Matrimonial sites analysis mridu+rhea

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Comparison between matrimonial sites …

Comparison between matrimonial sites
jeevansathi , bharatmatrimonial and shaadi

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  • 1. Bharatmatrimony.com Jeevansathi.com Shaadi.comMATRIMONIAL WEBSITES Mridu Agarwal & Rhea Bhatia | UGCD | Semester four
  • 2. BHARAT MATRIMONY Tagline: For happy marriages Created on: 1997 (17 years old) Created by: Murugavel Janakiraman
  • 3. Tagline: We match better Created on: 10t h march 2004 Created by: Info edge co. JEEVANSATHI
  • 4. SHAADI Tagline: The World's Largest Matrimonial Service Created on: 1996 (18 years old) Created by: Anupam Mittal
  • 5. BUSINESS GOALS
  • 6. • Dominant brand for consumer services through Internet and mobile. • They want to combine the tradition and technology. • Take biggest market share • To give the best match for users
  • 7. • Opportunity for every individual to realise their personal potential and achieve financial freedom in a challenging environment • Consumer satisfaction • Profit maximization
  • 8. 1.  Provide people with a superior matchmaking experience by expanding the opportunities available to meet potential life partners and build fulfilling relationships. 2.  Display more relevant matches than any other matrimonial service 3. consumer satisfaction
  • 9. USER GOALS
  • 10. 1.  To meet compatible people •  Caste preferences •  Appearance based preferences •  Income/job preferences •  Habits/hobbies 2.  Have their information kept private 3.  To get reliable information 4. Time saving and efficient
  • 11. BRAND NAME Bharat matrimony Jeevansathi Shaadi TAGLINE For happy marriages We match better The World's Largest Matrimonial Service AUDIENCE APPEAL Global Global Global BIG IDEA/CONCEPT To tie tradition and technology together Consumer satisfaction and privacy Find the perfect match for the user TARGET AUDIENCE Young audience and liberal families Orthodox families Mix of Indian families. TONE OF VOICE Friendly, Emotional Professional, Simple, Direct Professional, Direct TOP PRIORITY Preference customization PRIVACY, preference customization protecting privacy and security of their customers
  • 12. BRAND COMPARISON
  • 13. BRAND NAME Bharat matrimony Jeevansathi Shaadi OFFERS intended to serve as a preliminary medium of contact and information for its users / members / visitors who have a bona fide intention to enter into a matrimonial alliance. intended to serve as a preliminary medium of contact and information for its users / members / visitors who have a bona fide intention to enter into a matrimonial alliance. intended to serve as a preliminary medium of contact and information for its users / members / visitors who have a bona fide intention to enter into a matrimonial alliance. MORE OFFERINGS Mobile app for easy access, upgraded wap sites, free doorstep payment collection, after becoming a member – you can send personalised messages, chat online with members, call/sms directly to the members, Tambulya (Return gift website), Matrimony gifts (an exclusive wedding gift portal), the matrimony blog (all about marriages and relationship), bharat matrimony (first matrimony channel on the internet), wedding directory (catering services), counselling help (pre-marital and marital counselling). Mobile app for easy access, after paying you can chat online, Matri profile: experts write down your profile. Mobile app, expert help for writing about me, daily 5 recommendations, shaadi blog which talks about love stories, relationship advices etc.
  • 14. BRAND NAME Bharat matrimony Jeevansathi Shaadi CUSTOMER TOUCH POINTS Live chat(online) , calls (toll-free) 24X7 call centre, Work place, mobile app, facebook, twitter, pinterest, personal touch (comes and takes money from doorstep). Live chat(online) , calls (toll-free) 24X7 call centre, Work place, mobile app, facebook, twitter. Website, Live chat(online), mobile app, facebook, twitter, Google+ KEY DIFFERENCIATOR free doorstep payment collection, no advertisements, Preference is the top priority, earns through paid services, 12 different matrimonial sites for different regions also has elite matrimonial. Very clean interface, no advertisements, Privacy is the top priority, earns through paid services. Very clean interface, no advertisements, Privacy is the top priority, very effective search
  • 15. WEBSITE ANALYSIS
  • 16. Website analysis Bharat matrimony Jeevansathi Shaadi INFORMATION AND NAVIGATION Navigation is clear, links are repetitive, information is planned well, there is information overload, a lot to choose from Navigation is clear, links are repetitive, information is planned well. Navigation is clear, information is planned, information architecture is well organized. INTERFACE Complicated structure, hierarchy is not very clear. •  Font – Helvetica •  Color scheme- yellow, green, red, cyan, blue, pink. (Interesting to look at) Structured, hierarchy is clear, there are no visuals very boring site to look at. •  Font – Helvetica •  Color scheme- cyan, green, red, orange (Basic colors used, not very exciting) Structured, relevant info, no ads •  Font - Helvetica •  Color scheme- green, red, orange, blue USER EXPERIENCE friendly, satisfying Simple, responsible, reliable Simple, effective
  • 17. HOMEPAGE HIGHLIGHTS
  • 18. Homepage highlights Bharat matrimony Jeevansathi Shaadi Keyword on the window tab My home- bharatmatrimony jeevansathi.com Shaadi.com- view, create, edit, contact profiles/ matches Booking We help you find someone who cares for what you love! register free and find your jeevansathi today! Since 1996, shaadi.com has touched 20 million lives .. Join us today to start your incredible journey Header Top left: Logo Top right : 10 daily recommendations, download mobile app, account name and account type, notifications, sign out. Top left: settings, logout, logo Top right : live help, home, success stories, contact us, advertisement which speaks about perks of being a paid member. Top left: Home, search, matches, inbox, Daily 5 Top right : my profile, logout, settings, help Horizontal navigation bar My home, search, matches, messages, my profile, services, mobile, upggade, help. me jeevansathi, my matches, my contacts, my profile, my desired partner, membership, quick search Home, search, matches, daily 5, inbox, more
  • 19. Homepage highlights Bharat matrimony Jeevansathi Shaadi Quick links on homepage membership , complete profile, messages, recently joined, yet to be viewed, search box, recently updated, viewed and not contacted, math board, members viewed, partner search, mutual matches, members looking for me, shortlisted profiles, daily match watch, featured profile and success stories. quick search, to become a member, saved searches, desired partner matches, members looking for me, search by profile id, advanced search. quick search, upgrade, my matches, recently joined
  • 20. MARKET SHARE
  • 21. Bharat matrimony 40% Shaadi 35% Jeevansathi 20% MARKET SHARE 20%
  • 22. Bharat matrimony is leading because… 1.  It has 15 regional portals for members of different religions. 2.  Connects with the youth. 3.  Very User-friendly and interesting interface. 4.  They offer a service of free doorstep payment collection. Which makes the customers think its more reliable and trust worthy. 5.  They offer free counseling sessions to their customers before marriage and also help them organize their wedding.