear • No ambiguity
  • 16. Simplicity • Language • Form • Font
  • 17. 4 Tips • Write news as if u r writing a longish headline • Think, if u can shorten it further, without compromising the comprehensibility • 3-4 news item at a time. Not more than that. • Identify the source
  • 18. How to go about • There r several websites offering free SMS service. E.g. way2sms.com • Register • Form a group by enrolling their mobile numbers • Send news, either as news happens or at fixed time- preferably thrice and four times a day.
  • 19. Future of news on mobile phone
  • 20. Video • MMS • Streaming video on real time
  • 21. Convergence • Television • Computer • Internet
  • 22. Thank You www.mrinalchatterjee.in mrinaliimc@yahoo.in