Everything I know about the web I learned from Charlton Heston

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We are living in the age of the social web – it impacts how we communicate, how we connect, how we educate and how we do business. This session will explore trends in social media, marketing and …

We are living in the age of the social web – it impacts how we communicate, how we connect, how we educate and how we do business. This session will explore trends in social media, marketing and communications using the film oeuvre of one Charlton Heston – and how we can use themes and catchphrases from his films to understand how the web impacts our learning, privacy, and how we are being marketed to.

Mike Richwalsky is senior director of creative services at John Carroll University, where he is responsible for the University’s web, print and electronic marketing. A leader in the use of cloud services and architecture in higher education web development, Mike has presented at higher education conferences in the US and UK, including HighEdWeb, EduWeb, Institutional Web Management Workshop, EduComm, J.Boye, Coalition for Networked Information and the Carnegie Mellon University Digital Libraries Colloquium.

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  • 1. EVERYTHING IKNOW ABOUT THEWEBI LEARNED FROMCHARLTON HESTON
  • 2. MIKE RICHWALSKY/ HAILING FROM ERIE, PAI ROCK EINSTEINS / LIKE A BOSSEVERYTHING I KNOW... 3/27/12
  • 3. EVERYTHING I KNOW... 3/27/12
  • 4. EVERYTHING I KNOW... 3/27/12
  • 5. EVERYTHING I KNOW... 3/27/12
  • 6. EVERYTHING I KNOW... 3/27/12
  • 7. EVERYTHING I KNOW... 3/27/12
  • 8. ME IN 4 SLIDESEVERYTHING I KNOW... 3/27/12
  • 9. EVERYTHING I KNOW... 3/27/12
  • 10. EVERYTHING I KNOW... 3/27/12
  • 11. EVERYTHING I KNOW... 3/27/12
  • 12. IF MY LIFE HAS A SINGLEPOINT, ITS THIS: IVELEARNED TO BE UNAFRAID OFDEATH BUT NEVER TO BEUNAFRAID OF FAILURE. KHARTOUMEVERYTHING I KNOW... 3/27/12
  • 13. THINK ABOUT THE WAYTECHNOLOGYHAS CHANGED THE WAY WE LIVE. MY KIDS HAVE NO IDEA WHAT THE FOLLOWING THINGS AREEVERYTHING I KNOW... 3/27/12
  • 14. EVERYTHING I KNOW... 3/27/12
  • 15. EVERYTHING I KNOW... 3/27/12
  • 16. EVERYTHING I KNOW... 3/27/12
  • 17. EVERYTHING I KNOW... 3/27/12
  • 18. EVERYTHING I KNOW... 3/27/12
  • 19. MY PC 1994 100  Mhz  Pen*um     32MB  RAM   100MB  HDD   VGA  GRAPHICS   IT  PLAYED  QUAKE  GOOD  THOUGH  EVERYTHING I KNOW... 3/27/12
  • 20. MY PHONE 2012 1GHZ  PROCESSOR   512  MB  RAM   16  GB  STORAGE   GPS   HD  VIDEO  CAMERA   3G  /  WIFI   PLAYS  QUAKE  EVERYTHING I KNOW... 3/27/12
  • 21. FILMOGRAPHY / WEBOBGRAPHYEVERYTHING I KNOW... 3/27/12
  • 22. OUR WEBOBGRAPHYWEB 1.0WEB 2.0THE SOCIAL WEBEVERYTHING I KNOW... 3/27/12
  • 23. WEB 1.0WEB 2.0THE SOCIAL WEBEVERYTHING I KNOW... 3/27/12
  • 24. YOU WILL SOON BE A KING,YOU MUST START TO THINKLIKE ONE. ANY MAN CAN KILL,ONLY A KING CAN GIVE LIFE! El CidEVERYTHING I KNOW... 3/27/12
  • 25. WEB 1.0TOP DOWN APPROACH ONE WAY COMMUNICATION PUSH TECHNOLOGYEVERYTHING I KNOW... 3/27/12
  • 26. WEB 1.0TOP DOWN APPROACH ONE WAY COMMUNICATION PUSH TECHNOLOGYEVERYTHING I KNOW... 3/27/12
  • 27. WEB 1.0TOP DOWN APPROACH ONE WAY COMMUNICATION PUSH TECHNOLOGYEVERYTHING I KNOW... 3/27/12
  • 28. WEB 1.0TOP DOWN APPROACHEVERYTHING I KNOW... 3/27/12
  • 29. IN MANY WAYS, HIGHER ED STILL LIVES HERE•  Out of date, old websites•  Archaic central systems•  “It’s that way because we’ve always done it that way.”EVERYTHING I KNOW... 3/27/12
  • 30. THEN THE BUBBLE BURSTEVERYTHING I KNOW... 3/27/12
  • 31. WEB 1.0WEB 2.0THE SOCIAL WEBEVERYTHING I KNOW... 3/27/12
  • 32. THERES NEVER A COPAROUND WHEN YOU NEED ONE. THE OMEGA MANEVERYTHING I KNOW... 3/27/12
  • 33. WEB 2.0COLLABORATION, SEARCH & SOFTWARE Web 2.0 was about creating tools to allow users to create content and become publishers.EVERYTHING I KNOW... 3/27/12
  • 34. WEB 2.0COLLABORATION, SEARCH & SOFTWARE RISE OF TOOLS LIKE RSS, PODCASTS, BLOGS, WIKIS and MORE. MASHUPS USING REST & API’sEVERYTHING I KNOW... 3/27/12
  • 35. WEB 2.0COLLABORATION, SEARCH & SOFTWAREEVERYTHING I KNOW... 3/27/12
  • 36. WEB 2.0DID THIS EVER CATCH ON IN THE CLASSROOM?EVERYTHING I KNOW... 3/27/12
  • 37. WEB 2.0DID THIS EVER CATCH ON IN THE CLASSROOM?EVERYTHING I KNOW... 3/27/12
  • 38. WEB 2.0DID THIS EVER CATCH ON IN THE CLASSROOM?EVERYTHING I KNOW... 3/27/12
  • 39. AND THEN…EVERYTHING I KNOW... 3/27/12
  • 40. WEB 1.0WEB 2.0THE SOCIAL WEBEVERYTHING I KNOW... 3/27/12
  • 41. IT’S PEOPLE.SOYLENT GREEN IS PEOPLE. SOYLENT GREENEVERYTHING I KNOW... 3/27/12
  • 42. THE SOCIAL WEBSHARING, PRIVACY AND INFO EVERYWHERE The social web is a shift from creating to sharing and connectingEVERYTHING I KNOW... 3/27/12
  • 43. THE SOCIAL WEBSHARING, PRIVACY AND INFO EVERYWHERE HOW MANY PEOPLE’s MOMS ARE ON FACEBOOK?EVERYTHING I KNOW... 3/27/12
  • 44. THERE HAVE BEEN OTHERS…•  Friendster •  Orkut (except in Brazil)•  MySpace •  Hi5•  BEBO •  Eons •  The Hub•  Dogster •  Google (Wave, Buzz)•  PingEVERYTHING I KNOW... 3/27/12
  • 45. FACEBOOK HAD 845MILLION MONTHLYACTIVE USERS INDECEMBER 2011.EVERYTHING I KNOW... 3/27/12
  • 46. 60 HOURS OF VIDEO ISUPLOADED TOYOUTUBE EVERYMINUTE.EVERYTHING I KNOW... 3/27/12
  • 47. WELCOME TO THEWORLD OFFRICTIONLESSSHARING.EVERYTHING I KNOW... 3/27/12
  • 48. SHARE EVERYTHING WITH EVERYONEEVERYTHING I KNOW... 3/27/12
  • 49. SHARE EVERYTHING WITH EVERYONEEVERYTHING I KNOW... 3/27/12
  • 50. SHARE EVERYTHING WITH EVERYONEEVERYTHING I KNOW... 3/27/12
  • 51. AND THEN THERE’S DOING IT WRONGEVERYTHING I KNOW... 3/27/12
  • 52. HOW ARE WE USING SOCIAL MEDIAIN HIGHER ED?EVERYTHING I KNOW... 3/27/12
  • 53. HOW ARE WE USING SOCIAL MEDIAIN HIGHER ED?EVERYTHING I KNOW... 3/27/12
  • 54. HOW ARE WE USING SOCIAL MEDIAIN HIGHER ED?EVERYTHING I KNOW... 3/27/12
  • 55. HOW ARE WE USING SOCIAL MEDIAIN HIGHER ED?In  a  literature  course  at  California  State  University—San  Marcos,  students  brought  characters  from  the  New  York  Times  bestselling  Twilight  series  to  life.  "The  popularity  of  Twilight  is  very  much  linked  to  social  media,"  says  course  lecturer  Natalie  Wilson.  "So  when  I  taught  this  course,  I  wanted  to  bring  that  into  the  classroom  and  make  students  aware  of  how  its  Internet  presence  has  fueled  its  massive  cultural  popularity."  Each  student  chose  a  character  from  the  series  to  personify  on  Twi]er,  demonstra*ng  their  knowledge  of  the  books  wri*ng  style  in  their  tweets.  The  project  was  ini*ally  received  with  skep*cism,  Wilson  notes,  but  students  quickly  accepted  and  engaged  in  Twi]er.  Students  worked  together  to  create  campaigns,  including  one  to  rid  the  social  plaaorm  of  Bella,  one  of  the  main  characters  in  the  series.  h]p://www.usnews.com/educa*on/best-­‐colleges/ar*cles/2011/05/24/5-­‐unique-­‐uses-­‐of-­‐twi]er-­‐in-­‐the-­‐classroom?page=2  EVERYTHING I KNOW... 3/27/12
  • 56. THE GAMIFICATION OF EDUCATIONEVERYTHING I KNOW... 3/27/12
  • 57. THE GAMIFICATION OF EDUCATIONEVERYTHING I KNOW... 3/27/12
  • 58. GREAT VIDEO ON GAMIFICATION h]p://www.penny-­‐arcade.com/patv/episode/gamifying-­‐educa*on  EVERYTHING I KNOW... 3/27/12
  • 59. BADGES ARE THE NEW GRADESEVERYTHING I KNOW... 3/27/12
  • 60. BADGES ARE THE NEW GRADESEVERYTHING I KNOW... 3/27/12
  • 61. WHICH WE WILL OF COURSE SHAREEVERYTHING I KNOW... 3/27/12
  • 62. “EMPLOYERS LOOK AT DEGREES BECAUSE IT’SA QUICK WAY TO EVALUATE ALL 300 PEOPLEWHO APPLY FOR A JOB. BUT AS SOON ASTHERE’S SOME OTHER MECHANISM THAT CANPLAY THAT ROLE AS WELL AS A DEGREE, THEJIG IS UP ON THE MONOPOLY OF DEGREES.”David Wiley, Brigham Young University professorhttp://www.nytimes.com/2012/03/05/education/beyond-the-college-degree-online-educational-badges.htmlEVERYTHING I KNOW... 3/27/12
  • 63. EVERYTHING I KNOW... 3/27/12
  • 64. WINTER IS COMING…EVERYTHING I KNOW... 3/27/12
  • 65. WINTER IS COMING…EVERYTHING I KNOW... 3/27/12
  • 66. EVERYTHING I KNOW... 3/27/12
  • 67. EVERYTHING I KNOW... 3/27/12
  • 68. EVERYTHING I KNOW... 3/27/12
  • 69. EVERYTHING I KNOW... 3/27/12
  • 70. EVENTUALLY IT ALL BECOMES NOISEEVERYTHING I KNOW... 3/27/12
  • 71. TAKE YOUR STINKING PAWSOFF ME, YOU DAMNED DIRTYAPE! PLANET OF THE APESEVERYTHING I KNOW... 3/27/12
  • 72. TAKE YOUR STINKING PAWSOFF MY DATA, YOU EVILCORPORATIONS EVERYONEEVERYTHING I KNOW... 3/27/12
  • 73. FRICTIONLESS SHARING what it really means is that you are giving your data to Facebook or Twitter or GOOGLE And they are making money off youEVERYTHING I KNOW... 3/27/12
  • 74. WHAT GOOGLE KNOWS ABOUT ME•  All my email •  My calendar•  Google Docs •  Contacts (Gmail & Google Voice)•  Web Searches •  Music I listen to in Google Music•  YouTube Views •  What maps I look at and create•  Web stats •  What I shop for•  What RSS feeds I read •  Ads shown on my websites•  Sites I visit •  What I upload to YouTube•  Google ChatEVERYTHING I KNOW... 3/27/12
  • 75. THE PROOF IS IN THE PUDDING https://www.google.com/dashboard/b/0/EVERYTHING I KNOW... 3/27/12
  • 76. MINE THAT DATACOMPANIES LIKE GOOGLE ANDFACEBOOK CAN CREATE A VERYGOOD PROFILE OF WHO I AM ANDWHAT I’M INTO, SO THEY CAN SELLADS FOR STUFF I MIGHT CARE ABOUTEVERYTHING I KNOW... 3/27/12
  • 77. TARGETED ADS Why do I see these ads? I work and have an interest in higher education and the Frames are my favorite band.EVERYTHING I KNOW... 3/27/12
  • 78. YOU CAN DO IT YOURSELF FACEBOOK LETS YOU GET VERY SPECIFIC WITH YOU WANT TO REACH WITH YOUR ADS.EVERYTHING I KNOW... 3/27/12
  • 79. LET MY PEOPLE GO. THE TEN COMMANDMENTSEVERYTHING I KNOW... 3/27/12
  • 80. WHAT HAPPENS IF YOU WANT TO TAKE YOUR BALL AND GO HOME?EVERYTHING3/27/12 I KNOW...
  • 81. YOU CAN EXPORT YOUR DATA, SOMETIMESEVERYTHING I KNOW... 3/27/12
  • 82. YOU CAN EXPORT YOUR DATA, SOMETIMESEVERYTHING I KNOW... 3/27/12
  • 83. DATA COLLECTION IS HAPPENINGALL AROUND US. DO YOU EVEN KNOW IT? Also  linked  to  your  Guest  ID  is  demographic  “If  you  use  a  credit  card  or  a   informa*on  like  your  age,  whether  you  are  coupon,  or  fill  out  a  survey,  or   married  and  have  kids,  which  part  of  town   you  live  in,  how  long  it  takes  you  to  drive  to  mail  in  a  refund,  or  call  the   the  store,  your  es*mated  salary,  whether   you’ve  moved  recently,  what  credit  cards  customer  help  line,  or  open  an   you  carry  in  your  wallet  and  what  Web  sites   you  visit.  XXX  can  buy  data  about  your  e-­‐mail  we’ve  sent  you  or  visit   ethnicity,  job  history,  the  magazines  you  our  Web  site,  we’ll  record  it   read,  if  you’ve  ever  declared  bankruptcy  or   got  divorced,  the  year  you  bought  (or  lost)  and  link  it  to  your  Guest  ID,”   your  house,  where  you  went  to  college,   what  kinds  of  topics  you  talk  about  online,  Pole  said.  “We  want  to  know   whether  you  prefer  certain  brands  of   coffee,  paper  towels,  cereal  or  applesauce,  everything  we  can.”   your  poli*cal  leanings,  reading  habits,   charitable  giving  and  the  number  of  cars   you  own.  EVERYTHING I KNOW... 3/27/12
  • 84. WHAT EVIL COMPANY ISTHIS? We need to start a boycott immediately! Call Anonymous & OCCUPY CLEVELANDEVERYTHING I KNOW... 3/27/12
  • 85. EVERYTHING I KNOW... 3/27/12
  • 86. A  man  walked  into  a  Target  outside  Minneapolis  and  demanded  to  see  the  manager.  He  was  clutching  coupons  that  had  been  sent  to  his  daughter,  and  he  was  angry,  according  to  an  employee  who  par*cipated  in  the  conversa*on.      “My  daughter  got  this  in  the  mail!”  he  said.  “She’s  s*ll  in  high  school,  and  you’re  sending  her  coupons  for  baby  clothes  and  cribs?  Are  you  trying  to  encourage  her  to  get  pregnant?”      The  manager  didn’t  have  any  idea  what  the  man  was  talking  about.  He  looked  at  the  mailer.  Sure  enough,  it  was  addressed  to  the  man’s  daughter  and  contained  adver*sements  for  maternity  clothing,  nursery  furniture  and  pictures  of  smiling  infants.  The  manager  apologized  and  then  called  a  few  days  later  to  apologize  again.      On  the  phone,  though,  the  father  was  somewhat  abashed.  “I  had  a  talk  with  my  daughter,”  he  said.  “It  turns  out  there’s  been  some  ac*vi*es  in  my  house  I  haven’t  been  completely  aware  of.  She’s  due  in  August.  I  owe  you  an  apology.”       h]p://www.ny*mes.com/2012/02/19/magazine/shopping-­‐habits.html?_r=1&pagewanted=all  EVERYTHING I KNOW... 3/27/12
  • 87. EVEN YOUR PHONE IS SPYING ON YOU Data  collected  by  Angry  Birds   and  sent  to  mul*ple  servers   and  ad-­‐serving  companies:     Loca%on   La%tude/Longitude   Phone  ID   Username,  Password  EVERYTHING I KNOW... 3/27/12
  • 88. h]p://online.wsj.com/ar*cle/SB10001424052748704694004576020083703574602.html  EVERYTHING I KNOW... 3/27/12
  • 89. YOU MAY CONQUER THE LAND;YOU MAY SLAUGHTER THEPEOPLE. BUT THAT IS NOT THEEND. WE WILL RISE AGAIN. BEN HUREVERYTHING I KNOW... 3/27/12
  • 90. THE REVOLUTION IS NOWBEING TWEETED ANDFACEBOOKED AND YOUTUBED.EVERYTHING I KNOW... 3/27/12
  • 91. THE ARAB SPRINGNearly 9 in 10 Egyptians and Tunisianssurveyed in March 2011 said they wereusing Facebook to organize protests orspread awareness about them.h]p://www.thena*onal.ae/news/uae-­‐news/facebook-­‐and-­‐twi]er-­‐key-­‐to-­‐arab-­‐spring-­‐uprisings-­‐report  EVERYTHING I KNOW... 3/27/12
  • 92. THE ARAB SPRINGGOVERNMENTS SHUT OFF THE INTERNET ANDPHONE SERVICE TO STOP THE COMMUNICATIONS.EVERYTHING I KNOW... 3/27/12
  • 93. LONDON AND MANCHESTER RIOTS 2011POWERED BY BLACKBERRY MESSENGER“Everyone from all sides ofLondon meet up at the heart ofLondon (central) OXFORD CIRCUS!!,Bare SHOPS are gonna get smashedup so come get some (free stuff!!!)”EVERYTHING I KNOW... 3/27/12
  • 94. CRISIS MAPPINGUSING TECHNOLOGY TO BE PEOPLE FOR OTHERSEVERYTHING I KNOW... 3/27/12
  • 95. THE INTERNET IS FOR LONELYPEOPLE. PEOPLE SHOULD LIVE. CHARLTON HESTONEVERYTHING I KNOW... 3/27/12
  • 96. DON’TFORGETTO EMAILMRICHWALSKY@JCU.EDU  HTTP://HIGHEDWEBTECH.COM  @MRICHWALSKY